CASE STUDY: How Spark Marketer Empowered Their Employees' Confidence With Standard Operating Procedures Co-founder of Spark Marketer Carter Harkins switched careers from being a musician to a marketer. He and his business partner began to record some success in providing marketing services to chimney businesses in the home services industry. One meeting with a business consultant opened their eyes to the operational loopholes in their business that they were oblivious of: they had been working without standard operating procedures (SOPs) all along and had no idea what it meant. Going forward, they decided to adopt a system to create SOPs and streamline their business operations. Carter tells us how the SOPs have fostered employee efficiency and accountability in his organization. Read on -> https://lnkd.in/e78wiGG
