Susan Friedmann, CSP’s Post

Imagine your business as a steaming cup of coffee and your communications strategy as the secret recipe that brings it to life. Let's break that down as to how you may want to view Paid media & Owned media. The Espresso Shot: This is your bold, instant jolt of energy, much like Paid Media. You invest in premium media channels to give your brand that instant boost it needs to stand out in the crowd and reach a wider audience. It's like a sugar rush of advertising that gets people talking about your business! The Slow-Brewed Perfection: Enter your Owned Media. This is the rich, nuanced experience that keeps your audience coming back for more. It's uniquely crafted by you, for you. Imagine an owned IP, like your organizational podcast - blended with your values, beliefs, and that personal touch with your Dragon Warrior(more on this in a separate story) that sets you apart. Additionally, you may wish to sprinkle in a microblog for extra flavor to convey your brand messaging. And then you brew it slow and steady. The result? A narrative brewed to perfection, leaving a lasting impression of your brand values, and your credibility. So, how are you brewing your communications strategy? Share your thoughts below and let's start a conversation on DMs for how you could craft a personalised IP for your brand or organization ! #CommunicationsStrategy #OwnedMedia #ContentMarketing #Podcasts

There’s no text book for working in advertising. At least not officially. Unofficially, as far as I’m concerned, there are two. Soon to be three. All written by today’s guest on the DesuckifyWork™ podcast, Cameron Day. Spend a few days digesting Chew With Your Mind Open and Spittin’ Chiclets and you’ll be armed and ready for just about anything this nutty business hurls at you. We spend a good chunk of time diving into some of the highlights during our conversation. We talk about the messy middle years in advertising. And the challenges of going from creative doer to creative leader. And why it’s not for everyone. We touch on the need to keep some distance between you and your team. Cam believes can be friendly, but not friends. I tend to agree, mostly. And we dive into the value of a great mentor, something our business could be much better at facilitating. And how, for Cam, his dad (Guy Day of Chiat/Day) was the source of a ton of great wisdom. Some of which he was smart enough to listen to. You should listen to Cam. He’s smart and full of the kind of stories you laugh at and learn from. You can follow Cameron on LinkedIn. And check out his site (link in comments) where you’ll find some amazing work and a bunch of great content. Oh, and if you want to get schooled on life in advertising, check out both of his books, Chew With Your Mind Open and Spittin’ Chiclets. And be sure to keep an eye out for his third book later this year. You should also use your eyes to check out my site. And my Substack newsletter (links in comments). Both are packed with a bunch of insights. Don’t take my word for it, just ask the Dalai Lama, who said “I’ve never been so focused. I finally understand my true purpose.” Want to be like the his holiness and find your purpose? Let’s set up a free 30-minute Desuckified Discovery Session. Bye, everyone! #desuckifywork #desuckifyworkpodcast #advertising #leadership #creativity #coaching #coachingforcreatives

Most of my clients are silent readers. They don’t like. They don’t comment. They just watch. For months, even years. After 4 years of consistent content, I now get client inquiries like these: “Hey Marko, I’ve been following your content for a while and love it. 😃 Can we have a chat?” “I’ve followed you for a long time and admire how you make business look so easy. Our studio needs to reposition for bigger budgets. Can you help us level up?” “I’ve been enjoying your posts for a while. We’re looking to reposition our studio. Do you have time next week for a quick consultation?” What’s the lesson? The real decision makers are watching. Silently. For months, even years. They follow because they see the value. And they will reach out once they feel ready. Once you do, they’ll come. And they’ll buy. Consistency is the game. PS: If you believe in solid, foundational work, let’s talk. Good things that last need time, substance, and persistence. I look forward to hearing from you! #BusinessStrategy #MarketingTips #RecessionProof #businessofdesign #design #creativebusiness #business #content #marketing #sales #sellingcreativity #positioning #creativity #pitching #podcast

