Sweta Singh’s Post

2024 may be coming to an end, but influencer marketing is constantly evolving, and brands that stay ahead will be the ones who thrive. We’ve just released our Influencer Marketing Report 2024—an in-depth look at the trends and insights shaping the future of influencer marketing in Southeast Asia. Whether you're a brand or a marketer, now’s the time to capitalise on these emerging trends. Some examples: 💡 82.9% more people are spending time on social media 💡 30% of marketing budgets are now being invested into influencer campaigns 💡 80% of consumers have made purchases based on influencer recommendations Download the full report today and unlock the trends that will shape your 2024 and ahead! Link: https://lnkd.in/gn_XBnYx #InfluencerMarketing #Marketing2024 #SoutheastAsiaMarketing #Partipost #Marketing

🚀 Exciting News in Influencer Marketing! 🚀 Did you know that influencer marketing is projected to soar to a whopping $22.2 Billion by 2025? 🌐 Marketers are gearing up to boost their spending and capitalize on proven strategies. 📈 Reflecting on 2023, we witnessed the emergence of "de-influencing" and the rise of anti-influencers challenging over-consumption. TikTok and Instagram continue to dominate, casting a long shadow over newer channels. Brands are evolving in their influencer approach, recognizing the significance of choosing the right influencers. 🌟 There's a shift towards diverse purposes, emphasizing authenticity, unpolished content, and forging long-term collaborations. Influencer Intelligence forecasts nine key trends shaping the influencer marketing landscape! 🚀 Stay tuned for innovative strategies and impactful insights. 💡 The future of influencer marketing is bright, and we're ready to ride the wave! 🌊 #InfluencerMarketing #2024Trends #AuthenticCollaborations

9 years ago, when I started Influencer Marketing, I knew its potential. I had the conviction that this would revolutionise the digital marketing space completely. But, the brands were scared of doing this. Now, Brands are doing Influencer Marketing, But in an outdated manner. But Why? Because the strategies that brands and agencies are using currently are the same ones that we used to have in the early stages of influencer marketing. We at PyroMedia are 100% bullish about New-Age Influencer Marketing, which is Data-Centric and Creative. This will help the brands get ROI from their campaigns. Sadly, only a few partners know about this strategy; hence, brands can't capitalize on this. At PyroMedia, we have developed something interesting that has changed influencer marketing standards. If you want to learn more about this then you can DM me or email at Kshitij@thepyromedia.com Care about your brand; save yourself from random Influencer Campaigns with 0 ROI. #InfluencerMarketing #NoBSonlyROI #NewAgeInfluencerMarketing #ContentMarketing

Are you a brand, wondering what’s next for influencer marketing? 🤳Our Head of Sales and influencer aficionado Gad Harari weighs in…   “One of the most interesting growth areas in influencer marketing is the rise of specialist content.   We’ve seen an increase in creators that own niches from solo travel recommendations to beauty tips for those in their over 40s. This creates opportunity for brands who have a clear strategy to be ultra targeted with their partnerships. It’s not always easy though, as niche creators know they can only advertise so much, and brands know that finding the perfect-fit creator can be competitive! This is where Sway Me Good can deliver real value, helping brands find the right creators to drive highly targeted, effective brand exposure. Sway Me Good is a tool in house marketers can use to build long term relationships with creators that build brand awareness with targeted audiences.” #futureofinfluencermarketing #specialistcontent #contentcreation #influencermarketing

