“The goal of great advertising is to get people to love your brand. It’s not measured in clicks, likes and views. It’s about changing minds. The way to prove it’s working is by measuring brand lift. Before Swayable, the methods for measuring lift were slow, expensive, and difficult to do. We’ve been able to speed up this process of measuring the impact of creative by a factor of 30, harnessing the power of new technology to deliver results in under 24 hours. This is fundamentally changing the way creative gets made, bringing hard evidence to each stage of the process, making better stories. We are seeing a transformation happening, with brands changing their creative process, how they set up their teams, and how they use technology and hard evidence to iterate more quickly and drive better creative outcomes.” More highlights soon from today’s NYC Advertising Week dialogue with Swayable’s James Slezak with and Kendra Barnett of The Drum: “Creative Agility: Moving Fast and Changing Minds” https://hubs.ly/Q02S-tF00
That was a great session just now with The Drum’s Kendra Barnett here at Advertising Week !!
Great discussion
executive assistant, business operations support, quickbooks, financial skills, startup and small business experience, can-do attitude
3mo"It’s about changing minds" - thats the purpose