Susan Ollerton’s Post

People think the key to successful event marketing is: • Just selling out tickets quickly • Offering discounts to attract more buyers • Relying on the event itself to do all the promotion In reality, all you need is: • Strategic ad placements during high-traffic moments • Capitalizing on user attention in wait queues • Offering relevant ads that enhance the experience BookMyShow had over 3.5 lakh people waiting for Coldplay tickets in just minutes of opening. They missed a golden opportunity. Here’s how BookMyShow could have maximized the Coldplay concert buzz: • Show ads for concert-related merchandise during the queue • Partner with travel or accommodation brands for relevant promotions • Create in-app offers or loyalty points for viewers during the wait I alone had like 10 to 12 of my friends sharing me their queue number screenshots 🙏🏻😂 What’s your queue number? 🌝

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What does the day of the event look like for me on the day of @plantedexpo Toronto? It's about strategic capturing. For event-based businesses, there's a burst of content and activity and then long stretches in between to provide value and engagement for your audience. What I don't want to do is capture the moment of the day, post, and then go home. I need to have a plan of what to capture, what to promote today, and what needs to be sent to the team to promote the next events. That means: 💛A video content list 💛A photo list 💛Staying online constantly to answer questions and keep up with engagement 💛Having a team on standby for support for sponsor questions or for last minute marketing needs 💛Making sure to post and share to support our vendors and sponsors Doesn't sound too difficult right? But remember that everyone is CRAZY busy. We put in a 14 hour day yesterday with some of our team members barely having time to run to the washroom all day. So yeah...I need to be strategic about when I'm asking to film a TikTok. #MarketingAgency #DigitalMarketing #MarketingStrategy #CreativeAgency #AdvertisingAgency #SocialMediaMarketing #BrandStrategy #ContentMarketing #MarketingConsultant #MarketingFirm #MarketingTips #MarketingCampaign #MarketingExpert #MarketingSolutions #MarketingServices #BrandDevelopment #MarketingManagement #MarketingWorld #MarketingPro #Marketing101 #cpg #foodbusiness

🚀 Enhance Your Brand Visibility with Eye 4 Media's Unique Offer! 🚀 Good news for Midlands businesses! Our special advertising package opportunity is still open, and we're looking for businesses that are ready to make their mark. Whether you're a budding startup or an established brand, this is your chance to boost your visibility across the Midlands at cost price. Why Should You Apply? Gain significant exposure for your brand in high-traffic areas. Be part of a movement aimed at revitalising local business visibility. Enjoy a unique opportunity personally overseen by me, Joe Preston, dedicated to supporting the Midlands business community. How to Get Involved: Drop a brief comment below sharing why your business is the perfect candidate for this opportunity. Follow up with a detailed submission to sales@eye-4.co.uk, ensuring it's marked for the attention of Joe Preston. Tell us your story and how this advertising boost could help your business thrive. Remember, this isn’t just about advertising; it's about connecting with your community and driving meaningful engagement. Every application is a step towards greater visibility and impact, with special offers available for all participants. Don't miss out on this chance to transform your brand's reach with Eye 4 Media. Let's make your message seen and heard! #MidlandsBusiness #Eye4Media #AdvertisingOpportunity #SupportLocal

End of a double header of Adweek NYC and NAB. Three things still ring true: 1) Companies that don't adapt to a changing industry will die quickly. Every generation wants to be different to the one's preceding it. 2) Advertising is still a relationship business. Networking has never been more important. 3) Be kind to everyone on the way up... because you sure as hell will meet them on the way down.

November is packed with must-attend events for creatives! 📅 Dive into opportunities, connect, and get inspired. Let’s make this month count! ✨ (All links are listed in our Instagram Bio) #CreativeEvents #Networking #TheGradientGroup #AdvertisingCommunity #Advertising #CareerTips #NetworkingEvents

Could this be the easiest way to make an extra £5K in ticket sales for your event? 👀 Now before you run to Ads Manager in Meta and spend a sh*t ton of £££ on an ad, I want to turn your attention to the power of Instagram Stories. It's a feature I see many of us use. → Daily updates → Showing the BTS at your business → Sharing your posts to get that extra reach But I constantly see events brands forget to add one little thing... ADDING A STICKER LINK! 🔗 I could honestly throw my phone out a window in frustration at times. Yes, the graphic that you've spent 1h+ creating looks fantastic. Yes, the CTA is perfect. But people are lazy AF. 🦥 Add a link sticker. Change the text to something like 'buy tickets now' or 'tickets selling fast' Now watch your organic link click rate increase. It only takes 100 people buying a £50 ticket to make you that £5K. ↳ And you won't have spent a thing. Next time you're planning on using stories, Remember to add a link! #Marketing #Festivals #SocialMedia #EventMarketing ————————— Hi, I’m Chloe 👋🏼 I help events & festivals with their marketing! Not sure where to start? Let's book a call. 🔔 Turn on my notifications & follow me for more.

Ready to take your event promotion to the next level? Whether you’re hosting concerts, conferences, art shows, or sports events, Eventsheet makes advertising as easy as can be. And yes, we think it’s the best out there! Launch targeted ads with a few clicks, pack your venues, and create campaigns with minimal effort. From global film premieres to comedy tours and E-sports tournaments, Eventsheet is your go-to for simplifying ad creation and extending your reach. Why wait? Kickstart your ad strategy with Eventsheet today and see your event attendance skyrocket!🚀 👉 Learn more about how Eventsheet can transform your event marketing: https://brnw.ch/21wJyeg #Eventsheet #EventMarketing #AdAutomation #LiveEvents

From Strategy to Screen 🎥 As a Digital Marketer, I used to be the one who's brainstorming and while executing, asking others to help with reel & YT shoots and hearing, "No, I can't", "Yaar kisi or se puch le & all" So, this time I took up the challenge myself: not only would I brainstorm ideas, but to bring them to life. Here’s one of the ads I created for my organization, showcasing - How Virtual Offices for eCommerce Sellers (VPOBs) can be a game-changer, especially with the festive season around the corner. (sellers can secure their prime locations where major FBAs are situated, with us) The journey of writing scripts, planning the shoot, and seeing it all come together has pushed me to dive deeper into Social Media and Content Generation. It may not be perfect, but it's a start - shuru kia hai, galtia hongi & unhi se hum seekhenge. Over time, with a commitment to continuous growth, we will evolve and succeed. Big thanks to my management and teammate Harshit Pandey for always pushing me to explore the creative side! #VPOB #SocialMediaMarketing #ContentCreationJourney

👉 The wide skyscraper (160*600)  ad format offers several benefits, making it an effective choice for advertisers. Its high visibility and engaging format make it hard to miss, allowing for eye-catching visuals and clear messaging that can effectively promote a variety of products, services. This format is particularly well-suited for building brand awareness and recognition, and its flexibility allows it to be used across multiple industries. Here Im posting 160*600 Dimension image. krishna priya Ragini Vattikuti