Tan Yet Mee’s Post

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Founder - ecoMinim ecofriendly detergent which prevents and protects skin sensitivity. Enabling sustainability practice at home by changing the way we clean.ODM manufacturer

So concentrated, so what? So, better lah! Apparently Malaysian consumers don't really care if a product is concentrated or not. All they want is convenience and easy to use. This was told to me by a fellow sustainable product owner. We just launched, OMG! So, why, ecoMINIM, you guys sell concentrated version ah? They asked ..err.. We researched for more than eight years and created our products concentrated because we learnt that it is one of the main ways to be sustainable. 1) Concentrated meant, that you need to use less for more wash because you can dilute 5X. 2) It also meant smaller packing, which allows for less carbon footprint during delivery. So, with that mandate in mind, we set forth to convince people that we are doing our best for the environment by being concentrated. Our products have been tested to give the same good efficacy after it has been diluted. For instance, we were told, the natural habit of using non plant-based dishwash liquid, just "pump terus" (straight away) and wash, easy and product price lower but, but, usually, need a lot of pumps to get similar results to wash off grease on dishes for instance. Alamak, if "pump terus" like that for ecoMiNIM Concentrated dishwash, habis liao, sure finish fast fast, sure they complain we are expensive. But, if they care to dilute and use, actually they will find that they can get a lot of wash, we counted 500ml can wash 2000 pieces. And further more savings, there is no need to go spa, because using our dishwash, so gentle for hands and sensitive skin already like going to handspa! So, are you the "pump terus type" or the "pump out and dilute type" ? By the way, am I succeeding at imitating Choo Ann NGOH's veli veli cool way of writing, if u are not a fan yet...check him out! Ellyn Tham #ecominim #plantbased #concentrated #sustainable

Choo Ann NGOH

🏆I help accounting and audit firms get paid in 30 days instead of 365 🚀 Digitalizing professional services firms 🔥 Online Payments 💲 Fintech 💳 Startup💡 CEO 📢 Ask me how we sold 450% more in 50% of the time ⚡

10mo

Tengkiu tengkiu Tan Yet Mee 🙏 Malaysians mah, Manglish jer lah 🙉🙊🙈 But but but I oso kopi (copy) Eric Siew onli leh He betul betul betul has a black belt in Manglish one lor

Joseph Lagilagi

Experienced Administrative Assistant.

10mo

Interesting and well done, Tan 👋😊

Ellyn Tham

Human touch the best approach 😃

10mo

Tan Yet Mee confirm lah.. pump first then dilute better... wash faster, dishes shinning, hand smooth like babies's skin, mother earth safe... all feeling syok. echoing Choo Ann NGOH action first, think later

Kelly Tan

Real Estate Agent in Kuala Lumpur

10mo

I like to dilute it myself but sometimes if it’s very oily then I like it more concentrated So I guess concentrated packaging is better Or I’ve already used to the concentrated ones Choo Ann NGOH by the way, I really sees you everywhere here

Yeo Chee Min

I help building cities, shaping lives | Project Management | Workplace Trainer | Sustainability l ICP-ATF | ICP-ACC | CSM®

10mo

Agreed Tan Yet Mee. Do not just look at the product's pricing alone as it doesn't tell the whole story.

Soetrisno (Sui) Wongso

20 years Retail management experience

10mo

Well Done Champ 🏆 👌 👏 and Fantastic 👌 👏 👍 💪 🙌 😀

Claudia C Binder .

Working with me gets you to feel profound shifts in mindset, behaviour & energy, leading you to stress less, achieve more and feel happier. Well-being sets off a ripple effect that enhances success at work and in life.

10mo

Hahahaha I was wondering who wrote this😂 I dilute my white wine with soda and that gets me a long way so this must work with #ecoMINIM too right 😜 Your product is simply the best. the hand wash is my favorite, or the sensitive laundry, or the dishwash 🤔 Ayoh - all of them are!!

Gina Phan

| Trainer & Consultant | ICPT (IPMA,UK) | 𝐇𝐑𝐃 𝐂𝐨𝐫𝐩 𝐀𝐜𝐜𝐫𝐞𝐝𝐢𝐭𝐞𝐝 | Cert Brian Tracy Trainer | BSc (York University) | Cert REACH Adv Practitioner | Maxwell Leadership Certified Team | Certified DISC |

10mo

I keep an old pump bottle and dilute the concentrate in there. Then, pump terus to satisfy the restbof the family.

Crystal Lim

Corporate Storyteller & Ambassador | B2B Influencer | Humanising Content | B2B content creator (writing & video) | Brand Storyteller | Corporate & Partnership Marketing | Top 20 LinkedIn Creator in Malaysia!

10mo

Exactly like our skincare too Tan Yet Mee concentrated means use a little will do. So the price may seem more expensive but if really calculate, can save more 🤭

Katherine Chang

Licensed Financial Advisor | Chartered Accountant | ACCA Fellow | Ex-CFO & Board Member of PLCs | Ex-Investment Banker

10mo

I have to admit I was from the 'pump terus' side but now that I consider the environmental impact, have been converted to the 'pump and diute' camp Tan Yet Mee

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