🔄 The Evolution of Influencer Marketing: Strategies for Authentic Engagement. Influencer marketing has undergone a remarkable transformation over the years, evolving from traditional celebrity endorsements to collaborative partnerships with content creators across various social media platforms. In today's digital age, authenticity reigns supreme, and brands are increasingly shifting their focus towards building genuine connections with their audience through influencer marketing. From macro-influencers to micro and nano-influencers, brands are now leveraging a diverse range of influencers to amplify their message and engage with niche communities. However, as the influencer landscape continues to evolve, so do the challenges. Brands must navigate issues such as influencer fraud, authenticity, and transparency to ensure the success of their influencer partnerships. By prioritizing authenticity, transparency, and meaningful engagement, brands can forge authentic connections with their audience and drive real business results through influencer marketing. Are you ready to elevate your influencer marketing strategy? Let's explore the evolving landscape of influencer marketing and uncover strategies for authentic engagement! #InfluencerMarketing #AuthenticEngagement #InfluencerStrategy #BrandPartnerships #InfluencerCollaboration

Did you catch the recent findings related to Influencer Marketing from EY? They revealed that a staggering 75% of brands are now incorporating influencer marketing into their strategies. It is evident that it has emerged as a potent force for brands looking to shape their digital presence and has evolved into a crucial component of Online Reputation Management (ORM).   With this surge in prominence comes several questions. How can influencer marketing effectively manage a brand's social media reputation and engage with its audience? What defines authentic communication on ORM platforms?   Our Influencer marketing lead Charu Mishra has tried to answer these in her recent article published with Ad Gully. Read now to uncover the insights!   https://lnkd.in/gv-HmXPV   #InfluencerMarketing #ORMStrategies #OnlineReputation #BrandBuilding

Influencer marketing can be a powerful tool to increase brand awareness, establish authority, and generate positive brand sentiment. But how can you, as a community manager, leverage influencers to build a strong community? This article explores influencer marketing as a subset of ORM and the benefits it can bring to your brand. Learn more and read now.

50% of brands increased their influencer marketing spending. Here’s why: The latest report shows that 50% of brands have increased their influencer marketing budget by up to 10 times. And it’s no surprise why. By 2027, influencer marketing will become an industry worth ₹10,750 crore! As the founder of an influencer marketing agency, I’ve seen firsthand how brands are focusing more on quality content and genuine connections with their audiences. This shift has been exciting to watch, especially as brands work with micro-influencers who bring authentic engagement. But while the spending is going up, creators are still facing tight budgets and limited creative freedom. That’s something we, as an industry, need to address. What’s also interesting is that brands are no longer relying on Instagram and YouTube. LinkedIn is growing fast, with 19.5% of brands now using it for influencer marketing. This shows that even business-oriented platforms are seeing the power of influencers. The future of influencer marketing is bright, but we need to focus on long-term partnerships, transparency, and fair budgets for creators to keep the momentum going. What is more important for influencer marketing? Bigger budgets or more creative freedom? #influencermarketing #influencer #marketing

Building a value-driven influencer marketing program will only work if you are... A) Partnering with the right creators who align with your brand's values B) Asking for consistent input and feedback A strong community of creators will start to form around your brand if you are prioritizing an open dialogue with your partners. Get more insights Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, Maybelline New York, and Claire McCormack, Senior Editor at Beauty Independent, share in a recent discussion about how to amplify brand purpose with influencer marketing. https://bit.ly/3XGZZWf #influencermarketing #brandpurpose #socialmediamarketing #creatormarketing

Breaking the Influencer Marketing Myth: Size Isn't Everything The data is clear: Nano-influencers are revolutionizing marketing with engagement rates up to 5-6%, significantly outperforming their mega-counterparts at 1.19%. Why? Authentic connections and targeted reach often trump massive follower counts. These smaller, more focused communities drive meaningful engagement and deliver better ROI for brands. Key takeaway: When planning your 2024 influencer strategy, consider diversifying your collaborations with nano-influencers. Their highly engaged audiences and authentic voices might just be the game-changer your brand needs. What has been your experience with influencer marketing? Let's discuss below 👇 #InfluencerMarketing #DigitalStrategy #MarketingTrends #ROI #SocialMediaMarketing #ContentCreators #MarketingAnalytics #BrandStrategy #DigitalMarketing #MarketingTips #BusinessGrowth