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I got a question. ❇️ How can I build customer loyalty and encourage repeat purchases on my ecommerce platform? So, I got the reply and below is the detail. Building customer loyalty and encouraging repeat purchases on your ecommerce platform is crucial for long-term success. Here are some effective strategies to achieve this: Personalized Communication: Tailor your communication with customers based on their preferences, purchase history, and behavior. Send personalized emails, offers, and recommendations to make them feel valued and understood. Loyalty Programs: Implement a loyalty program where customers earn points or rewards for every purchase. Offer incentives such as discounts, freebies, or exclusive access to new products to encourage them to return. Exceptional Customer Service: Provide excellent customer service at every touchpoint. Respond promptly to inquiries, resolve issues efficiently, and go the extra mile to exceed expectations. A positive experience will foster loyalty. Quality Products and Services: Ensure the quality of your products and services is consistently high. Delivering on promises and meeting or exceeding customer expectations builds trust and encourages repeat business. Social Proof and Reviews: Showcase positive reviews and testimonials from satisfied customers to build credibility and trust. Encourage customers to leave reviews and share their experiences on social media to attract new customers and reinforce loyalty. Exclusive Offers and Promotions: Offer exclusive deals, early access to sales, or limited-time promotions to reward loyal customers. Make them feel like VIPs and give them reasons to choose your ecommerce platform over competitors. Community Engagement: Create a sense of community around your brand by engaging customers through social media, forums, or user-generated content. Encourage them to interact with each other and with your brand, fostering a sense of belonging and loyalty. Continuous Improvement: Regularly gather feedback from customers through surveys or reviews and use it to improve your products, services, and overall shopping experience. Showing customers that their opinions matter reinforces their loyalty. Convenient Shopping Experience: Streamline the purchasing process, optimize your website for mobile devices, and offer flexible payment options to make shopping convenient and hassle-free for customers. A smooth and seamless experience encourages repeat purchases. Follow-Up and Retargeting: After a purchase, follow up with customers to thank them for their business and offer related products or complementary services. Use retargeting ads to remind them of items they viewed but didn't purchase, keeping your brand top of mind. By implementing these strategies, you can effectively build customer loyalty and encourage repeat purchases on your ecommerce platform, fostering long-term relationships with your audience and driving sustainable growth.

⁉ The biggest question I get asked from friends, family and merchants is: "What is all this Card Linking business you keep chirping on about?" (A quote from my own son). The Reward Collection So, a "chirp" from me ⏬ A brand/merchant's customers link their payment cards to a loyalty program or an app that partners with various merchants. When these customers make purchases using their linked cards at participating businesses, the system automatically starts to process that advertised cashback offer, to their transaction. For businesses, card-linked offers present a powerful tool for targeting and engaging their most valuable customers. By analysing transactional data and customer behavior, companies can tailor personalised offers based on individual preferences and spending patterns. This data-driven approach allows businesses to create highly relevant and enticing promotions, increasing the likelihood of repeat purchases and long-term customer loyalty. Card-linked offers, or CLO, is the new buzz in the world of marketing. But what EXACTLY are they? In layman's terms, CLO combines digital technology with traditional payment cards to offer targeted promotions and rewards to customers, without the need for additional loyalty cards or promotional codes. One of the major advantages of card-linked offers is their seamless integration into customers' existing purchasing habits. There's no need for additional loyalty cards, coupons, or promotional codes. With just a few clicks, customers can start enjoying exclusive cashback without the hassle of remembering or presenting physical vouchers. This seamless integration into customers' existing purchasing habits makes CLO a powerful tool for businesses to incentivise customer loyalty and drive sales. By analysing transactional data and customer behavior, companies can tailor personalized offers based on individual preferences and spending patterns, increasing the likelihood of repeat purchases and long-term customer loyalty. But the benefits of CLO don't stop there..... Merchants can also gain valuable insights and analytics to refine their marketing strategies, understand customer preferences, and optimise their offerings. With access to real-time data, businesses can make informed decisions to improve the effectiveness of their loyalty programs and maximise their return on investment. This can be tracked online, AND in stores/sites! In summary, card-linked offers revolutionise the loyalty landscape by leveraging payment card transactions to deliver targeted incentives and rewards. With their convenience, personalisation, and data-driven insights, these offers benefit both customers and businesses alike, fostering stronger relationships and driving mutual success. Simple ✔ Sam Ali Shaun Lee Ryan Raja Tom Sumner Marco Faccini Adam Green Nikhil Khandelwal

