Tábatha Cisneros’ Post

Most people will read this post, not knowing that it can forever change how they approach a specific market. Excellent post, Pablo Robles. I hope more people understand that it is the key to attracting many more customers and stopping being ignored (as happens to most). Now, I will add that this is not only for “content” per se. It works principally with your advertising strategy and, in general, with how you communicate your business's USP.

Marketing relacional

¡Echa un vistazo a esto en LinkedIn Learning! #optimizaciónparamotoresdebúsqueda #publicidadeninternet #marketingonline #ventas #marketingdigital #marketingenmotoresdebúsqueda

¡Echa un vistazo a esto en LinkedIn Learning! #optimizaciónparamotoresdebúsqueda #publicidadeninternet #marketingonline #ventas #marketingdigital #marketingenmotoresdebúsqueda

Symptoms that a Marketing department is not working: 1. When the CEO wants to raise up the revenue, makes push to sales department and not to marketing. A CRM with 1,000 leads that "have requested information" is unsustainable. A CRM with 100 leads validated by Sales is a growth machine. Sales should not invest time with leads that have barely identified the need. That is a Marketing job. Therefore, investing in growth should be a Marketing action, to generate wholesale opportunities that: a) have identified the need, b) have learned how to solve it, c) are at the point of purchase, and d) are part of the Purchase Committee. 2. Marketing is not making campaigns that doesn’t give results in less than 30 days. The mistake of the CEO who does not know Marketing is to think that the entire buyer decision making process should be quantitatively measurable through touchpoints. The reality is that the buyer identifies needs in the Dark Social and makes buying decisions in the Dark Funnel, and that is not attributable. In addition, the buyer is not waiting at home for you to sell him something: he has his own timing, which neither Marketing nor Sales can accelerate. 3. Marketing is considered as a “support team” for sales It is common to find companies where Sales generates leads and converts them to customers. In those cases, Marketing engages in the production of company presentations, post-sales documents or email design. 4. Sales doesn’t give visibility to Marketing about results. If Marketing cannot access the CRM and calculate conversion %, average contract size, conversion time or number of Sales qualified opportunities, for example, it is impossible to do Marketing that impacts billing. => On 2024, 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐁2𝐁 must generate an impact on invoicing growth. For that, a number of rules must be followed: - The CEO must understand that a lead takes time to convert but is generated fast, but an opportunity takes time to convert and converts fast, which is more profitable. - Strategies must revolve around that decision making process to focus on the buyer, not on touchpoints focused on quantitative measurement. - Marketing must have a deep understanding of how your B2B buyer makes buying decisions. - Sales must provide pipeline information so Marketing can understand which programs best impact revenue.

It’s not what you achieve, but the person you become in the process. No es lo que logras, pero si la persona en la que te conviertes en el proceso. #marketing #ventas

Network Marketing Multinivel MLM, modelo de negocio, El modelo de negocio de Network Marketing, multinivel o MLM (multilevel marketing) ha obtenido interesantes resultados para la comercializa ..

He acabado el curso «Marketing B2B: Tratamiento de leads business to business» de Jordi Marca. Échale un vistazo: https://lnkd.in/dteSPqDD #marketingb2b, #gestióndeoportunidadesdenegocio.

Just finished the learning path “Conviértete en especialista en comercio electrónico”! #searchengineoptimization #onlineadvertising #onlinemarketing #sales #digitalmarketing #searchenginemarketing

Good Morning Fams Trust we had a wonderful night's rest. let's talk about a significant concept in marketing - Customer Journey Stages These stages are so important to any brand, business or company that wants to thrive amongst its contemporaries. Did you know approximately 70% of online shoppers abandon carts? this demands a need for brand to understand 5 Customer Journey Stages. 1. Awareness stage : This is a stage where customers begin to realize how your products or services can solve their problems. As a brand it is your responsibility to enlighten and educate your audience the importance of your products. At this stage the endpoint is not for them to purchase but to come into awareness of how your products/ service can benefit them. 2. Consideration stage : This is a stage where customers begin to make comparison with other similar brands/ offerings. They've realized that they need your products but want to go for the best. that's why you need to stand out as a brand. 3. Decision stage : This stage is also called purchase stage. customer have chosen a solution and are ready to make purchase. The end point here is to make purchase. 4. Retention stage : This is where customers have made purchase and decided to stay with the company they purchased from instead of switching to another brand. They are called paying customers. 5. Loyalty stage : It is also called advocacy stage. This is where customers not only choose to stay with a company but actively promote it to family, friends and colleagues. They are called potential customers. The overall goal is to turn a prospect/ audience into an advocate or loyal customer. Are you in need of a sale funnel expert to help you nurture and manage relationship with audience/ subscribers turning them to loyal/ potential customers? Brand - customer relationship is key. Do you know any other stages? #Freelancers #Coaches #Businessowners #entrepreneurs #Realtors let's connect 🤝 If you find this helpful, like, comment and repost. Have a great day ahead.