Just like a website, right, Brent, it comes down to sessions and conversion. Like how much traffic do you have and what's your conversion rate? Amazon is exactly the same. So the leverage you can pull to affect sessions is to really optimize your product page, both that whole backend SEO, making sure like every single one of those backend fields and keywords and everything else is filled out, just like you have SEO on your website, you have SEO on your product page, that will help you show up organically. And then of course, you can use ads to drive to that page. But we always look at like, you don't want to send good traffic to a bad web page. So if your conversion rate is say below 10 or 15% on Amazon, we want to focus on improving the product page.
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