Tamara Coose’s Post

Woohoo, the SMI Barometer of 2024 has landed! 📊 A report by Arteveldehogeschool that tells you all about the use, adoption & evaluation of social media and influencer marketing among Belgians between 16 and 39 years old. Check out our blog for the key insights. 🔍 [Blog in Dutch] #InfluencerMarketing #SocialMediaMarketing #SMIBarometer

The SMI Barometer of 2024 has landed! 📊 A report by Arteveldehogeschool that tells you all about the use, adoption & evaluation of social media and influencer marketing among Belgians between 16 and 39 years old. Check out our blog for the key insights. 🔍 [Blog in Dutch] #InfluencerMarketing #SocialMediaMarketing #SMIBarometer

Harnessing the power of influencer marketing and social SEO. 💡 Meet Katja Feldéus and discover her insights and approach to redefining industry standards. Read it here 👉 https://lnkd.in/dJcxrGpT #InfluencerMarketing #SocialSEO

Is the ASA keeping pace with the changing face of the creator economy?    I recently attended a webinar hosted by Scott Guthrie Director General of IMTB, and Emma Humber-Smith, Operations Manager at ASA, where we chatted about all things advertising in the influencer marketing world. It was interesting to learn how the ASA is transitioning from a reactive approach to a proactive strategy, utilising AI to monitor 'high-risk' influencers and streamline results for the compliance team.   We discussed popular examples such as Stephen Bartlett, who promoted brands like Huel and Zoe without disclosing his financial affiliations. Similarly, Grace Beverly faced scrutiny from the ASA for not declaring her connection to her brand, Tala, in her advertisements. Despite Grace claiming that she was "synonymous" with the brand and her followers would recognise this, the ASA disagreed, resulting in the removal of 6 ads.   This webinar highlighted the importance of clarity and compliance in the creator economy, with the ASA emphasising that ambassadors must declare any financial interests when advertising, in line with the CAP code, to ensure consumers are not misled. As always keeping up to date with ASA guidelines is imperative when building honestly influencer/consumer relationships.

#MOCASNACK Beauty, food, and beverage brands in Indonesia are among the brands that leverage influencer marketing the most. These brands have seen the positive impact of this type of marketing across all social media platforms. Specifically, food and drink brands tend to focus their influencer marketing efforts on Instagram. Around 26% of Indonesian brands run influencer campaigns once a month. Audience reactions to influencer marketing content have been favorable, with approximately 68% of Indonesian consumers having purchased an item or product endorsed by an influencer, as stated by Statista. #InfluencerMarketing #IndonesianConsumer #SocialMedia

"The most powerful element in advertising is the truth" - Bill Bernbach There’s so much more to advertisementising than being entertaining. They are powerful tools that create real impact and trigger real conversation. The digital-first world of the day has empowered consumers' voices even more through social media. This Hungarian campaign by Johnnie Walker x DORKO is an excellent example. Kudos to the agency Publicis Groupe Hungary for an impactful campaign that delivered an engagement rate of 36.1%, making it the top-performing Johnnie Walker campaign in Hungary. Campaigns with hard-hitting messaging, can create impact and get consumers involved in a real conversation by leveraging influencer marketing and social media in today's digital age. #marketing #advertiisng #strategy #digital #influencermarketing #socialmedia

📣 Exciting news! The TAKUMI team will be flying to Cannes to talk all things influencer marketing! We cannot wait to see Cannes Lions Festival of Creativity and hear about what's next for the creator economy. 📱 Stay tuned for more exciting Cannes Lions x TAKUMI updates... 👀 #TeamTakumi #influencermarketing #creatoreconomy #CannesLions2024

#InfluenceWithKOLPlanet In Indonesia, social commerce could surge to an impressive $125 billion by 2027. Platforms like TikTok Shop and Instagram have transformed beyond their original social media roles, now empowering influencers to become significant players in the sales landscape as per Cube. The influence of these individuals extends beyond physical goods, with categories like online travel and subscription services also benefiting from influencer marketing. There are almost 12 million creators in the region producing a large amount of content monthly, the highest in Southeast Asia. Over the past three years, the region witnessed a shift from mega to micro and nano creators, with nano influencers gaining traction and their share increasing from 5% in 2021 to 11% in 2024. #CreatorEconomy #InfluencerMarketing #NanoInfluencer #ConsumerBehavior #IndonesiaMarket

The Pulse Influencer Awards celebrate Kenya’s top digital creators. Among the standout influencers are Crazy Kennar and Murugi Munyi, whose creativity and influence have made them icons in the digital space. This article explores their journeys and the achievements that earned them top accolades. Read the full article here: https://bit.ly/3TBXhhJ #PulseInfluencerAwards #PulseInfluencerAwards2024KE #PulseInfluencerAwards2024

While females dominate Instagram's user base overall, there's an intriguing twist among the 45-54 age group 🤔 Here, 68% are male users, suggesting a unique trend. Are older males more captivated by visual content, or drawn to the diverse range of female creators? Whatever the reason, it's a smaller segment of the Instagram community, but one that brands targeting males in this age range should definitely keep an eye on! More insights are in our Influencer Marketing Report. Download it for free 👇 https://lnkd.in/eq2tBdNY