Wayfair announced the launch of a new customer loyalty program. In doing so, Boston-based Wayfair joins a list of notable retailers with programs that reward their most coveted customers. The new loyalty program’s benefits will target a range of shoppers, which Jon Blotner, Wayfair’s chief commercial officer, characterized as those “embarking on a remodel or just looking for a new throw pillow or kitchen gadget.” In addition, the benefits will apply across purchases from Wayfair’s full family of brands, which include AllModern, Birch Lane and others. How the Wayfair Rewards loyalty program will work Wayfair Rewards is a membership program that costs $29 annually. According to Wayfair’s announcement, the perks include 5% back in rewards (with some exceptions) on all merchandise across Wayfair and its brand portfolio. Rewards never expire so long as customers maintain their membership, and can be applied towards future purchases. Blotner, who has been with the company in various leadership roles for eight years, lauded the program as one that will yield “exceptional savings” for customers. Wayfair opened its first physical location in Illinois earlier this year, but the vast majority of its business remains online. Sales have been flat or lagged slightly behind last year, according to its most recent earnings results. Wayfair said in its Q2 earnings report that total net revenue was $3.1 billion, a decrease of $54 million, down 1.7% year over year. Amid the company’s current turnaround efforts, there is some optimism that it may benefit from a lower interest rate environment in the U.S. Wayfair Rewards advantages and challenges “Wayfair’s new loyalty program has a lot of potential, given the company’s strong customer base and focus on affordable, quality home goods,” said Hafez Ramlan, marketing manager at the ecommerce fulfillment platform Atomix Logistics. “By incentivizing repeat purchases, Wayfair can create more ‘sticky’ customer relationships, where shoppers are likely to return for the added perks and benefits.” Wayfair will hope to drive those repeat purchases with the new list of benefits. “I do see Wayfair’s new loyalty program being successful, especially since it involves reward offerings that apply to future purchases,” said Katelynn Daniell, co-founder of Precision Retail, an artificial intelligence-powered survey and rewards plugin. Ramlan added that all rewards programs come with built-in challenges, and Wayfair must steer clear of those to succeed. “There are a few pitfalls that brands, including Wayfair, should watch out for,” he explained. “The biggest risk is making the program too complex or hard to redeem. If customers find it challenging to earn or use their rewards, they’ll quickly lose interest.” #retailmedia #ecommerce

A customer loyalty program is an excellent marketing strategy that rewards shoppers for their repeat business.   Here are 7 things that consumers want in a loyalty program: 💓 Personalization  Generic offers don't cut it anymore. Today's consumers appreciate when brands offer tailored rewards or recommendations. In fact, they are demanding personalized marketing. According to a McKinsey report, 71% of consumers expect companies to deliver personalized interactions. And 76% percent get frustrated when this doesn’t happen.   📱 Seamless Digital Integration  Whether it's through a mobile app or a website, a smooth digital experience is a must for modern shoppers. Today's consumers expect easy access to points balance, reward redemption, and personalized offers right at their fingertips.     👏 Instant Gratification  Delayed rewards are a real buzzkill. Quick points accrual and instant rewards or discounts make modern consumers feel immediately valued. That instant gratification will make customers remember you when it’s time to buy again.   🆓 Flexibility in Redemption  Having a variety of options for points redemption, be it free products, experiences, or even charity donations, gives the consumer a sense of control and satisfaction.    🏅 Tiered Rewards A structured loyalty program where consumers can "level up" based on their interactions with the brand can create an engaging and gamified experience. The promise of better rewards at higher tiers can incentivize continued brand interaction. 🛍️ Exclusive Experiences Beyond discounts and freebies, exclusive experiences or early access to sales/products can make customer loyalty program members feel truly special and valued.    💯 Transparency and Simplicity  A clear and straightforward points system, without hidden terms, makes it easy for today’s stressed and overwhelmed consumers to understand and engage with the loyalty program. Learn more, including what people do NOT want in a customer loyalty program here: https://lnkd.in/ebQWYy-v Which brands earn your business because of their loyalty programs?

