T&Pm’s Post

📈 META MADTECH: A Snapshot of Success As we close the first half of May 2024, we're excited to share a glimpse of our campaign performance: - Ad Spend: 2.665M - Revenue: 3.72M - Conversions: 2.26K - ROAS (Return on Ad Spend): 5.59 These numbers are a testament to the precision and effectiveness of our strategies. From May 1st to May 20th, we've not only maximized ROI but also driven substantial conversions, thanks to our innovative campaigns and relentless focus on optimization. Stay tuned as we unveil new campaigns that push the boundaries of digital marketing. With META MADTECH, the future of advertising is not just bright; it's brilliant. #MetaMadTech #MarketingExcellence #DigitalROI #InnovationInAdvertising

🚀 Successful Meta ad campaign managed by me! 🚀 I'm excited to share the outstanding results of a Meta ad campaign I recently managed! 🎉 Here are some key highlights from the campaign: 📈 Messaging Conversations Started: 153  - An incredible 15.2K% increase compared to the previous 4 days! 💸 Cost Per Messaging Conversation Started: ₹9.69 💰 Total Amount Spent: ₹1,481.83  - This represents a 778% increase in spending, resulting in significant engagement! The performance chart shows a promising trend, with a peak on April 20th, leading to 153 conversations initiated. These results demonstrate the effectiveness of our targeted ad strategies and the potential of leveraging Meta's platform for meaningful customer engagement. I'm proud of the results and grateful for the opportunity to run such a successful campaign. #MetaAds #DigitalMarketing #AdCampaign #MarketingSuccess #CustomerEngagement

Some interesting analytics from my Instagram “Hobby”. While these look impressive, and am thankful for it. Meta itself has provided $0.00 in ad revenue because it’s not supported in Australia. Gives some insights as to why you’ll hear many creatives mention “merch” and “unboxing x product” because it’s one of few ways to generate income. I’m just doing it for fun though and have made some great connections and friends which I value far more than any ad revenue can offer😂 #Meta #DigitalMarketing #Analytics

What does it mean to be a Meta Verified Agency? At Dexo Media, it’s not just about running ads; it’s about delivering performance that speaks volumes. Being a Meta Verified Agency isn’t just a badge—it’s a testament to the trust, transparency, and track record we’ve built. It means: 1️⃣ Access to premium Meta tools for scaling campaigns. 2️⃣ Direct support from Meta experts helping us solve problems before they even arise. 3️⃣ Faster campaign approvals and insights to maximize every dollar spent. This verification reflects the heart of what Dexo Media stands for: 1️⃣ Pushing boundaries. 2️⃣ Delivering results that matter. 3️⃣ Partnering with brands to write their growth stories. So, when you work with Dexo, you're not just working with a team; you’re working with certified experts backed by Meta itself. P.S. What’s the one thing you wish your agency could do better with Meta ads? #MetaVerified #PerformanceMarketing #TeamDexo #MetaExperts #MetaCertified #CampaignSuccess #AdStrategy #ClientGrowth

One of the biggest changes to Meta in 2023/4 is how it optimizes ad creative. It's no longer about finding the 1-2 best winners. It's about providing a variety of creative that speaks to multiple customer segments. Because now... The only way to target your ideal audience is through creative variation. Naturally, some of your best performing assets may get a low amount of impressions. This just means that creative theme is very popular with a smaller segment of your audience. And Meta will serve it to more people like that when appropriate. I knew the full color image would do better in terms of volume... But the B/W polaroid style is resonating with a key part of my demo, making it a great piece in my creative mix. STOP turning off ads just because they have low impressions. Those high-performing, low impression assets are what make it easier to scale when you start adding more budget. --- P.S. Notice how much engagement the B/W Polaroid style got despite a low number of impressions? #metaads #facebookads #creativestrategy

🚀 𝗠𝗲𝘁𝗮 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝘀 𝗶𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵! For the fourth straight quarter, Meta has outpaced Pinterest and Snap in digital ad revenue growth, according to its Q2 2024 earnings. While Pinterest and Snap are closing the gap, Meta’s platforms continue to thrive, with user numbers up 7%, and both impressions and price per ad increasing by 10%. With US ad revenue 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘦𝘥 𝘵𝘰 𝘨𝘳𝘰𝘸 13.8% 𝘵𝘰 $64.63 𝘣𝘪𝘭𝘭𝘪𝘰𝘯 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳, it’s clear that Meta remains a powerhouse in the digital ad landscape. Are you leveraging Meta for your ad strategy? #DigitalMarketing #MetaAds #AdRevenue #MarketingTrends #AdStrategy

META ADS UPDATE 2024, Regarding CAMPAIGN OBJECTIVES: Meta has simplified campaign objectives in Meta Ads Manager, making them more specific. Some old objectives now fall under new ones. For example, to increase awareness with a video, choose the awareness objective; for more views, choose engagement. The original 11 objectives have been renamed for simplicity. 11 OG OBJECTIVES WERE: → Brand awareness 👁️ → Reach 📣 → Traffic 🚗 → Engagement 💬 → App installs 📱 → Video views 📹 → Lead generation 📊 → Messages ✉️ → Conversions 🔄 → Catalog sales 🛍️ → Store traffic 🛒 Honestly, they are the real potential and power of what meta ads can do. SIMPLIFIED MAIN ADS OBJECTIVE NAMES: → Awareness → Traffic → Engagement → App promotion → Leads → Sales All these 11 Og objectives will fall under these 6, See the chart recommended by Meta to know more. #metaads #metaupudate #meta2024 #digitalmarkeitng #meta

Meta has updated its ad setup process to automatically detect and incorporate existing offers from your website, enhancing ad performance by displaying relevant discounts and promo codes. This new feature leverages automated detection to optimize ad engagement based on viewer response history. #news #socialmedia #meta

🚀 𝗠𝗲𝘁𝗮 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝘀 𝗶𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵! For the fourth straight quarter, Meta has outpaced Pinterest and Snap in digital ad revenue growth, according to its Q2 2024 earnings. While Pinterest and Snap are closing the gap, Meta’s platforms continue to thrive, with user numbers up 7%, and both impressions and price per ad increasing by 10%. With US ad revenue 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘦𝘥 𝘵𝘰 𝘨𝘳𝘰𝘸 13.8% 𝘵𝘰 $64.63 𝘣𝘪𝘭𝘭𝘪𝘰𝘯 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳, it’s clear that Meta remains a powerhouse in the digital ad landscape. Are you leveraging Meta for your ad strategy? #DigitalMarketing #MetaAds #AdRevenue #MarketingTrends #AdStrategy

What's up with Meta rolling out new features/changes every alternative day. I mean we all know for a fact that change is good but hahah when it come to Meta the repercussions for us media buyers end up being way too catastrophic since the algorithm gets turned upside down and it takes ages for it to stabilise again 😫 The changes that I have seen for now are : 1. The option to add Reengagement audiences in ad account settings for A+SC 2. The changing of size recommendations for different aspect ratios and Meta now so graciously accepting one placement on all aspect ratios 3. This recent change in the ad spend update What other changes have you seen and how have they had an impact on your marketing efforts? #facebookads #fbads #facebookmarketing