Staying ahead of today's consumer journey on social requires brands' creative production partners to be experts in real-time content creation. In this article by Digiday, Tag Canada, Andrea Flanders, Chief Client Officer, shares how Tag content creator SMEs at the Toronto Studio are poised to deliver: “Creative production is a hot topic as brands look to seamlessly blend traditional methods with emerging technology, innovation, and demand from their customers for real-time creator content. Tag’s Toronto studio specializes in creator content for North American brands which we deliver through a combination of our in-house team and our extensive network of creators and brand ambassadors, tackling all of the above. Whether it’s lifestyle stories, how-to tips, outdoor content, or life journeys, our community of content creators are very passionate about resonating with consumers with their authentic, relatable stories, and that’s what matters most to consumers today.” #TagTalent #Digiday #contentstudios #influencermarketing
In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires. Not only does this allow them to move more quickly on creative assets and meet client needs in real-time, but it can also be more economical to use their own space and hire in-house creators than outsourcing. The type of model, content and use of creators at these studios differs, depending on the company. For example, some shops want to tout cinematic production quality, whereas others want to stay true to a lo-fi, user-generated content (UGC) feel. In this piece by Antoinette S., we speak to Julian Reis of SuperOrdinary, Keith Bendes of Linqia, Erin (Lyden) O'Connell of Gale Partners, Andrea Flanders of Tag, and Amy Luca of Monks. #influencers #influencermarketing
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