SUPERHEROES’ Post

Targeting people who will never buy your product might sound ridiculous to most companies, but not to a luxury brand. In luxury, brand recognition is just as (even more) important as sales. Let’s explore why. #luxury #luxurystrategy #luxurybrands

In my Part 2 on the 'Distance Model of Luxury' I go deep into Professor Silvia Bellezza's 6 dimension of distance. Luxury brands and consumers use each of these 6 dimensions to signal status in a loud, crowded, and confusing market. You can't always buy these signals with money, and you can almost never understand them without context. But once you see this model in the wild, you can't unsee it. #branding #brandstrategy #luxury

Luxury VIPs Matter More 'One luxury VIC is worth 230x more than one aspirational luxury customer' Altagamma Increasingly a luxury brands ability to attract top luxury spenders is connected to their success. #luxurybrand The most valuable luxury brands recent success is built from the purchases of this customer type. Luxury brand marketers who can attract this customer can expect to see much higher basket spends and profitability. #luxurymarketing My advice to luxury fund managers and investment professionals is to measure how well a brand is positioned to attract luxury's top spenders. #luxuryfundmanager I see there being a big divide (even bigger than now) between those brands that attract VIPs and those who don't. It will be the difference that decides profitability, growth and in some cases survival. Scientia est Potentia - Knowledge is Power #luxurycustomer #luxuryvips #thefreshkid

Cross-industry collaborations present a dynamic avenue for luxury brands to infuse innovation into their offerings, reaching beyond traditional boundaries to create unique products and experiences. These partnerships, ranging from technology and automotive to art and hospitality, allow luxury brands to leverage diverse expertise and perspectives, driving creativity and innovation. Such collaborations can lead to the development of cutting-edge technologies in materials, sustainable practices, or exclusive, experiential services that elevate the brand's appeal. By merging the best of different sectors, luxury brands not only expand their audience but also set new standards in exclusivity and innovation. This approach not only enriches the brand's portfolio but also reinforces its position as a leader in setting trends and exploring new horizons. As consumer expectations evolve, embracing cross-industry collaborations becomes a strategic necessity, enabling luxury brands to remain at the forefront of innovation and consumer engagement. Learn the psychology behind selling to luxury consumers at https://lnkd.in/gT5V36qR. #LuxuryInnovation #CrossIndustryCollaboration #BrandStrategy #InnovationInLuxury #Trendsetting #ConsumerEngagement

The second-hand market: a key opportunity for luxury brands 🌟 𝗟𝘂𝘅𝘂𝗿𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗿𝗲 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱-𝗵𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁, whether through generalist or specialist platforms. However, 𝗹𝘂𝘅𝘂𝗿𝘆 𝗯𝗿𝗮𝗻𝗱𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 from this market and do not control the image on these sites. 𝗪𝗵𝘆? Because this new consumer trend affects all socio-professional categories. Brands have every interest in launching their own second-hand platform to adapt to and benefit from this development. 🌱 Discover in our slider 𝟴 𝗸𝗲𝘆 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 why luxury brands should seize this opportunity and position themselves as visionary and responsible leaders. 👇 #luxury #secondhand #circulareconomy #sustainability #innovation

Cross-industry collaborations present a dynamic avenue for luxury brands to infuse innovation into their offerings, reaching beyond traditional boundaries to create unique products and experiences. These partnerships, ranging from technology and automotive to art and hospitality, allow luxury brands to leverage diverse expertise and perspectives, driving creativity and innovation. Such collaborations can lead to the development of cutting-edge technologies in materials, sustainable practices, or exclusive, experiential services that elevate the brand's appeal. By merging the best of different sectors, luxury brands not only expand their audience but also set new standards in exclusivity and innovation. This approach not only enriches the brand's portfolio but also reinforces its position as a leader in setting trends and exploring new horizons. As consumer expectations evolve, embracing cross-industry collaborations becomes a strategic necessity, enabling luxury brands to remain at the forefront of innovation and consumer engagement. Learn the psychology behind selling to luxury consumers at https://lnkd.in/gVnzg6pU. #LuxuryInnovation #CrossIndustryCollaboration #BrandStrategy #InnovationInLuxury #Trendsetting #ConsumerEngagement

India’s luxury beauty market is poised for unprecedented growth. The billion-dollar segment’s value is expected to quadruple by 2035, reaching $4 billion, according to a new report by global management consulting firm Kearney and luxury distributor LUXASIA. The release builds upon a whitepaper released by the coauthored companies last year, uncovering key drivers behind this rapid expansion while addressing the unique challenges that may shape the industry's trajectory. Read the full article: https://bit.ly/480n0qf #LuxuryDaily #LuxuryNews #LuxuryBeauty #Luxasia #Kearney #LuxuryMarket #LuxuryResearch

At the #WalpoleBritishLuxurySummit2024 today, discussing the #luxurytrends for this year. Some key takeaways for the future of luxury in 2024: - Luxury brands should focus on 'life experiences' and elevating value proposition through personalised engagement as well as service excellence. - Spend has increased significantly post covid on experiences and goods that offer experiences (such as cars), instead of luxury items - we want to live life to the full. - Gen Z customers follow purpose-driven brands that inspire them, so it's important to invest in content that shares our stories and educates. - Customers have high expectations of in-store services and brands must, therefore, invest in hyper-personalised and memorable experiences. - We can't keep finding new customers, we must take the time to understand, engage, and retain them. - Luxury should give us the time to slow down, pause, reflect & connect with the world around us. And finally, men seem to enjoy speaking for longer than their slot! 😌 🗣 #luxurycustomerexperience #luxuryengagement #conciergeforbrands #luxurybritishbrands #walpoleluxurysummit #walpolesummit2024

Today is the Walpole Luxury Summit 2024 where brands will be discussing challenges and opportunities ahead for the luxury sector. Dialogue Agency executive director Mel Vince is there among others such as Burberry, Harrods, Vogue Business and Stella McCartney. If you’re there and see her, say hello - we’ve worked with a lot of these brands over the years, helping create content for print and digital #walpolesummit2024 #luxury #luxurycontent

🌟 The power of personalization in Luxury 🌟 In today's fast-paced world, personalization has become the cornerstone of true luxury. More than ever, consumers seek brands that not only understand their desires but anticipate them. The essence of luxury lies in those personalized touches whether it's a bespoke product, a tailored experience, or a brand that speaks directly to the heart of its customers. In an age where technology drives so much of our interaction, the challenge for luxury brands is to maintain that human touch, that sense of exclusivity and individual care. It's more than offering a high-quality product; it's about creating an experience that feels uniquely crafted for each person. As we navigate this blend of tradition and innovation, it’s clear that the future of luxury will continue to evolve around the art of personalization. ✨Brands that master this will not just survive they’ll thrive.✨ #Luxury #Personalization #BrandExperience #LuxuryMarketing #CustomerExperience