How has your online shopping experience been this year? The Superlinked Team went on the search for Christmas jumpers this week, the hunt led us to the website of a well-known UK clothing retailer. It looks like their systems might need a little help from our vector search technology? The top recommendation here is a Halloween jumper for pets. We weren't expecting to have to specify "clothing for humans"... 🐶 🤯 Vector search (powered by Superlinked) can help customers find what they're REALLY looking for in a matter of seconds. This is a common story across the board when it comes to e-commerce sites, their search systems simply don’t understand the semantics or relevancy of what customers are searching for. Admittedly, some are better than others, but searching with adjectives like “goofy” or “fun” was generally unsuccessful at refining the results on most of the sites we looked at. We're awarding a prize for "Search Guff of the Year" so please send us any spectacular search failures for us to add to our list. Who knows, you might win a glow in the dark dog jumper or something equally naff 👀 🐕
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Are you a cat or dog person? 🐶🐱 Ruggable knows that when it comes to choosing a rug, pet owners have a unique set of needs—whether it’s finding a rug that’s easy to clean or one that can handle a bit of pet mischief! But as their product catalog grew to cater to these diverse needs, they faced a real challenge: how to create a personalized shopping experience that resonates with each customer. Ruggable needed a way to deliver relevant content to different audiences (pet owners, parents, etc.) without overwhelming their teams or creating a rigid, hard-to-manage system. They turned to Contentful and Ninetailed to tackle this problem. By using Contentful’s flexible content management capabilities and Ninetailed’s personalization engine, Ruggable was able to build a more dynamic, tailored experience—one that’s adaptable to each customer’s preferences. Instead of focusing on the technical side, this partnership was all about solving a core problem: making it easier for customers to find what they need and feel understood, whether they’re looking for a pet-friendly rug or a statement piece. It’s a great reminder that personalization should always be about creating better customer experiences—not just using new tools. #personalization #ecommerce #contentful #ruggable #customerexperience https://lnkd.in/eMgifs7r
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With folks doing more planning for shopping outings, it is even more important that your website reflect what you offer. Read more on my recent blog post. https://lnkd.in/eD2_8YC
More Purposeful Shopping Means More Online Searching for Consumers
seashelldigital.com
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Why Positive Reviews Are Your Shop's Secret Weapon! Hey Shop Owners, Feeling like your shop is lost in the vast ocean of online stores? I hear you! The competition is fierce out there. But guess what? Positive reviews can be your secret weapon to stand out. Here’s why they’re so powerful: **1. Build Trust and Credibility:** Imagine this: you're at a party and someone says, "You've GOT to try the brownies from that new bakery." You’d be all over it, right? That’s what positive reviews do for your shop. They’re like personal endorsements from happy customers that scream, "This place is awesome!" **2. Increase Visibility:** Ever noticed how some shops seem to pop up everywhere? Those shops have figured out the magic of positive reviews. TikTok and Google love them, and they’ll make sure your shop is front and center when you’ve got great feedback. **3. Boost Sales:** Picture this: you’re browsing online, and you see a product with tons of glowing reviews. Are you tempted to click "Buy Now"? You bet! Positive reviews are like persuasive little elves, nudging customers to make that purchase. **4. Stand Out from the Crowd:** In a sea of similar shops, positive reviews are your shop’s neon sign. They highlight what makes your shop special and irresistible, making sure you don’t just blend in. **5. Spread the Word:** Happy customers can’t help but share their excitement. Positive reviews turn your customers into enthusiastic ambassadors who spread the word about how great your shop is. It’s like having a squad of cheerleaders on your side! Ready to make your shop the next big thing? Let’s chat about how positive reviews can work wonders for your business. #PositiveReviews #ShopSuccess #CustomerTrust #BoostSales #OnlineShopping #StandOut #TikTokShop
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Looking to do some last-minute holiday shopping? You’re not alone! To save a little time and money, there are a few steps you can take to make your shopping easier. Try creating and sticking to a list, and look online for good deals. Get creative with your wrapping paper if you’re looking to save even more – old newspapers and unwanted, mailed coupon flyers may do the trick!
