Think your brand is just a logo? Think again. In a world saturated with choices, your brand is the storyteller. It's not merely about colours, fonts, or logos. It’s the emotional experience, the gut feeling people get when they interact with your product or service. But here's the twist: The most powerful brands aren’t just seen or heard; they are felt. They dig deep, resonating on a personal level, becoming not just a choice but a loyal companion in the consumer's journey. Consider this: Every touchpoint, from customer service to social media, crafts a narrative. What story is your brand telling? Is it one of innovation, trust, sustainability? Or is it yet to find its voice amidst the noise? The magic happens when a brand transcends its product or service and becomes part of a lifestyle, a decision that doesn’t require second-guessing. It’s time to delve deeper than aesthetics. It's time to cultivate a brand that doesn’t just market to people but speaks to them, resonates with their values, and stands unwaveringly by its mission. What steps are you taking to ensure your brand is not just seen but felt? Share your insights below. Let's learn from each other and elevate our branding game together. #brandstrategy #positioning
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What do you think , great branding is? It’s not just about a catchy logo or a cool color scheme (although those are important too!), but it’s about the entire personality and identity of your brand. Imagine you’re walking into a party. The first thing people notice is your appearance, right? That’s your branding – the visual representation of your business. But it’s not just about looking good; it’s about making a memorable first impression. Your branding sets the tone for everything else. When your branding and design are in sync, magic happens. Customers feel like they’re part of something bigger than just a product or service. They feel connected to your brand on a deeper level. And that’s when they become loyal fans, spreading the word and bringing more people to the party. Do you find this perspective helpful? If so, why not share it? Also , don't forget to follow us for more content like this! #branding #X80Graphics #brandingstrategy #designing #brandingprocess #digitalagency #digitalmarketing #marketingstrategies #targetaudience
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Branding is so much more than just what customers see. Visuals are important. But they're not everything. A brand that relies only on its visual identity without a verbal identity is like meeting an attractive person with zero personality. Despite their looks, they're not that interesting. It must start with what's verbal: 1. The Idea: What's the core concept behind your brand? 2. The Story: What journey does your brand take your customers on? 3. The Character: What persona does your brand embody? 4. The Mission: What is your brand's purpose? Without these elements, your brand is just a pretty face. Think about the brands you love. They all have a story, a character, a mission. They make you feel something. A brand's verbal identity gives it depth. It makes it memorable. It connects on a deeper level. So, don't just focus on the visuals. Build a strong verbal identity. Your brand will be more than just a logo. It will be a story that people want to be part of. #branding #brand #brandidentity #business #brandstrategy #marketing #businessowner #branddesign
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How Do Tiny Brand Symbols Hold So Much Power? It’s fascinating to think about how these tiny symbols—like a golden arch or a four-ring emblem—hold so much power and influence. In my experience, these symbols act as anchors in the brain, connecting to layers of meaning, emotion, trust, and memories that brands carefully build over time. A powerful logo isn’t just memorable. It becomes a psychological anchor, instantly triggering emotions and memories. Each time it’s visualized, the context it appears in influences and even enhances the meaning behind it. Whether on a product, in an ad, or as part of a cultural moment, the logo’s presence adds a layer of depth to its surroundings, further embedding itself into our lives. ⏩ Takeaway - Great branding isn’t just about creating a recognizable logo. It’s about building stories and experiences that load that logo with value, allowing it to transform and enrich every context it appears in. #Branding #PowerOfSymbols #BrandIdentity #MarketingStrategy #BrandStorytelling
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What is the most important benefit you want to have after investing a lot of money in branding? Here's What I think of Branding: A company that lacks cohesive branding is unlikely to stick in the mind of a customer for long Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.. A brand isn’t immeasurable. It has a real, tangible impact that requires strategic thinking. DM for an In-House Team for Your business! Where do you need us? 1) Brand Identity and Logo Design 2) Brand Identity Guideline 3) Brand Website 4) Brand Photography 5) Brand Video Content 6) Brand Social Media Post #Inhouse_team #brand #brand_identity_design #video_content #Social_media_post
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Mastering the Art: Bridging strategic insights into creative brilliance. A brand strategy is a blueprint for building your brand, waiting to come to life. But without execution, it remains stagnant— just a Keynote tucked away somewhere in your computer. This is where most fail, the sweet spot in between the brand strategy work and design development. Because, a part of the execution is often designing or refreshing a visual identity. Often, you forget about your values and purpose, get carried away looking at the visuals of your competitors. And often, you confuse your own personal preferences with the brand personality. The outcome is a visual identity of no significance, a hollow copy. Creative brilliance comes from understanding how to visualise thoughts and ideas, like your purpose. Everything else is mere decoration. This is why I start with brand strategy, and as a designer it allows me to immerse myself in those thoughts on a deeper level, painting the ideas in my head at a very early stage. In fact, that bridge becomes very small – the distance between strategic insights and creative brilliance isn’t that far. Do you want to be a hollow copy or do you want to communicate your purpose? – Hi! I am Emilie Thulin. I help scaleups refresh and design their brand identities so that they can show off their brilliance. ✨ #brandidentitydesign #branding #brandstrategy
