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Let's talk about a common mistake I see year after year: treating Medica like a sprint when it's really a marathon. Sure, you might collect hundreds of business cards, have dozens of conversations, maybe even close a deal or two on the show floor. But if that's all you're doing, you're missing the bigger picture. Medica isn't just about the four days in Düsseldorf. It's about laying the groundwork for long-term, profitable partnerships. Here's how to do it: Follow-up is key: Don't wait until you're back home. Send a personalized email within 24 hours of meeting someone. Reference specific points from your conversation. Provide value immediately: Share an insightful article, a relevant case study, or a solution to a problem they mentioned. Show them you were listening and that you're a valuable resource. Set concrete next steps: Propose a follow-up call or video meeting within the next two weeks. Have a clear agenda for this meeting. Create a nurture campaign: Not every contact will be ready to partner immediately. Develop a long-term nurture strategy with regular touch points. Leverage technology: Use a CRM to track your interactions and set reminders for follow-ups. Don't let any promising lead fall through the cracks. Be patient: Building international partnerships takes time. Don't expect overnight results. Focus on building trust and demonstrating consistent value. Think beyond distribution: Your Medica contacts might not all become distributors, but they could be valuable for market intelligence, introductions, or future opportunities. Remember, the real work starts after Medica ends. The connections you make at the show are just the beginning. It's what you do with those connections that determines your long-term success in international markets. So, as you prepare for Medica this year, don't just think about your booth design or your product demos. Think about your post-Medica strategy. Because that's where the real ROI lies. Marcus Cauchi Heather McKelvey Julia Nimchinski #medica2024 #medica #internationaltradeadministration #messedusseldorf

Number TWO on our list of revenue-generating strategies - 𝗰𝗹𝗶𝗲𝗻𝘁 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗲𝘃𝗲𝗻𝘁𝘀! 👏 Show your clients how much they mean to you while also 𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗱𝗼𝗼𝗿𝘀 𝘁𝗼 𝗻𝗲𝘄 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀! This isn't just about thanking them... it can become a conversation about guiding them toward the Medicare market and potentially expanding your clientele. 🤝 See our 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗯𝗶𝗼 and stay tuned for more tips to grow your business and increase the revenue you're able to bring in! #medicare #clientappreciation #events

Calendax is designed to streamline operations for clinical industries, event managers, and healthcare professionals. Whether you're organizing patient recruitment drives or managing healthcare events, the software offers comprehensive solutions, such as: 𝐂𝐥𝐢𝐧𝐢𝐜𝐚𝐥 𝐓𝐫𝐢𝐚𝐥𝐬: Efficiently manage patient recruitment with tailored appointment scheduling, automated reminders, and real-time status updates. 𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐬: Analyze attendee probabilities and optimize your marketing efforts to ensure successful events. 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐀𝐝𝐦𝐢𝐧𝐬: Create and manage events seamlessly with customizable slots, automated communications, and detailed tracking. However, this is not the end to Calendax potential! Schedule your FREE DEMO today and experience it yourself. #EventManagement #businessevents #HealthcareProfessionals #1stpost #CalenDAX #HealthTechnology #HealthcareEvents #EventManagementSoftware

Number TWO on our list of revenue-generating strategies - 𝗰𝗹𝗶𝗲𝗻𝘁 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗲𝘃𝗲𝗻𝘁𝘀! 👏 Show your clients how much they mean to you while also 𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗱𝗼𝗼𝗿𝘀 𝘁𝗼 𝗻𝗲𝘄 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀! This isn't just about thanking them... it can become a conversation about guiding them toward the Medicare market and potentially expanding your clientele. 🤝 See my 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗯𝗶𝗼 and stay tuned for more tips to grow your business and increase the revenue you're able to bring in! #medicare #clientappreciation #events