𝐒𝐤𝐲𝐫𝐨𝐜𝐤𝐞𝐭 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬! 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞𝐬𝐞 𝟖 𝐭𝐲𝐩𝐞𝐬 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐧𝐨𝐭𝐢𝐜𝐞𝐝! 🌟 1️⃣ 𝐁𝐥𝐨𝐠 𝐏𝐨𝐬𝐭𝐬 📝 - Share insights, tips, and industry news. 2️⃣ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 📱 - Engage with your audience daily. 3️⃣ 𝐈𝐧𝐟𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬 📊 - Visualize data and tell a compelling story. 4️⃣ 𝐕𝐢𝐝𝐞𝐨𝐬 🎥 - Captivate with behind-the-scenes, tutorials, or product demos. 5️⃣ 𝐏𝐨𝐝𝐜𝐚𝐬𝐭𝐬 🎧 - Share expert interviews and valuable discussions. 6️⃣ 𝐄-𝐛𝐨𝐨𝐤𝐬 𝐚𝐧𝐝 𝐖𝐡𝐢𝐭𝐞𝐩𝐚𝐩𝐞𝐫𝐬 📚 - Provide in-depth knowledge and research. 7️⃣ 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐢𝐞𝐬 💼 - Showcase your success stories and results. 8️⃣ 𝐖𝐞𝐛𝐢𝐧𝐚𝐫𝐬 💻 - Host live sessions to educate and interact in real-time. Which one is your go-to for engaging your audience? Let us know in the comments! 👇 #webinars #contentmarketing #ebooks #engageyouraudience #videomarketing #casestudies #digitalmarketing #boostyourbrand #podcasting #marketingideas #infographics #marketingstrategy #marketingtips #socialmedia #contentcreation

🙏 Ready to amplify your ministry's message? 📢 At Heave Ho! Creative, we specialize in crafting websites that elevate your ministry's mission & integrate a powerful podcast component. 🌟✨⁠ ⁠ Your ministry’s website is more than just a digital presence; it’s a place where faith, community & inspiration come together. To ensure your message resonates & reaches a wider audience, here’s what we can help you achieve:⁠ ⁠ 🌐 Engaging Homepage: Your homepage is the first impression. We’ll design a welcoming & inspiring entry point that captures the essence of your ministry & encourages visitors to explore further.⁠ ⁠ 🎙️ Podcast Integration: Your podcast is a vital tool for sharing sermons, discussions & inspirational stories. We’ll seamlessly integrate a podcast player into your website, making it easy for visitors to listen, subscribe, & share your episodes.⁠ ⁠ 📅 Event Calendar: Keep your community informed with an up-to-date event calendar. Whether it’s service times, community events, or special gatherings, we’ll ensure your audience never misses a beat.⁠ ⁠ 📸 Visual Storytelling: Bring your ministry to life with compelling images & videos. We’ll create a visually rich experience that showcases your events, outreach programs & the heart of your community.⁠ ⁠ 💬 Blog & Resources: Share your teachings, devotionals, & resources through a well-organized blog. We’ll design a space where your content is easily accessible & encourages deeper engagement.⁠ ⁠ 📱 Responsive Design: Your website will look & function beautifully on all devices, from desktops to smartphones.⁠ ⁠ 📧 Newsletter Signup: Grow your community by offering a simple & effective way for visitors to subscribe to your newsletter, keeping them connected & informed.⁠ ⁠ Ready to create a ministry-focused website that amplifies your mission & reaches hearts far & wide? Let’s connect & make your digital presence a focused beacon of faith & inspiration. 🙏✨⁠ #ministry #ministries #podcasting #podcaster #webdesign #podcastlife #podcasts #websitedesign #podcastersofinstagram #webdevelopment #podcasters #webdesigner #marketingdigital #digitalmarketing #digitalagency #branding #brandingdesign #branddesign #brandidentity

"We do a lot" - Ever said this before? Companies that do a lot have a hard time with their messaging, because it doesn't seem to be communicated quickly. But they also don't want to leave anything out. Consider this: Turn you website into a promotional video. People tend to be more attentive to watching than listening to a BD rep or sales person jumble through their words, to try to find which product you sell, will hit the mark. You may do a lot. But why stumble over messaging, when you have your message right now. Just put it in a promo video form. Hit the button to contact me and we can talk about how you can turn your website into a cool video that does the selling for you. #marketing #marxmediagroup #promo #supplychain #retail #b2bmarketing #growthstrategies #content #messaging #videopromo #advertising #media #podcasts #logistics

