As brands like Kimberly-Clark are bringing their ad-tech and teams in-house, the shift towards data ownership I'm seeing, especially with growing challenges of cookie deprecation, is reeaaaaaal. Why rely on third-party providers when you can control your data and connect directly with your audience? Join me at POSSIBLE next week to learn how owning a comprehensive identity graph can: - cut your costs in half - increase your match rates - enhance scalability effectively
I will be attending #POSSIBLE2024 in Miami April 15-17th... If you're headed that way or in the Miami area - let me know! Make sure to book a meeting with us and come join our HH at a secret location on the 17th 🙌 DM me for the deets 🥂 Looking forward to talking to Brands, Partners & Platforms about all things #identity...& why having control of your #1pdata with a flexible ID graph is needed to maximize the effectiveness of your overall #techstack, #CDP and #marketingstrategy.