A card-linked loyalty platform integrates directly with customers' payment cards (credit, debit, or prepaid) to offer seamless loyalty rewards and benefits. Here’s how it typically works and some of the key benefits: How Card-Linked Loyalty Platforms Work Card Registration: Customers register their payment cards (credit, debit, or prepaid) with the platform. This registration often happens through a website or mobile app. Transaction Tracking: The platform tracks purchases made with the registered card at participating merchants. No additional steps are required from the customer beyond using their registered card. Rewards and Offers: Customers automatically earn rewards, such as points, cashback, or discounts, when they make qualifying purchases. Offers can be personalized based on spending habits and preferences. Redemption: Rewards can be redeemed through the platform's app or website, directly at the point of sale, or through partner merchants. Data Analytics: The platform provides merchants with valuable data analytics on customer spending patterns and behaviours. This helps merchants tailor their offers and improve customer engagement. Benefits of Card-Linked Loyalty Platforms Seamless Experience: Customers don't need to carry additional loyalty cards or remember to scan an app. Rewards are automatically applied, making the process effortless. Increased Engagement: Personalized offers and rewards keep customers engaged and encourage repeat business. Merchants can use the data to create targeted marketing campaigns. Cost-Effective: Card-linked loyalty programs can be more cost-effective than traditional loyalty programs. Reduces the need for physical cards, stamps, or other materials. Data Insights: Provides valuable insights into customer behaviour and preferences. Helps merchants understand the effectiveness of their promotions and loyalty campaigns. Broad Acceptance: Works with existing payment infrastructure, making it easy for merchants to adopt. Customers can use their preferred payment method without any additional steps.. Implementing a Card-Linked Loyalty Platform To implement a card-linked loyalty platform, businesses should: Choose a Platform: Select a platform that fits their needs and integrates well with their existing payment systems. Register and Onboard: Register their business with the platform and onboard any necessary staff. Promote the Program: Promote the loyalty program to customers, encouraging them to register their payment cards. Analyze and Optimize: Regularly analyze the data provided by the platform to understand customer behaviour and optimize rewards and marketing strategies accordingly. Card-linked loyalty platforms offer a modern, seamless way for businesses to reward their customers and gain valuable insights into their spending habits, ultimately driving customer engagement and loyalty.

The Essential Element of a Modern Loyalty Program: A Personalised Offers Engine As businesses increasingly embrace digital-first strategies to cultivate long-term customer relationships, personalised loyalty programs have become more widespread. Traditionally, the focus has been on the loyalty management system, which tracks members' progress and rewards. However, the real driver of personalised experiences lies in the often-overlooked offers engine. This vital component is responsible for creating and managing the tailored offers that members receive, making it an indispensable part of any modern loyalty program.   Understanding the Loyalty Management System   The loyalty management system functions much like a bank account. It records transactions, tracks points or rewards earned, and maintains the status of each member. This system ensures that members' activities are accurately reflected and their rewards are properly accounted for. While the loyalty management system is crucial for tracking member interactions, it merely serves as the backbone of the program.   The Role of the Personalised Offers Engine The true magic happens within the personalised offers engine. This engine is where insights generated by data analytics are transformed into actionable, personalised offers that drive member engagement. In modern loyalty programs, personalised offers keep members engaged before, during, and after their shopping experiences. Consider, for example, Loblaw's PC Optimum, Canada’s largest loyalty program with over 18 million members, spanning brands like Shoppers Drug Mart, Loblaws, Esso and Mobil. PC Optimum uses personalised offers to drive member engagement. In the illustration, a personalised offer provides a 3,000-point bonus for activating offers every week for three consecutive weeks, fostering habitual engagement. Additionally, a personalised offer of 25,000 points for spending $75 online on cosmetics, haircare, skincare, or fragrances demonstrates how the offers engine can motivate this customer towards omnichannel shopping behaviour. The Profit Imperative of Personalised Offers By tailoring offers through a personalised offers engine, businesses can achieve higher redemption rates with lower incentives. The key is to reduce the money wasted on mass promotions that reward customers who would have made purchases regardless. Boston Consulting Group (BCG) has estimated that redirecting just 25% of mass promotion spending to personalised offers can increase return on investment (ROI) by 200%.   Conclusion: The Power of the Personalised Offers Engine In the realm of modern loyalty, the offers engine plays a vital role that often goes unnoticed. However, careful consideration of this engine is crucial. It’s the catalyst that can transform a standard loyalty program into a powerful tool for building lasting customer relationships and boosting profitability.

