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"Y3K is a cultural movement that’s evolved from a futuristic aesthetic trend,” explains Erica Mo Tung Ng, Advisory strategist at Stylus. We spoke with Erica to dive into the trend, explore its drivers, and find out how brands can use this insight to better engage with younger consumers. #Y3K #consumerinsights

Forget Y2K: In Turbulent Times, We’re All About Y3K

Forget Y2K: In Turbulent Times, We’re All About Y3K

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