Syed Shahab’s Post

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Marketing & Change leader I INSEAD Masters in Change I Corporate Brand I Organisation Culture

Think your brand is just a logo? Think again. In a world saturated with choices, your brand is the storyteller. It's not merely about colours, fonts, or logos. It’s the emotional experience, the gut feeling people get when they interact with your product or service. But here's the twist: The most powerful brands aren’t just seen or heard; they are felt. They dig deep, resonating on a personal level, becoming not just a choice but a loyal companion in the consumer's journey. Consider this: Every touchpoint, from customer service to social media, crafts a narrative. What story is your brand telling? Is it one of innovation, trust, sustainability? Or is it yet to find its voice amidst the noise? The magic happens when a brand transcends its product or service and becomes part of a lifestyle, a decision that doesn’t require second-guessing. It’s time to delve deeper than aesthetics. It's time to cultivate a brand that doesn’t just market to people but speaks to them, resonates with their values, and stands unwaveringly by its mission. What steps are you taking to ensure your brand is not just seen but felt? Share your insights below. Let's learn from each other and elevate our branding game together. #brandstrategy #positioning

Nagarajan R.

Customer Insights Lead @DIB | Ex-BCG | 15+ Yrs Exp| Business Consulting| Sustainability Enthusiast| Strategic Insights|

9mo

A brand that connects with its audience deeply can create a lasting impact and customer loyalty. Businesses must understand the story they want to tell and align it with their values and purpose. Great insights!

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