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#TheGoodGlammGroup's Sukhleen Aneja moves on Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bharadwaj leading the brand's business operations. #PeopleMovement #TheGoodGlammGroup #BusinessOperations

How to stay ahead of the curve in the consumer product sector… Whether you want a first look at exclusive roles or key consumer product insights delivered direct to you, our email newsletter can help you get ahead! Here’s what Advocate Insights offers, every single month: ⭐ Priority access to rare role opportunities with some of the most exciting brands in the sector. ⭐ Expert insights that will help you stay ahead in your market. ⭐ Company updates and a chance to meet the team. Don’t miss out – subscribe today 👉 https://lnkd.in/eNZVj7fp #consumergoods #fmcg #nowhiring #advocateinsights #poweredbyadvocate

Here’s how Hilary Smith EVP NBCUniversal went from crafting comms headlines to creating social impact through storytelling and a bold career move. I just sat down with her on BOSS and her journey blew me away. We talked about how she went from launching PR campaigns and hit TV shows to leading CSR initiatives that empower underserved communities. Spoiler: her story is packed with lessons you’ll want to steal. Why this interview is a MUST-watch: 1️⃣ How starting in corporate comms set her up to lead with empathy and purpose. 2️⃣ The moment she turned a “side hustle” into a mission-driven career. 3️⃣ Why storytelling isn’t just a buzzword—it’s the secret to inspiring change and driving real results. 4️⃣ A behind-the-scenes look at NBCU’s Creative Impact Lab—and how they’re helping nonprofits amplify their voices. Hilary’s story is proof that your career doesn’t have to follow a straight line—it can grow with your passions and leave a massive impact along the way. 👉 Hit play, share it with your network, and let me know what resonates most with YOU. Follow me, Ali Levitan and BOSS for more unfiltered conversations with leaders redefining success. Let’s keep learning, networking, and paying it forward together. #BOSS

Last night, while watching the interview of a client company’s Global CEO with Shereen Bhan on CNBC TV18, I was beaming with pride and a sense of accomplishment. And why not, for the last two odd weeks, our team had burnt candles at both ends to make this CEO visit to India, their best ever! Watching me in fascination while also trying to understand the high-level conversations on the show, my 11-year old daughter quipped, “Mom, you do some really cool stuff!” 😄 Little did she know that this one interview was just one of the multiple things our team had been able to accomplish in record time. All this, notwithstanding the colossal amount of work we do as part of our day to day. But that one unexpected compliment from her was heart-warming and uplifting - a reminder of how it’s important to pause and celebrate big and small wins. Folks in the Communications and PR industry know this industry is super dynamic and on any given day you can witness the highest highs and the lowest lows. It comes with its own set of challenges and unpredictabilities, but with meticulous planning, impeccable execution capabilities coupled with an indomitable spirit to do the right thing, you can make magic happen! And consequently, the value you’re able to create for a client and their reputation is disproportionate. This value creation is what makes our work so rewarding and meaningful. It goes beyond the realms of building just visibility in traditional platforms. It in fact is a strategic partnership to help them build trust with their stakeholders and eventually find the right opportunities for business growth organically.   And this is what The Mavericks does day in, day out! A perfect concoction of grit, zeal, creativity and aspiration, this firebrand of a team is proudly ours. And the perks of being in this business, you get to see up close the queen of business news in action 😊 #communications #marketing #PR #oneteam

🧠 There’s a COMMUNICATIONS COMPASS companies should have and many of them are missing it or don’t even know they need it to thrive as a business. - hiring should be totally transparent (Tanzina Vega just shared her experience and inspired my idea of looking at the way we are in business through a “communications compass”) - empathy is the answer - always! It doesn’t mean hard things won’t have to happen, but there are ways to do it that should be viewed through the lens of a communications compass. - PUBLIC FACING IMPACT means how you behave behind closed doors is exactly what the public will perceive and amplify (THINK 5⭐️ ratings, HR decisions that end up on Facebook, TikTok posts that have a life of their own, Marketing campaigns that don’t hit the mark, CEO’s that say out loud we have to work harder when everyone already is working hard) The shift to the public determining a companies narrative is happening now. People looking for jobs are less likely to name names, but names are being named and having a strong COMMUNICATIONS COMPASS is critical in 2024. #publicfacingimpact #CommMom #jobsearch #innovation #entrepreneur

It’s time to ruffle some feathers. Don’t kill the goose that lays golden eggs. It turns out that what’s good for the goose is good for the gander. I know letting employees build a personal brand feels scary. What if they say something stupid? What if they get poached by another company? What if a junior employee is more well-known than the leadership team? Holding employees back from posting their perspectives on social is hurting you more than it’s hurting them. Strong personal brands attract new business, fill hiring pipelines, build referral relationships, and increase brand recall. When employees share their experience or expertise, it’s far more authentic and meaningful than a post from a brand. When a plurality of employees have personal brands, it is the fastest way to bring positive attention to B2B brands. They are force multipliers. Remember this next time an employee gets attention on social: Don’t flay the fowl, loose the goose. #personalbrand #employeeadvocacy #b2bmarketing #marketing #creator

Getting back to work after maternity leave is challenging, but doubly so in the midst of the massive culture shift currently underway. As a communications strategist, I advise my clients on how to meet the moment, address their stakeholders where they are, and be on the right side of history, all at the same time. As we inch toward a new year, and a new administration, this purpose hasn’t changed - even if the playbook to get there has. Reaching “everyone” is no longer a realistic goal (and maybe it never was). In the weeks, months and year ahead I’m looking forward to tapping into emerging channels for earned media, rethinking the way we can control our owned narratives on social, and leveraging data and analytics to add new ideas - not just louder voices - to conversations shaping our culture in real time. If you’re thinking similarly about how your organization’s story will resonate into 2025, I’d love to connect to brainstorm how Orchestra can help you elevate your communications strategy. Let’s chat! #pr #communications #strategy

A long journey to go. Onwards & Upwards.

Inevitably, all comms leaders and pr agencies will need to help their clients or the CEO break bad news. This can be anything from a quarterly earnings performance that was below expectations to layoffs to a merger that fell through to a product launch that's delayed and a customer issue that impacted thousands of people. The audiences for each of these can be broad given that you will be communicating both internally and externally. Based on human nature, some ceos/execs will want to "spin" the messaging to soften the reaction and position themselves in a more positive light depending on what transpired. However, true PR pros will not "spin" the story or messaging. I'm not sure why clients and individuals assume this is what we do as comms/pr leaders, but it does seem to come up in public sentiment and in some conversations. Instead of "spinning", we should always include the clear truth in our messaging, acknowledge ownership of the issue, share key details on what happened, apologize (when necessary) and include the plans for going forward from a a position of strength. I'd love to hear from my network on best practices for sharing bad news. Here's a good article from the Forbes Communications Council on best practices for communicating bad news. https://lnkd.in/gFyyC-Qj #communications #pr #messaging #ownership #leadership #marketing #consumers #customers #teammembers #internalcommunications #externalcommunication

Is your CEO stuck in the LinkedIn Matrix? 🤖 It’s time to take the red pill. Companies with LinkedIn-savvy CEOs see a 30% increase in engagement from employees. This is because CEOs who regularly post and interact on LinkedIn not only set a public example but also motivate employees to become brand advocates. Advocacy = Awareness = Action. Don’t let your CEO get lost in the noise. Get them in front of their audience, making connections, and driving influence now. #CEO #LinkedIn #ThoughtLeadership #TheMatrix #ExecutiveBranding Data: Rival IQ