Syed Irfan Ahmed I’s Post

Could you visualize "the time spent by the audience with your brand" against your marketing funnel, what shape would it form? A diamond! 🔶 (Not the one you're planning to buy :p) But, Why? 📈 TOF (Top of the Funnel): People spend less time here because many brands are seeking their attention, and our attention span lasts less than that of a goldfish🐡 📊 MOF (Middle of the Funnel): Consumers being rational, engage and learn about the brand at this stage, spending most of their time here. 📉 BOF (Bottom of the Funnel): By this stage, they've gained trust and spend less time. Hence, taking the diamond shape! What a great learning, right? 🤩 Cheers to Abhyudaya Singh Rana for sharing this amazing concept! Session 2 of the Rise: Mastery in Retention was mindblowing...Your insights into segmentation and funnels were incredible! Also learnt a lot from the responses of some great minds in the chat section.. kudos to you guys 👍 "Emotion" & 'Logic" against a marketing funnel would be: Emotion as🔻and Logic as🔺 ❤ Emotion: Matches the funnel shape, i.e., an inverted triangle. It is most influential at the TOF for capturing attention and generating interest and connection. This gradually diminishes as consumers move to the BOF and start thinking logically before making a purchase, rather than emotionally. 🧠 Logic: Forms an upright triangle. At the TOF, logical reasoning is minimal. However, as consumers move to the MOF and BOF, they seek more information about product features, quality, and pricing, making rational decisions about their purchases. My next take would be on: 📊 Dynamic segmentation of users based on their activity: Automatically categorize users into specific audience segments based on real-time behaviour and transactional data. This ensures that communication flows and customer journeys adapt based on updated events. Thanks for this great learning experience WebEngage Can't wait for the next class, Harshit Manocha ✨Chirag Parmar and Shantanu Saha 🚀 #SORMRise2024 #RetentionMarketing

Learning from Session 5 of #SORMRise2024 Last Saturday, I attended another engaging session from WebEngage's RISE program, led by Harleen Bhatti Here are some key takeaways: 🔍 Finding Incremental ROI: Understanding and measuring incremental ROI is essential. Incremental ROI focuses on the additional revenue generated that wouldn't have occurred without the marketing intervention. This metric helps in optimising marketing spends, improving customer experience, and boosting overall marketing efficiency and profitability. 🧪 Experimentation & Testing: Iterative testing is fundamental. The process involves forming a hypothesis, testing it, analysing the results, and then iterating. Techniques like A/B testing, control groups, and universal control groups are important to identify what truly drives incremental returns. 📈 Optimising Abandoned Cart Conversions: Explored strategies to recover abandoned carts by understanding funnel stages, optimising nudge times and personalising communication based on user behaviour segments. For instance, testing different nudge times (e.g 4 hours vs. 6 hours) and channels (e.g. SMS for new users vs. WhatsApp for high-value users) can significantly impact conversion rates. 🛠️ Building Robust Attribution Models: Attribution is about assigning credit to various marketing touchpoints in a customer’s journey. Both single-touch (first-click, last-click) and multi-touch attribution models have their place, depending on the business context. For example, first-touch is great for brand awareness, while last-click suits longer sales cycles. 💡 Leveraging Data for Insights: Effective use of data to build and test hypotheses is crucial. Regularly revisiting and refining strategies based on data insights can lead to continuous improvement in marketing performance. 🔄 Life Beyond A/B Testing: While A/B testing is valuable, evolved systems now employ multivariate tests, allowing for more nuanced insights. For example, testing multiple variants of headers, footers, and key visuals simultaneously can lead to a more comprehensive understanding and optimisation. Thanks to Harshit Manocha ✨ Chirag Parmar and Shantanu Saha for such an insightful session. #WebEngage

