Sweepsouth’s Post

Considering a Brand Refresh? These tips might help you pull it off successfully. 🚀 I recently had the privilege of leading the brand refresh for Sweepsouth – a journey made richer by the generous advice of three brilliant minds in the brand and design space. Huge thanks to Matt Brownell (previously Yoco), Brendan Meyer (previously PayFast), and Ianthe Sandnes (Pick n Pay) for taking the time to chat with me about their own experiences before I started on our 18-month mission. In an industry where "gatekeeping" can be the norm, openly sharing knowledge strengthens our creative community. To pay it forward, I’ve compiled some of their insights, along with learnings from our own journey. Here’s to a community that builds together and shares openly. Let’s keep moving forward, together. 💪 #branding #design #brandrefresh #tips #sweepsouth

“Introducing our sleek new look! 🚀✨ Check out our revamped website and discover what’s fresh and exciting! #Rebranding #NewLook #FreshStart”

Accessibility - One of the main reasons we decided to redevelop and update our brand. Why? At Step Up: Equity Matters, we consistently work to find ways to improve and grow as individuals and as a team. What initially started as a website redesign quickly became a full brand refresh. Over the past 15 months, our team updated our logo, color palette, website, messaging, content, and products to ensure their alignment with our mission and values. Although our previous branding did the job, it became challenging to ensure it followed accessibility guidelines. Leading by example, we stepped up to the challenge and made the change. Another step towards a more equitable workplace. This rebrand is a representation of our evolution over the past 10 years. Today, we put that old brand to rest. Tomorrow, we welcome the new and improved Step Up: Equity Matters. #2024Rebrand #StepUpforEquity #EquityMatters

At Lion + Panda, we’re seeing a rise in the importance of personal brands, especially as more people build their digital presence. But here's the thing—while the line between personal and professional brands is blurring, it’s crucial to draw clear distinctions. Your personal brand is more than just who you are. It’s about building a branded identity, from color schemes to messaging, that represents YOU across platforms. On LinkedIn, this approach is becoming more prolific as personal branding evolves. But as you build “you,” always keep the company you represent—whether it's the one you work for or the one you’ve created—in alignment with your values. There’s no room for disconnect here. At Lion + Panda, we continue to take on more and more personal brands, helping you strike the perfect balance between personal and professional, making sure both shine in the right light. Let’s keep evolving, innovating, and amplifying together. 💡 #PersonalBranding #BrandAlignment #LionAndPanda

Journey of Packaging: How Jopack Can Elevate Your Brand Through Strategic Packaging 📦 As a seasoned company in the packaging industry, I've seen firsthand the transformative power of packaging in elevating brands and captivating consumers. Packaging is not just about protection; it's about storytelling, differentiation, and connection. 📌 Imagine a world without packaging - a world where products are naked, devoid of identity or allure. Packaging is the first touchpoint between a brand and its audience, a visual symphony that speaks volumes before a single word is uttered. 📌 It is the silent ambassador that conveys a brand's essence, values, and promise in a split second, captivating hearts and minds with its visual poetry. 📌 Branding through packaging is a strategic dance of colors, shapes, materials, and messaging orchestrated to evoke emotions, trigger memories, and build relationships. 📌 A well-crafted package tells a story - a story of quality, innovation, sustainability, or luxury - inviting consumers to be part of the narrative, and to experience the brand beyond its functional attributes. ▫️At Jopack, we understand the transformative power of packaging. Our team of experts combines industry experience with creative flair to design packaging that speaks volumes, captivates, and leaves a lasting impression. ▫️From sustainable materials to innovative designs, we tailor solutions that embody the essence of each brand we touch. ▫️Over the years, I've seen countless examples of how strategic packaging has transformed brands and captivated consumers. From startups to Fortune 500 companies, we've helped businesses of all sizes leverage the power of packaging to stand out in a crowded marketplace. 📌 Ready to elevate your brand through the art of packaging? 🙌 Let's work together to craft a packaging strategy that tells your brand's story and captivates your audience. Contact us today to learn more ✅ #packaging #branding #brandstory #storytelling #connection

