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We love insightful events like this ⭐ Recently, our Creative Director, Hanna Kopasova, had the pleasure of attending the SMB Knowledge Transfer event — a dynamic gathering focused on Marketing, AI, and Communication Strategies. Here are some fresh perspectives she brought back: ◼️ Simplify to Connect Everyone aims to sell their products at a premium, often resulting in excessive functionality. This approach can fail to engage audiences, distancing products from their actual needs. ◼️ A Strategic AI Advantage AI is far from being a fleeting buzzword; it’s becoming a game-changing tool. It empowers businesses to leverage data effectively and make smarter, future-focused decisions. ◼️ Mastering Communication A robust communication strategy starts with your brand’s global vision. Here are five common pitfalls to avoid: ▪️ Failing to define a clear target audience ▪️ Inventing needs that don’t resonate with real customers ▪️ Overlooking what your audience truly values ▪️ Speaking a language that doesn’t connect ▪️ Losing sight of your brand’s essence Thanks, IT Ukraine Association for hosting such an inspiring session! We are already planning to join new activities 🤩 #SupportYourApp

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