I didn’t realize cohorts were this simple to understand and implement until Suraj Shetty brought this to light during the 3rd session of the RisE program by WebEngage. 🌟 He explained how customers within the same segment of behavioral and demographic characteristics can be very different people with different intentions for using your product. That’s where cohorts come into play. 🔍 Cohorts are basically groups of users who perform the same or similar actions or experience (segments) during any particular time period. 🕒 Cohorts = Segment + Time period Cohort analysis is a method to study the behavior and performance of a specific group of users over time. 📈 Key data points needed for the analysis include: Segments 🔄 Time Periods 📆 Metrics (KPIs) 📊 With cohort analysis, you can determine acquisition channels, user retention, and revenue retention month-over-month (MoM). Using segments, you can identify which groups of customers are the most profitable and align well with the company. 💡💰 Suraj Shetty also emphasized the importance of understanding the voice of the customer and how beneficial it can be for the brand, leading to higher retention. 🎤❤️ Interesting and excited to see what the rest of the program holds for me to learn. 🚀 #SORMRise2024

Introducing our all new, fully revamped engage|ats website 💻. Find out all you need to know about our #ApplicantTrackingSystem, from our partners to our system features, top tips for using an #ATS and more at www.engage-ats.com. What do you think of our new look? 👀 Tell us your thoughts in the comments below! 👇 #ApplicantTracking #RecruitmentTechnology #engageats

Elevate Your Vision with CapEngage! At CapEngage, we're not just thinking "360" digital – we're living it. As your trusted partners in digital transformation, we specialize in: ✅  Custom Software Solutions: Tailored to fit your unique business needs. ✅  Engaging Website Development: Designs that captivate and functionalities that perform. ✅  Stunning Designing Services: Visuals that leave a lasting impression. Comprehensive Services, Tailored Success Explore our full spectrum of services designed to amplify your digital presence and drive growth: - Whether you're starting fresh or looking to enhance your existing digital footprint, - We're committed to empowering your journey to success. Ready to redefine your digital strategy? Let's collaborate and bring your vision to life. Schedule a free consultation to discuss how we can elevate your digital presence. Reach out by call or WhatsApp +91 8097726026 Join our official WhatsApp channel for the latest updates - https://bit.ly/457QKjJ Explore our comprehensive services on our website for more insights into how we can transform your online business. Visit To Know More: https://bit.ly/CapEngage #CapEngage #DigitalTransformation #CustomSoftware #WebsiteDevelopment #DesignServices #DigitalStrategy #ElevateYourVision #GrowWithCapEngage #digital #TechService #InnovationInTech

Ever wonder how to get people's attention about your new features? It's all about connecting with your audience, bringing the benefits front and center, and adding a dash of fun with visuals and demos. Read more and dive into the magic behind creating feature announcements that not just get noticed, but truly drive adoption. 💪 Let’s make those announcements sparkle and boost user adoption together! ✨https://lnkd.in/gDvcW5HW #useradoption #engageyouraudience

When I started my career, learning about Customer Retention was a challenging journey. There were few resources, mentors, or peer groups to discuss challenges and share experiences. It's truly heartening to see organisations like WebEngage leading the way in educating marketers on core concepts of Retention, Customer Engagement, Experimentation, and Strategy through their Rise Cohort Program. This weekend’s session, the latest in an 8-session series, was incredibly insightful, especially in an era where businesses are increasingly focused on unit economics, CAC, ROAS, profitability, and repeat revenue. Retainin g customers is key to improving all these metrics. 📌 Here’s how I'm applying the learnings: 👥 MECE Segments & Funnels: Expanding journey flows from 5 basic ones to 40 comprehensive flows to cover the entire user journey on our platform. This includes separate flows for different product lines to personalise campaigns and content based on user motivation. ♟️ Personalised User Journeys: Developing a custom trait model to better segment users, personalize campaigns, and tailor product recommendations. ⏳ Universal Control Group: Implementing a 2% Universal Control Group to track overall retention efforts and link them to achievable outcomes. The opening cohort of 200+ members also engaged in a collective brainstorming session. The energy was infectious! A big thanks to Sankalp Rohatgi for delivering a comprehensive overview of retention strategies, key metrics, financial insights, and practical applications for driving sustainable growth through customer retention. The quality of the session was truly on par with Reforge’s Retention and Engagement program. Shoutout to Chirag Parmar, Harshit Manocha ✨, Shantanu Saha, Ankur Gattani, Ankita Shinde and the entire WebEngage team. Looking forward to the upcoming sessions! #SORMRisE2024 #RetentionSimplified

