So proud to see this hugely important project getting aaaaaaall the attention!!! Congrats Tourism Tropical North Queensland!
TTNQ has secured $18.3 million in publicity with the launch of the Guardian of the Reef platform to put the Great Barrier Reef on every traveller’s next holiday list by showing how their visit helps to protect the Reef. There were 194,000 readers across 57 articles globally with most of the coverage in the United States where TTNQ did a media launch for Guardian of the Reef. Coverage included TravelAge West and Yahoo!. Conversion has also been successful with almost 30,000 page views of the Guardian of the Reef platform generating more than $700,000 in bookings to date. This project received grant funding from the Australian Government under the International Tourism Recovery Program administered by Austrade.
General Manager Marketing at Tourism Tropical North Queensland (TTNQ)
2moCouldn’t have done it without your brilliant minds! Jon Austin Simone Gupta Laura Aldington