"Unlocking the Power of Loyalty Programs: 🛍️💳 Benefits for Retailers" In today's competitive retail landscape, businesses are constantly seeking innovative ways to attract and retain customers. One strategy that has proven to be highly effective is the implementation of loyalty programs. 🌟 But what exactly are loyalty programs, and how can they benefit retailers? Let's dive in! Customer Retention: 🤝 Loyalty programs foster a sense of loyalty among customers by offering rewards, discounts, or special perks for their continued patronage. By providing an incentive for customers to return, retailers can increase customer retention rates and build long-term relationships. Increased Customer Lifetime Value: 💰 Loyalty programs encourage repeat purchases, leading to higher customer lifetime value. As customers work towards earning rewards or reaching higher program tiers, they tend to spend more over time, boosting revenue for the retailer. Data Collection and Customer Insights: 📊 Loyalty programs enable retailers to gather valuable data about their customers' preferences, shopping habits, and demographics. This data can be used to personalize marketing efforts, improve product offerings, and enhance the overall shopping experience. Improved Customer Engagement: 📲 Loyalty programs provide a direct channel for retailers to engage with their customers. By communicating special offers, promotions, and personalized recommendations, retailers can deepen customer engagement and loyalty. Word-of-Mouth Marketing: 🗣️ Satisfied loyalty program members are likely to spread the word about their positive experiences, attracting new customers to the retailer. Positive word-of-mouth can be a powerful driver of sales and brand advocacy. Competitive Advantage: 🏆 In a crowded marketplace, a well-executed loyalty program can set a retailer apart from its competitors. By offering added value and rewards, retailers can attract and retain customers who are seeking a superior shopping experience. Inventory Management: 📦 By analyzing customer purchasing behavior through their participation in a loyalty program, retailers can gain insights into product preferences and demand trends. This allows for more accurate inventory management and helps retailers optimize their product offerings. In conclusion, loyalty programs are a valuable tool for retailers looking to build customer loyalty, increase sales, and drive profitability. By offering rewards, discounts, and personalized experiences, retailers can create a loyal customer base that keeps coming back for more. 🌟💼

Loyalty Programs still interests me. Like an unrequited love I guess. Hey everyone! I recently had a deep conversation with a friend in marketing about the execution of loyalty programs in retail shops. This discussion brought back memories from my stint managing loyalty campaigns, and it’s surprising how many of the same issues still persist. Here are some of the key points that still hurts a good idea of a program. 1. Fragmented Systems: Many stores still use outdated or fragmented point-of-sale (POS) systems that don’t sync well with modern loyalty platforms. This can lead to a clunky customer experience where points and rewards aren’t updated in real-time. 2. Staff Training: Store employees often seem undertrained in handling loyalty programs. I’ve seen them struggle with enrolling customers or redeeming points, which can be frustrating for both parties. Would help if they are in synch with what is communicated by brands on their newsletters and insta posts. 3. Real-Time Updates: Customers, including myself, expect real-time updates on loyalty points and rewards. However, many shops can’t seem to keep up, causing delays and confusion. 4. Lack of Personalization: Loyalty programs often feel one-size-fits-all, with generic rewards that don’t cater to individual preferences. Personalization could make these programs so much more appealing and effective. Just changing names on a communication is not personalisation. 5. Customer Engagement: There’s a noticeable lack of engagement from stores about their loyalty programs. Often, I’m not even reminded about the points I’ve earned or the rewards I’m eligible for. And sometimes my data is totally reconciled without me being informed. 6. Technology Utilization: While e-commerce platforms make it easy to use loyalty programs, physical stores often lag behind. Mobile apps and digital wallets could simplify things a lot, but they’re not widely adopted yet. 7. Persistent Challenges: Despite these issues being discussed repeatedly in market reviews, significant barriers remain in correcting them. Whether it's the cost of upgrading systems, resistance to change, or a lack of awareness about available solutions, these challenges continue to hold us back. What do you think? Have you noticed similar issues? Time we bridge these gaps and make loyalty programs more effective for everyone. Is there one program that’s running successfully on paper and on ground, like does your marketing plan reflect the same on ground when it comes to loyalty programs? Time to bridge this gap with a new thought. #CustomerLoyalty #Retail #LoyaltyPrograms #CustomerExperience #Innovation #retailtechnology

