Meet Caterina Toffoli-Metcalfe, Head of Design at Sweepsouth. "After nearly 18 months of hard work and late nights, I couldn’t be more proud and ready to introduce our new brand identity to the world. As a designer, this was a dream project for me, and I’m ever grateful to our founders for trusting me with their baby. There is so much heart and vibrance behind the walls of this company, and I’m hoping that the new way we show up in the world will help to reflect that spirit" Want to see her vision come to life, visit sweepsouth.com #designfeature #brandrefresh #sweepsouth
It’s quite a departure from the original brand, but it is really very welcome. It feels more connected to the SS purpose I think. Well done to you and the team Caterina 👏🏼
Great job! An injection of abstracts and colour is welcoming, can’t wait to see some great infographics.
Super proud of you KitCat 😊 Continue bring sunshine to every workplace and design xxx
Love it Cat! :D You are doing so well! Very proud of you
So proud Caterina Toffoli-Metcalfe 💚 Exciting times ahead 🚀
We love it!!! ☀️☀️☀️
Yes! Love it!
GINCAT! Well done!
Love it Caterina Toffoli-Metcalfe 🙂
Attended University of South Africa/Universiteit van Suid-Afrika
4moIt’s different and a Sweepstar I never really thought about what the logo represents...that’s brilliant