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6 Brand Identity mistakes you need to avoid quickly 🚨 A weak brand identity goes beyond poor engagement, crafting the perfect carousel, reel, and colors. Your brand identity is weak because you do the following: 👉🏾 Your visuals don’t match your verbal. 👉🏾 Your audio sounds muffled. 👉🏾 Your colors lack contrast. Your brand is more than just a logo. It's the promise you make to your customers. A strong brand identity builds trust and drives sales. But if you design the right brand identity, you’ll solidify your brand in the hearts and minds of your customers. Are you building a distinct brand identity online? #brandidentity #brandguide #branddesign #brandstrategy #contentcreation #contentdesign #smallbizowner #founder
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🚀 Let's delve into the key components of effective branding: 🎨 Brand Identity: Your brand's visual elements—logos, colors, typography—are the building blocks of your identity. They should reflect your values, personality, and promise to your customers. 💡 ❤️ Brand Values: What does your brand stand for? Your values should guide every decision you make, from product development to customer service. They're the soul of your brand. 🌟 🔭 Brand Vision: Where do you see your brand in the future? 🌌 🌍 Brand Purpose: Beyond making a profit, what is the higher purpose of your brand? Today's consumers want to support brands that make a positive impact on society. 🚀 📍 Brand Position: How do you differentiate yourself from competitors? Your brand position defines your unique space in the market and communicates why customers should choose you over others. ⭐️ 📖 Brand Story: Every brand has a story to tell. Whether it's the journey of your founders, the inspiration behind your products, or the impact you've made on customers' lives, storytelling humanizes your brand and fosters emotional connections. 💬 What other aspects of branding do you find essential to the success of a brand? Share your thoughts in the comments! #Branding #BrandIdentity #BrandStrategy #MarketingStrategy
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Let me share something you already know. (As promised) Brand ≠ Logo & Tagline + Product/Service + Marketing Budget. Any brand would be primarily shaped by its existential identity. In today’s market, standing out means more than offering a great product or service—it’s about who you are as a brand. A weak brand identity leads to confusion, poor recall, and low loyalty. 3 things to fix it are: - Clarifying your values and mission. - Developing a consistent visual identity. - Creating a unique brand voice. Your brand is more than a logo — it’s a story your customers/consumers connect with. If that story is unclear, you risk losing them. Time to solidify your identity. Don't book a call with me or DM me as I already am giving out my strategies out here. #Branding #MarketingStrategy #BrandIdentity
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Brand identity is essentially your brand's personality, the set of elements you purposefully design to communicate your brand's message and values. It's what you want people to think and feel when they encounter your brand. Here's a breakdown of what brand identity encompasses: VISUAL COMPONENTS: Logo, color palette, typography, imagery, packaging design - these visual elements create a unified aesthetic that makes your brand instantly recognizable. MESSAGING: The language you use to communicate with your audience. Including your brand voice, tone, and taglines. This messaging should reflect your brand's personality and resonate with your target customers. VALUES: The core principles and beliefs that guide your brand's actions. What does your brand stand for? What kind of impact do you want to make? Now that you know what Brand Identity is and how it affects your brand. What's next for your brand? To build a successful brand you have to create a powerful brand identity. And we can help you create a powerful brand identity that captures and retain the right audience. From visual to messaging, You don't need to worry. Leave your brand in the hands of expert today. So what do you say, YAY or YAY? Send a DM and let's set your Brand up for success today! FOLLOW US for more growth tips. . . . . . . #brandoxelmedia #brandoxel #socialmediamarketingagency #contentmarketingstrategy #marketingtips #socialmediamarketing #branding #onlinemarketing #marketing #digitalmarketing #socialmedia #agency #logodesignlogodesign #brandstrategy #contentmarketing #brandingagency #enterpreneur #graphicdesign #brandowners #bussinessowners #explorepage #marketing #bussiness #linkedingrowth
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👀 Wondering what sets memorable brands apart? t’s all about Purpose, Personality, and Presentation. Ready to elevate your brand? Let’s dive in! 🔹 Define Your Purpose ➤Why does your brand exist? ➤A clear purpose builds trust and loyalty. ➤It shows your audience what you stand for! 💡Tip: Identify what impact you want to make 🌍 🔹 Build a Unique Brand Personality ➤People connect with authentic, relatable brands. ➤Your brand’s personality should reflect its values and resonate with your target audience. 💡Tip: Think about tone, visuals, and messaging that reflect who you are! 🔹 Present Your Brand Consistently ➤Strong presentation creates recognition. ➤Use cohesive colors, fonts, and design elements across every platform for maximum impact. 💡 Tip: Consistency boosts your brand's professional image 📈 🌟 Want a brand that stands out? ➤Implement these three elements to create a brand that’s memorable, impactful, and uniquely YOU. ➤P.S. Which element will you focus on next?👇
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Customer Insights Lead @DIB | Ex-BCG | 15+ Yrs Exp| Business Consulting| Sustainability Enthusiast| Strategic Insights|
9moA brand that connects with its audience deeply can create a lasting impact and customer loyalty. Businesses must understand the story they want to tell and align it with their values and purpose. Great insights!