Suzanne Blackstock’s Post

Introducing the Lakehouse CDP, ushering in the third era of customer data management First: Packaged CDPs → Then: Composable CDPs → Now: Lakehouse CDPs Amperity’s Lakehouse CDP combines the best elements of Packaged CDPs and Composable CDPs with none of the drawbacks. A CDP plugged directly into a data lakehouse takes advantage of its open format, so users can easily share customer data among the tools and platforms of their choice without having to copy data or build and manage connections. This results in: ▶ Higher data quality ▶ Better governance ▶ Easier to set up and maintain ▶ More secure data sharing To learn more, check out the full press release: https://lnkd.in/emx8qNQw Want to see the Lakehouse CDP in action? Check out the demo at https://lnkd.in/eQvbuDCs

Introducing the Lakehouse CDP, ushering in the third era of customer data management First: Packaged CDPs → Then: Composable CDPs → Now: Lakehouse CDPs Amperity’s Lakehouse CDP combines the best elements of Packaged CDPs and Composable CDPs with none of the drawbacks. A CDP plugged directly into a data lakehouse takes advantage of its open format, so users can easily share customer data among the tools and platforms of their choice without having to copy data or build and manage connections. This results in: ▶ Higher data quality ▶ Better governance ▶ Easier to set up and maintain ▶ More secure data sharing To learn more, check out the full press release: https://lnkd.in/ewJbSkDe Want to see the Lakehouse CDP in action? Check out the demo at https://lnkd.in/eK-yYfNk

Introducing the Lakehouse CDP, ushering in the third era of customer data management First: Packaged CDPs → Then: Composable CDPs → Now: Lakehouse CDPs Amperity’s Lakehouse CDP combines the best elements of Packaged CDPs and Composable CDPs with none of the drawbacks. A CDP plugged directly into a data lakehouse takes advantage of its open format, so users can easily share customer data among the tools and platforms of their choice without having to copy data or build and manage connections. This results in: ▶ Higher data quality ▶ Better governance ▶ Easier to set up and maintain ▶ More secure data sharing To learn more, check out the full press release: https://lnkd.in/gwJVW7F3 Want to see the Lakehouse CDP in action? Check out the demo at https://lnkd.in/gZbpcJgk

Introducing the Lakehouse CDP, ushering in the third era of customer data management First: Packaged CDPs → Then: Composable CDPs → Now: Lakehouse CDPs Amperity’s Lakehouse CDP combines the best elements of Packaged CDPs and Composable CDPs with none of the drawbacks. A CDP plugged directly into a data lakehouse takes advantage of its open format, so users can easily share customer data among the tools and platforms of their choice without having to copy data or build and manage connections. This results in:  ▶ Higher data quality  ▶ Better governance  ▶ Easier to set up and maintain  ▶ More secure data sharing To learn more, check out the full press release: https://lnkd.in/eYiKWia7 Want to see the Lakehouse CDP in action? Check out the demo at https://lnkd.in/eqfPfzjN #LakehouseCDP #CustomerData #CustomerDataOperations #Governance

Super excited for Amperity Bridge to be in the wild! Innovations in the Lakehouse space have enabled secure and easy data sharing so that you can access the your data where you need it. With Amperity, you can produce the highest quality, unified data and plug it in to where your data teams work. The best part is Amperity Bridge takes just minutes to set-up and then keeps your data up-to-date in real time because it is reading directly from the data at rest. No need to burden your data teams with building and managing pipelines and let them focus on valuable work that impacts your business. Check it out at https://lnkd.in/eEsVXMdZ

Still feeling energized from Amplify 2024 where we introduced our Lakehouse CDP, ushering in the third era of customer data management First: Packaged CDPs → Then: Composable CDPs → Now: Lakehouse CDPs Amperity’s Lakehouse CDP combines the best elements of Packaged CDPs and Composable CDPs with none of the drawbacks. A CDP plugged directly into a data lakehouse takes advantage of its open format, so users can easily share customer data among the tools and platforms of their choice without having to copy data or build and manage connections. This results in: ▶ Higher data quality ▶ Better governance ▶ Easier to set up and maintain ▶ More secure data sharing To learn more, check out the full press release: https://lnkd.in/gmsS2HVK Want to see the Lakehouse CDP in action? Check out the demo at https://lnkd.in/g_QKqJ5J

It's a whole new era for the CDP. Yesterday we announced our Lakehouse CDP, a solution that maintains customer data quality and governance across the stack without replicating data or having to build and maintain connections, to much fanfare. 👏 Why is this important? By sharing data back and forth between the CDP and the Data Lakehouse, users can create the best customer data asset and put it to work in any tool or platform across the lakehouse environment. This combines high-fidelity data with maximum flexibility. That makes life easier for data engineers and gets better results for business teams. Want to go another layer deeper, check out our co-founder and CTO, Derek Slager latest blog https://lnkd.in/gFsFaBys #LakehouseCDP #CustomerData #CustomerDataOperations #Governance

⚠️ Big Data, Big Problem? Conquer Data Duplication & Unleash Efficiency Big companies struggle with silos of redundant data. This guide unlocks the power of data deduplication to: ✅ Slash storage costs & boost efficiency ✅ Ensure data accuracy for better decisions ✅ Simplify compliance & improve customer experiences 🔗 Learn how to get started today! https://lnkd.in/gn5jzAn3 #datadeduplication #datamanagement #bigdata

Amperity the Lakehouse CDP, a solution that maintains customer data quality and governance across the stack without replicating data or having to build and maintain connections. By sharing data back and forth between the CDP and the Data Lakehouse, users can create the best customer data asset and put it to work in any tool or platform across the lakehouse environment. This combines high-fidelity data with maximum flexibility, making life easier for data engineers and improving business teams' results. It's a whole new era for the CDP. #LakehouseCDP #CustomerData #CustomerDataOperations #Governance

Is data the new gold? It depends. Since data is a constantly flowing resource, having context to what it means is important, but understanding what you’re looking at is equally important. That’s where data standardization and cleaning come in. Data standardization allows you to measure the effectiveness of each decision you make and adjust your roadmap accordingly, not to mention the benefits of cost savings, improved customer experience, accurate decision making, improved productivity and greater scalability. Wow, so that’s when data is truly the new gold! Conviva won’t let you bet your business on misleading #dataanalytics: https://lnkd.in/g48mxfCy #enterprisedata #realtimeanalytics #streamingdata