Outstanding webinar today with Healthcare Excellence Canada and EMPaCT as they explored "engaging everyone". So many learnings for me today. Most importantly: Authentic relationship building is key. ➡ Think about why are you reaching out to people ➡ What is the reason for you wanting this relationship ➡ How do you stay in this relationship The capacity to do this work only builds at the speed of trust 💯 Highly recommend watching the recording and signing up for the remaining two webinars in the series. https://lnkd.in/gphWR4rS https://lnkd.in/gphWR4rS

Alright, Medica veterans, let's talk about a strategy that transformed my trade show experience and could do the same for you. Picture this: It's 2011, and I'm heading to Medica with a radical idea... turning a third of our booth into a distributor lounge. Now, I know what you're thinking. "Zach, have you lost your mind? We're here to sell, not provide a rest area!" But hear me out. Medica is massive - 16 buildings, each bigger than a football field, spread over two kilometers. With 6,000 booths vying for attention, standing out is tough. So instead of just another product showcase, we created a haven for our distributors. We set up couches, a beer fountain (yes, really), coffee machine, and even a coat check. In Düsseldorf in November, that last one's worth its weight in gold. The results? Mind-blowing. Distributors spent up to six hours at our booth. We had about 75 people rotating through our space daily. But here's the kicker - the average distributor sales hours dedicated to our products jumped from 700 to over 1,500 hours. Why? Because we didn't just provide a place to rest - we created a community. Distributors from different countries were swapping stories, sharing presentations, and learning from each other. We didn't just get more sales hours; we got smarter sales hours. The bottom line? Our $18,000 investment led to a $10 million sales boost. So, here's my challenge to you: At your next Medica, think beyond the flashy demos. Create a space where your distributors can connect, relax, and learn from each other. Because in international sales, community is currency. Who knows? Your next big sales breakthrough might happen not in a formal meeting, but over a cold beer in your distributor lounge. Now that's what I call a return on investment. #medica2024 #medica #internationaltradeadministration #messeduseeldorf

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Ever wondered what the secret weapon is for securing your own medical practice? It's not just your skills, it's who you know! In the competitive world of medical practice, having excellent skills is essential, but there's another crucial factor that can make or break your journey: networking. Just ask Dr. Olivia MaDan, who successfully secured her own practice during the pandemic by leveraging her connections. Networking goes beyond exchanging business cards. It's about forming genuine relationships that can open doors and create opportunities. Curious about how Dr. MaDan navigated her journey and what tips she has for aspiring medical practice owners? Read the full blog to uncover more insights and learn how you can secure your own practice with the power of networking: https://lnkd.in/eeHCMV9y #MedicalPractice #NetworkingTips #MedicalProfessionals #PracticeOwnership #MedSharkInsights

❗ Resource alert ❗ Use the 7 steps below to coach your physicians on how to increase their network for their own career development, while simultaneously boosting your hospital/health system/organization's name and message.

🔥 Attention all MedSpa owners and operators! Are you looking to boost your sales and take your business to the next level? 💰 Check out the latest blog post from Wellness MD Group on "How to Increase Your Sales by Adding New Services to Your MedSpa". 💡 In today's competitive market, it's crucial to stay ahead of the curve and offer innovative services to attract and retain clients. This insightful blog post highlights the key strategies and benefits of expanding your MedSpa services. 💆♀️ From expanding your target market to increasing revenue and staying relevant, this post covers it all. 💰 With the guidance of Wellness MD Group, a leading MedSpa consulting firm, you can learn how to effectively add new services and see a significant boost in your sales. 💸 Don't miss out on this valuable information from experts who have helped numerous MedSpas thrive in the industry. 💼 Check out the blog post here: https://lnkd.in/eKHMHvXH #MedSpa #BusinessGrowth #WellnessMDGroup #SalesBoost #InnovativeServices #ClientRetention #RevenueGrowth #MedSpaConsulting Ready to take your MedSpa to the next level? 💼 Contact Wellness MD Group today and let us help you achieve your business goals! 💪 #MedSpaConsulting #BusinessSuccess #BookYourConsultationNow