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With folks doing more planning for shopping outings, it is even more important that your website reflect what you offer. Read more on my recent blog post. https://lnkd.in/eD2_8YC
More Purposeful Shopping Means More Online Searching for Consumers
seashelldigital.com
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Looking to do some last-minute holiday shopping? You’re not alone! To save a little time and money, there are a few steps you can take to make your shopping easier. Try creating and sticking to a list, and look online for good deals. Get creative with your wrapping paper if you’re looking to save even more – old newspapers and unwanted, mailed coupon flyers may do the trick!
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Google Reveals Top Halloween Search Trends for eCommerce Success Google's latest search trends reveal the most popular Halloween searches, giving you a chance to tap into the spooky season's eCommerce potential. Top Halloween searches include: Costume ideas Spooky decorations Halloween party planning Scary movie recommendations Pumpkin carving designs Stay ahead of the competition by optimizing your eCommerce store for these trending searches. Don't miss out on the opportunity to drive sales and boost your online presence. Get in touch with Purple Cow Services to learn how to capitalize on these Halloween search trends and boost your eCommerce sales. www.purplecowservices.com info@purplecowservices.com +1 (914) 977 5459 #HalloweenMarketing #eCommerceTips #SearchTrends #PurpleCowServices #MUB #PCIS #PurpleCow
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Google Reveals Top Halloween Search Trends for eCommerce Success Google's latest search trends reveal the most popular Halloween searches, giving you a chance to tap into the spooky season's eCommerce potential. Top Halloween searches include: Costume ideas Spooky decorations Halloween party planning Scary movie recommendations Pumpkin carving designs Stay ahead of the competition by optimizing your eCommerce store for these trending searches. Don't miss out on the opportunity to drive sales and boost your online presence. Get in touch with Purple Cow Services to learn how to capitalize on these Halloween search trends and boost your eCommerce sales. www.purplecowservices.com info@purplecowservices.com +1 (914) 977 5459 #HalloweenMarketing #eCommerceTips #SearchTrends #PurpleCowServices #MUB #PCIS #PurpleCow
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🎉 Thanksgiving Sales Through a Designer’s Lens 🛍️ While diving into the Thanksgiving shopping craze, I landed on Calvin Klein website - because who doesn’t love exploring online deals? First impression? The website is sleek, modern, and easy to navigate. The menu is clean, and the "Accessories" category stands out with an underlined highlight, making navigation intuitive. The product photo on the side? It looked like a clickable preview ready to take me to more details. Spoiler alert: it wasn’t, but more on that in a second. Of course, there were a few bumps. The subcategory fonts felt a bit too small for comfortable browsing. And that product photo? It gave the impression of being interactive but led to a shop gift section, missing a great opportunity to improve the user experience. Here’s my takeaway: 1️⃣ Calvin Klein nailed the modern, minimalist vibes. 2️⃣ But let’s make those fonts a bit larger for easier browsing. 3️⃣ The product photo should actually function as a preview link - it’s practically begging for it. 4️⃣ And a quick “Buy Now” button would really seal the deal. Overall, the website is well-designed but could use a few minor improvements to make browsing smoother and more engaging. 🛒 Now, excuse me while I continue hunting for more Thanksgiving deals. What’s the most interesting feature or hiccup you’ve noticed while online shopping? Let me know below! 👇
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Happy New Month!! It's like we blinked and then, November 😂 You know what this means... December shopping could start ANY DAY NOW! Shoppers are already starting to browse for their holiday gifts, and we want YOUR store to be ready! Quick Success Tips for the Shopping Rush: 1. Stock up your store NOW (before the holiday rush hits!) 2. Add fresh, eye-catching product photos 3. Set competitive prices 4. Update your shipping times 5. Consider holiday bundles or deals 🎄 Why Act Now? • Early bird shoppers are already looking • Many people shop early to avoid December stress • Your products need time to be discovered • Best chance to appear in "recommended items" • Get ahead of the competition! Need help getting your store ready? We're right here and we can’t wait to assist you! P.S. Keep an eye out for our upcoming content creation training tailored specifically to help you make more sales. #ETH10k #OnlineShopping #onlinevendors #bussinessowners #Smallbussinessowners
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