📣 Episode 28 of the #loveyourbrand is out. In this episode, we dive into the often misunderstood differences between branding and marketing, shedding light on how crucial branding is for the long-term success of your business. Many business owners find it easier to launch marketing campaigns, yet they often overlook the foundational importance of branding. We explore how a strong brand identity can significantly impact your business, setting the stage for more effective marketing efforts. 🎙️go to: https://lnkd.in/ehXHhtVa to listen now #loveyourbrand #podcast #brandbuilding #seo #business #marketing #talenalexander #agency #charlottenc #franklintn #creativeagency #nashville #national #southeast #brandidentity #socialmedia #gregarnold #funeralhomes #specialguest

Every day I see countless posts on building your Personal Brand. Selling the 'PERSONAL BRAND SUCCESS STORY.' The VISIBILITY. The INFLUENCE. The AUTHORITY. The RECOGNITION. The recipe goes something like this: 1. Build a PERSONAL BRAND 2. Grow your FOLLOWING ONLINE 3. Share your EXPERTISE DAILY 4. Become a THOUGHT LEADER in your industry But here's the TRUTH: PERSONAL BRANDING can elevate your career, but it's not a ONE-SIZE-FITS-ALL solution. Most SUCCESSFUL PERSONAL BRANDS require CONSISTENT EFFORT and YEARS of DEDICATION. Not everyone needs to be a PERSONAL BRANDING SUPERSTAR... Those who prefer PRIVACY and less public EXPOSURE. Those who thrive on TEAMWORK and SHARED SUCCESSES. Those who find FULFILLMENT in their CRAFT without the SPOTLIGHT. And so many more scenarios... So this is your friendly reminder, if for any reason, you're not on LINKEDIN DAILY or sharing your latest ACHIEVEMENTS with the world... You're no less ACCOMPLISHED than those who are. There are COUNTLESS WAYS to build a FULFILLING CAREER! It may look like a ROBUST LINKEDIN PROFILE. And it may look like DEEP FOCUS on your work without the need for CONSTANT UPDATES. It may look like being a PERSONAL BRAND LEADER. And it may look like excelling in your role BEHIND THE SCENES. You get to define what SUCCESS looks like to YOU 💜 Subscribe to my NEWSLETTER by hitting the BUTTON underneath my PROFILE PICTURE. #PersonalBranding #Podcasting #Podcasters

Dear Entrepreneurs, If You're Creating Content But Struggling To Grow - This is For You👇 . . . You’re posting regularly. You’re sharing value. You’re doing everything “right,” but the results just aren’t there. Sound familiar? Here’s the thing: It might not be what you’re saying that’s the problem – it’s how you’re saying it. Without the right hook, even the best content can go unnoticed. Think about it: If your content doesn’t grab attention in the first few seconds, it’s going to get skipped. Let me share some hooks that work: 1. If I had to start all over again… People LOVE learning from someone who’s been in their shoes. 2. I’ve always been (PAIN POINT), but… If they feel you understand their pain, they’ll stick around for your solution. 3. Mistakes I made when (TARGET AUDIENCE) This one taps into the fear of failure and offers value by showing them how to avoid common mistakes. The right hook can change everything. Sometimes it’s just a simple tweak in how you start your message. It’s the difference between someone scrolling past your post or stopping to read and engage. Also, I’ve got something for you. I’ve put together a huge document with powerful hook templates that are proven to get attention. Comment "Pasta" below, and I’ll send you a FREE copy so you can start seeing the difference in your content today. #PersonalBranding #Podcasting #PersonalBrandGrowth

For this week’s episode, I had the pleasure of hosting the incredible Adrienne McLean, Founder of The Speakers Practice and Principal of Amplify Results. Adrienne brings a wealth of knowledge on business development, public speaking, and personal branding. In our conversation, she dives deep into the art of creating compelling content, mastering the public speaking game, and navigating the journey from technical expertise to business success. If you’ve ever struggled with getting in front of the camera or wondered how to enhance your personal brand, this episode is packed with practical advice and actionable tips. Thank you to Adrienne for joining us and sharing her valuable expertise. Your wisdom is a game-changer for anyone looking to make a mark in their field. Tune in now and discover how you can amplify your message and take your business to the next level! (links in comments) #DevReadyPodcast #PublicSpeaking #ContentCreation #PersonalBranding #BusinessDevelopment #PodcastEpisode #AdrienneMcLean #TheSpeakersPractice