With the demand for content higher than ever before, how do brands evolve their content ecosystems to compete? From the creator economy and immersive experiences to the shift in balance between tech and creative, brands need to ensure they are innovating in the right direction. This edition of Innovation in your inbox features voices and opinions from our experts across the region, showcasing different perspectives on the many different ways that brands can innovate to compete: - Ash Smith discusses the human touch needed to tap into local culture. - Elena Fullerton on how to bring creators into your content ecosystem. - David François shares his predictions for the future of immersive experiences. - Kathy Shen investigates how to marry production data with media data. - Phil Yau gives insight into maximising the impact of AI. - Phoebe Skyring discusses how to invest in retail innovation. Read the full article here: https://lnkd.in/g9wUnSCa Thank you to our contributors Ash Smith David François Elena Fullerton Kathy Shen Phil Yau Phoebe Skyring Trent Agnew Tamara Davenport Jonny Hall #InnovationInYourInbox #TagAPAC #Innovation #ContentProdction #ChannelActivation
Tag’s Post
More Relevant Posts
-
Enter the future of marketing in 2024 with these top trends: 🔲AI-Powered Personalisation Elevate your marketing game in 2024 with cutting-edge AI algorithms that deliver personalised content tailored to each customer’s preferences, driving engagement and loyalty. 🔲Immersive AR Experiences Immersive AR Experiences: Step into the future of marketing with immersive augmented reality (AR) technology, creating interactive brand experiences that captivate audiences and blur the lines between the physical and digital worlds. 🔲Purpose-Driven Marketing Embrace sustainability and social responsibility as integral parts of your brand identity in 2024, connecting with consumers on a deeper level by championing meaningful causes and driving positive change. #MyAdminSupport #BusinessLeicestershire #TopTrends #MarketingTrends #AI #AR #Sustainability #BrandPurpose #2024Trends #DigitalMarketing #FutureOfMarketing
To view or add a comment, sign in
-
Stay Ahead with the Top Digital Marketing Trends of 2024! 🚀 Discover the latest trends transforming the digital marketing landscape this year. From AI-driven strategies to immersive experiences, our latest post dives into what’s shaping the future of marketing. Stay informed and keep your business at the forefront of innovation! #DigitalMarketing #MarketingTrends #2024Trends #Innovation #AI #MarketingStrategy #UXDesign #WebDevelopment
To view or add a comment, sign in
-
Explore the future of digital marketing! Uncover the trends shaping tomorrow's strategies and transforming how businesses engage with customers. From AI-driven insights to immersive experiences, stay ahead of the curve and elevate your marketing efforts! . . #digitalmarketing #futuretrends #marketingstrategy #ai #voicesearch #aichatbots #videomarketing #digitalmarketingagency #codeandpeddle
To view or add a comment, sign in
-
Incredible insights from Lomit Patel on the future of marketing in 2024! As businesses navigate through a rapidly evolving landscape, Patel highlights key trends such as AI integration, immersive technologies, and hyper-personalization that will drive growth and enhance brand value. His actionable strategies provide a roadmap for staying competitive and meeting consumers' evolving expectations. A must-read for marketing professionals looking to stay ahead of the curve! #emergingtrendsclass #MarketingTrends #emergingtrends #advertisingtrend #sheridancollege #emergingadvertising #BusinessGrowth #BrandValue #2024Marketing
To view or add a comment, sign in
-
"Where will our industry be in the next 3-5 years?" As technology and consumer behaviors evolve, the future of Creative Strategy will be driven by: innovation, data, and personalization. Key trends I see will include: Data-Driven Creativity: Using big data and analytics to create hyper-targeted, relevant content. Personalization at Scale: Leveraging AI and machine learning to deliver tailored experiences to consumers. Interactive and Immersive Experiences: Integrating AR, VR, and interactive content to engage audiences. Sustainability and Social Responsibility: Aligning brand values with social and environmental issues to build trust. Collaborative Creativity: Cross-functional teams working together for cohesive campaigns. Real-Time Adaptation: Being agile and responsive to real-time feedback and market changes. Human-Centric Marketing: Combining technology with a deep understanding of consumer emotions and motivations. By getting ahead and embracing these trends, brands can create impactful and effective campaigns that resonate in the new digital world. #performancecreative #growthstrategy #performancemarketing
To view or add a comment, sign in
-
