Patrick J. Griffin, MBA, SPLP posted https://lnkd.in/gnCrD-hB his achievement earlier, and something he wrote resonated deeply with me; "I feel like I found my 'tribe'". I couldn't agree more! For those interested in joining this tribe, let me tell you, it's a thrilling ride, and the wave is picking up momentum – the perfect time to catch it. Here are a few compelling numbers:
• According to a State of Partner Ecosystem Report, the average B2B tech company has 23 active partners.
• A Forrester study found that best-in-class B2B companies generate over 30% of their revenue through partnerships.
• A McKinsey report highlights that strong ecosystems can increase customer lifetime value by 10-30% due to improved solutions and experiences.
• Salesforce reports that partnering with the right companies can increase win deal conversion rates by up to 38%.
• Accenture reports that 89% of partners seek new sources of growth, emphasizing the importance of customer acquisition through ecosystem collaboration.
• Collaborating with ecosystem partners accelerates product development and innovation.
Companies are leveraging partners to extend capabilities across product development, marketing, sales, delivery, and customer support. Partnering with organizations should be one of your most important go-to-market motions, but the key is doing it with a well-thought-out plan and an experimentation mindset.
Join us as we dive into OPPs (Organizational Partnering Plans) and SPPs (Strategic Partnering Plans), and share stories around the virtual bonfire. 🔥
Congrats for the well deserved promotion!