Let’s talk about the power of branding. A few months ago, a client came to me feeling that their brand had become "tired" and no longer reflected who they were. Their goal? A fresh, modern identity that was clean, simple, and instantly recognisable—no unnecessary frills or random colours. After working together on their new branding, updating their social media presence, and refreshing their website, something awesome happened: they started attracting more premium clients. The result? Their rebrand delivered 3x the ROI compared to their previous branding efforts. 🎉 This is the power of a strategic, well-executed rebrand. It’s not just about aesthetics; it’s about aligning your image with the right audience to grow your business. Branding is super powerful and can either make or break your business. Take Oatly, for example. Over the years, they’ve evolved their branding to reflect a bold, quirky, and eco-conscious identity that resonates with today’s consumers. Their branding isn't just about a logo—it's about a story, a personality, and values that people connect with. What can we learn from Oatly? Effective branding goes beyond aesthetics. It shapes how people feel about your business, drives loyalty, and helps you stand out in a crowded market. Does your brand still reflect who you are? If not, it might be time for a change. 💡 #Branding #Rebranding #Marketing #BusinessGrowth #BrandStrategy #PremiumClients

Privileged to have shared some insights with Creative Boom, discussing the necessity of authenticity in branding. We delved into engaging digital generations, listening to the kids, embodying responsibility, and the critical fusion of business strategy with brand strategy as well as upholding consistent brand delivery. Thanks Katy Cowan & Tom May, you are both remarkable. #futureofbranding #genz #brandstrategy #unfoundstudio

What do we expect from a brand? 👀 The way we relate to brands -as a society- has changed, and so has what we expect from them. - We used to expect them to identify a product or service. - Now, we expect them to represent an organization, a group of people, their values, and a way of thinking. - We used to expect them to be different. - Now, we value authenticity and truthfulness. - Before, we wanted them to be perfect. - Now, we want them to be human. - Before, we used to ask them to solve a problem for us. - Now, they share problems and solutions with us. - We used to have a mercantile exchange with them. - Now, we generate a bond with some of them. 💭 This transformation invites us to rethink and change how we conceive and create today's brands. Stop focusing so much on the market niche or the potential user. Instead, turn around to see yourself. Look at the culture of your organization and discover what makes it authentic, human, natural... Reflect all those things in your brand. This way, you will genuinely connect with your community. Being faithful to this way of thinking, our approach towards branding at Jaimito leads us to create brands that connect with their CULTURE. That means that, on the first hand, the brands are based on their beliefs, team, rituals, and values, among others. And, on the other hand, as they are built from the inside out -and not the other way around- they achieve a deeper connection with all the audiences -both internal and external-. 💻 Find out more about our approach here: https://lnkd.in/dryrgPPw

Is it a facelift or a full body transformation? The branding world seems to be grappling with this very question, as the term "refresh" has become the go-to label for even the most drastic of rebrands. This semantic shift isn't just a case of mislabeling, it's a reflection of a deeper cultural phenomenon. The fear of change, the nostalgia for the familiar, and the economic realities of rebranding have all contributed to this blurring of lines. From a consumer perspective, genuine rebrands are becoming rare, and even rarer are they called as such. "Refresh" has become a safer, more palatable term, masking the potential risks and costs associated with a complete overhaul. However, this semantic sleight of hand can be misleading, even detrimental. A true rebrand and a refresh are fundamentally different, with distinct implications for a brand's identity and market perception. So, what's the solution? Perhaps it's time for a new term altogether, one that captures the delicate balance between evolution and revolution. Or perhaps it's simply a matter of recognizing that rebrands and refreshes are not mutually exclusive, but complementary tools in the ever-evolving art of brand revitalization. One thing is certain: the distinction between "rebrand" and "refresh" is more than just semantics. It's a matter of strategy, perception, and ultimately, business success. #Branding #Rebrand #Refresh #Marketing

If you keep looking at other people’s brands with awe but not yours, it is your gut telling you that you might need a brand makeover. Here are 5 signs that you might need a rebranding: 1️⃣ You are irrelevant now: If your brand identity was cool 20 years ago but not now you need a makeover. Remember Old Spice? They went from “your grandpa’s aftershave” to a must-have for younger generations after a bold rebrand. 2️⃣ New playground, new rules: Your business became something bigger. You have new markets, new locations, new target audiences... Dunkin' Donuts dropping “Donuts” from their name is a prime example—they rebranded to appeal to a broader customer base as they no longer serve just donuts. 3️⃣ Wallflower Syndrome: If your brand blends into the crowd like a chameleon at a color convention, you’re missing out on the chance to stand out. 4️⃣ Reputation Rehab: Got a bit of a bad rap? A rebrand can help shed those old perceptions. 5️⃣ Branding Jigsaw Puzzle: If your brand message is all over the place, it’s time to get things back in sync. --------- Thinking about rebranding? Let's chat! Book a free discovery call The link is waiting for you in the comments.