Is it easy to merge branding with new edge technologies? The way to build brands is undergoing a revolution driven by technology. They use powerful tools. These tools include AI insights and immersive AR/VR experiences. They use these tools to make deeper connections with audiences. AI for Strategic Storytelling: Imagine a future where AI helps craft your brand narrative. AI can analyze customer data. It can understand preferences and predict trends. This information can inform messaging and content that resonates. AR/VR: Redefining Brand Experiences Virtual and Augmented Reality are no longer for gaming. Brands use XR to make interactive experiences. The experiences bring products and stories to life. Think virtual product try-ons or immersive brand tours! Here are some ways your brand can leverage technology: 1. Develop data-driven brand personas to personalize experiences. 2. Craft targeted messaging with AI-powered copywriting tools. 3. Use AR filters to engage users on social media. 4. Create interactive VR experiences to showcase products or services. The key to success? Authenticity! Technology should enhance your brand story, not replace it. Use these tools to amplify your brand's unique voice and values. What are your thoughts on the future of tech-driven branding? Share in the comments! #branding #technology #ai #arvr #brandbuilding #brandidentity #brandbuilding #aistrategy #aistartups
To view or add a comment, sign in
-
The digital marketing world is constantly on the move. Stay ahead of the curve with this post exploring the hottest trends in 2024! Discover how AI, immersive experiences, and the cookieless future are shaping the way we reach customers. Get ready to refine your strategy and take your digital marketing to the next level! Give your Brand the recognition it deserves!! We are here to solve your Digital Marketing Misery. . . . #LeadGeneration #BusinessGrowth #MarketingStrategies #DigitalMarketing #CreativityMatters
To view or add a comment, sign in
-
It never gets old to speak about #Industry4 until there is an #Industry5 As we turn our attention to Fall 2024 planning, it's great to hear from marketing leaders and how they are thinking about #AI, the metaverse, and #3Dbillboards. #Metaverse has the potential to transform marketing and how we engage with our audience as a brand as #LEGO. It allows brands to connect with audiences by combining imagination, innovation, and engagement, moving beyond the boundaries of a conventional #digitalplatform. The article talks about how to do this as a marketer on Immersive Technology, the Future of Brand Marketing, the impact of Immersive Technology on Marketing and why today’s Marketers need to embrace the opportunity. #TechAdvancements #marketingtechnology #martech #metaversemarketing #immersivetech https://lnkd.in/gRydhuyM
To view or add a comment, sign in
-
"One of the most significant factors in the evolution of e-commerce in recent years has been the rise of new intelligent, immersive video technologies that deliver compelling content experiences to viewers, opening the door to commercial activity." - Serhad Doken, CTO, Adeia Learn more about how multi-device video consumption and #AI are reshaping the #Ecommerce landscape: https://lnkd.in/e4RWbiWV
To view or add a comment, sign in
-
These companies are not just changing how we engage with content; they're redefining the possibilities of digital interaction. Here are some game-changers. bhapi Michael Esber, CEO, leads bhapi, a company dedicated to creating a family-friendly social media platform moderated by AI. bhapi is setting a new standard for digital environments by integrating an NFT marketplace and wallet, ensuring user engagement is safe and does not compromise data or mental health. Nikxs Technology Labs Vassilis Nikolakakos, CEO and Founder, drives Nikxs Technology Labs, a Mexican company pushing the boundaries of immersive experiences with AR, VR, and MR. Nikxs enhances brand engagement through innovative and gamified interactions, reimagining how fans connect with their favorite brands. StreamAlive Lux Narayan, Co-founder, spearheads StreamAlive, a US-based company transforming audience engagement on online platforms. StreamAlive seamlessly integrates with third-party platforms, making live sessions more interactive and insightful, and provides valuable analytics for media companies and presenters. Denkimedia Amaury Chouia, Consultant for digital transformation, plays a key role at Denkimedia, a French company innovating with interactive digital PDFs. Denkimedia transforms traditional print media into dynamic web content, enhancing online visibility and engagement for businesses through AI and web analytics. By leveraging AI, AR, VR, and advanced analytics, they're creating engaging, immersive, and meaningful experiences that resonate with users worldwide. #digitalinnovation #interactivecontent #digitalmedia #techtrends
To view or add a comment, sign in
256,285 followers