Stu Macdonald’s Post

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Founder of ManiLife. Peanut Butter Like No Other.

THIS IS WHERE THE TRUE MAGIC LIES…   In stuff that doesn’t scale.   A long held belief… that was forgotten for a spell. 😬   And there is no better example than THE PEANUT BUTTER TASTING SCHOOL.   We actually created it as far back as 2021. Bang in the middle of the aforementioned 'spell'?   How the EFF do you deliver this pernickety bit of magic at scale? You can't. So we stashed it.   Until this year, when… ☝   Like a delicious, oozing, highly interactive phoenix, it rose from the ashes.   Since the rebirth, it has proved to be, genuinely, one of my proudest creations.   💪It's toured the country as The centrepiece of Mani brand days to 'The Trade' (/Peanut Butter Tasting Students ) 💰 It's raised £1000s for charity as a silent auction prize. 💥 It's been the cornerstone of every new joiners' induction. 👀 It's given me 8 (9??) excuses to see Alice Shrubsall who holds the record (and will do, I think forever) for most Peanut Butter Tasting Schools attended.   All in all A LOT of time and effort has gone in to delivering this to c. 98 people total. But ☝ those 98 people have reached the pinnacle of Peanut Butter enlightenment because of it. Which can only be a good thing.   👉 If you're a ManiLife customer and haven't attended a school... 👉 If you're an aspiring ManiLife customer, intrigued to understand the intricacies of Peanut Butter and why they are not all the same... 👉 If you're a development chef at one of the few remaining UK restaurants that still handle peanuts🙈 and want to understand how and why this stuff is one of the greatest ingredients on earth...   DM/comment below and await utter magic. ------------------------ Unfortunately, we still haven't found a way to deliver it to the public at a price that's remotely reasonable but we're working on it.. 😬   #PeanutButterTastingSchool

Bonnie Chung

Founder of Miso Tasty, Food Writer & Mentor

3w

This is so cool. How do i get a spot??

Martin Holden-White

Founder @ Grubby. Making plant-based irresistible. Great British Entrepreneur of the Year Finalist 2023. Hiring 🚀

3w

Love it. Airbnb founder said once something like "build things that you don't know how to scale then worry about scaling them later", makes complete sense.

Cameron Rigg

Lead Product Development Manager, Tesco | Co-Founder Flourish in Food | The Grocer Top New Talent Winner

3w

Once it's available to the public Stu Macdonald I'm there 😎

Emma Aston

Marketing Executive at ManiLife

3w

98 people?!?

Sarah Bull

Head of Development at Bakkavor

2w

Hey Stu would you be interested in doing a master class for my team??

Natalie Thwaites

Advisor, coach, team coach, facilitator

3d

Can we just have our meeting here instead Stu?

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I would love to attend. Your peanut butter is the best one in the UK and I'm such a big fun of your work. How can I reserve a spot?

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Oliver Hall

Journalist studying Spanish at The University of Oxford. Formally Cherwell with words in the Guardian, Mail Online, LatinNews, and more.

3w

New Year’s resolution is to make it to one of these!

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James Kidman

Passionate foodie with a wealth of product development experience

2w

Looking forward to this!

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Helen Banyard 🙋🏻♀️

I'm a little bit of everything, all rolled into one: I'm a b(rand w)itch, I'm a (campaign) lover, I'm a child, I'm a mother. You know you wouldn't want it any other way 😉

2w

What an absolute joy of an idea.

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