Want to boost customer retention and crank up your conversion rates on your e-commerce platform? Let's talk loyalty rewards systems. The right approach can transform casual shoppers into devoted patrons. Start by setting clear goals and really knowing your customer preferences. Different customers have different loves. Are your younger buyers keen on getting early access to your latest collections? Maybe your older crowd appreciates a good discount. Get it right, and you'll have them coming back for more. The loyalty program you choose is key. Points systems offer a straightforward path, rewarding purchases with points redeemable for exclusive perks. Want something more enticing? Tiered programs can offer escalating rewards, the equivalent of a VIP path that encourages rising through the ranks. Feeling creative? Mix it up with a hybrid approach for a tailored experience that combines the best of both worlds. Go the extra mile with gamification. Spice up engagement with badges, or launch online challenges. These elements hook people in a fun and interactive way, keeping them engaged longer. Incorporate advanced thinking, rewarding not just transactions, but activities like reviews or social media shout-outs. Positive word-of-mouth is pure gold. Seamlessness is crucial. Integrate the loyalty program smoothly into your platform, making it easy for customers to sign up and reap the rewards without a hitch. Finally, keep a close eye on performance metrics. Regular analysis will help you fine-tune your program, keeping it aligned with customer desires and trends. Ready to create a loyalty program that not only retains but converts? Let’s chat about crafting a strategy that'll make your customers love your brand even more. Feel free to reach out!

Loyalty? Shukran شكرا (Thanks) Loyalty points is a late 18th century reward system that businesses use to incentivize repeat customers. It evolved into stamps in 20th century, and further transformed with digital loyalty programs in the 21st century, revolutionizing customer engagement, creating a sense of belonging and appreciation and fostering an emotional connection with the brand, leading to long-term loyalty. Recognizing this, Landmark Group (The UAE conglomerate with a celebrated Indian Founder Micky Jagtani) launched Shukran in 2010 to create a unified loyalty program across its diverse retail brands. The goal? To enhance customer engagement and retention in the competitive MENA retail market. Fast forward to 2024, Shukran has successfully captured the market, boasting over 10 million members in the Middle East offering a unified experience across physical stores as well as online platforms, resulting in a 30% increase in repeat purchases. 📈How did they capture the market? 1. Extensive Reach & Multi-Brand Approach: Leveraging Landmark Group’s diverse retail portfolio that includes brands like Splash, Home Centre, and Max, connecting over 57 brands (even partnering with non-Landmark brands) across the Arabian Gulf, Jordan, and Egypt, offering a varied ecosystem for customers to earn and redeem points.    2. Omnichannel Integration: By seamlessly integrating physical stores and online platforms, they ensured a unified customer experience. This strategy has driven a 30% increase in repeat purchases from loyal members. 3. Personalization at Scale: Every customer has unique buying pattern so they utilized advanced data analytics to personalize offers and rewards. This targeted approach has led to a 25% uplift in customer engagement. 4. Tiered Membership: 3-tier membership. Providing more privilege and reward to higher tiers. The revenue model of Shukran is quite impressive. Members spend 40% more per transaction compared to non-members. Data-driven decisions optimize operations, contributing to a 15% annual revenue growth for Landmark Group. Key Value Proposition? Globally, they are holding against giants like Starbuck's Rewards and Sephora Beauty Insider, but Shukran outperforms through culturally relevant rewards and promotions, appealing to a wide demographic across various retail categories. They also leveraged digital transformation to get even better by Transitioning from physical card to virtual digital card adapting to the changing market. Future of Loyalty Programs?  - The global loyalty management market was projected to grow last year from $6.47 billion in 2023 to $28.65 billion by 2030, at a CAGR of 23.7% - On average, companies have invested or plan to invest ~$375K USD in the launch or revamp of their loyalty programs. - 80% of companies who measure the ROI of their loyalty program reported a positive ROI, earning 4.9X more revenue than what they spend, on average