#Day64 #CustomerLifeCycleManagement #LifeCycleMap     🌟 Unlocking the Power of Advocacy 🌟     During the advocacy phase, we witness our delighted consumers magically become enthusiastic brand evangelists, lighting the flames of viral marketing with warm recommendations and positive testimonials.     1. Identifying Advocates: Find contented consumers who are likely to recommend the brand to others and provide favourable reviews and engagements on social media.     2. Cultivating Relationships: Continue to interact and communicate with advocates in order to reaffirm good sentiments and inspire further assistance.     3. Promoting Advocacy: To increase favorable recommendations, promote advocacy using prizes, referral schemes, and special offers.     4. Encouraging Referrals: Make the referral process easier by using special codes and links, and offer resources for quick sharing on social media and other websites.     5. Monitoring and Measuring: To gauge the effect on revenue, acquisition, and retention, monitor advocacy KPIs like sentiment analysis and referral rates.     6. Feedback and Improvement: Get advocates' opinions to guide changes to products and services and better the general customer experience.     Together, we strengthen brand reputation, encourage recommendations, and cultivate champions. Our long-term success depends on advocacy; it's not merely a passing fad.    #day60 #techteam #clcm #customerlifeclyclemanagement #lifecycle #map #clcm #customerexperience #customerjourney #marketingmagic #alendei  #cpaas  #saas  #whatsappautomation  #whatsapp #chatbotmarketing #chatbotintegration #api #customerexperience #customerengagement #digitalsales #innovation #realestate #education #marketing  #cpaas #saas #saasmarketing #omnichannel #whatsappautomation #whatsappmarketing #whatsappbusiness #api #chatbots #chatbotmarketing  

How often have you thought about ROI on your Martech investments? Far too often might be the answer. Yet, if it is still a holy grail, it is because we are drowned in jargons and tech-speak. We get that. Appropriate technology is an old-fashioned paradigm. But that is precisely the need so that your Martech investment is not a white elephant.   Thrilled to announce our partnership with MoEngage, where they bring their cutting-edge, AI-powered customer engagement platform and we bring our customer-forward, ROI-driven, proven-over-time thinking and execution. Unny Radhakrishnan | Amaresh Godbole | Sonia Khurana | Ranjan Singh | Sanjay Kupae | Raghav Shukla | Shantanu Sharma | Archana Leo   #Martech #RetentionMarketing #ContextualEngagement #DigitasIndia

I had an incredible learning session today as part of the inaugural cohort of RiSE: Mastery in Retention. Today was the first day of the journey of this program organized by WebEngage. Here are some key insights I gained from the session: 1. Customer Retention - Retaining just 10% more of your customer base can drive sustained growth over time. This retention-first approach significantly increases the likelihood of doubling or tripling revenue within the first year, all while reducing marketing spend and CAC. 2. Payback Period - Besides CLTV, the payback period is another crucial metric to assess customer value. A shorter payback period ensures quicker recovery of investments in marketing, CAC, and other expenses, creating a virtuous cycle where faster cost recovery enables reinvestment in business growth. 3. Personalized User Journeys - Each user is on a unique path and should be treated accordingly. If current strategies or offerings aren’t working, it’s crucial to iterate and adapt. Thank you to Sankalp Rohatgi for the insightful session and to Harshit Manocha ✨, Shantanu Saha, Chirag Parmar, and the entire WebEngage team for organizing it. #Retention #SOMRise2024 #WebEngage #Marketing #Growth #CustomerRetention