Tanja McDermott, CCSM’s Post

Taylor Swift vs. UEFA, who generates more #business #growth for the #hospitality industry? I wish I had the answer... do you have facts to share? please do 🏆 In the meantime... let me share that the UEFA Euro Championship is heating up and fans are flocking to Germany to witness their country compete, and with the final fast approaching, hotel occupancy in Berlin is 22% higher than last year on the night of the big game. Sport and music events continue to drive demand across the world, so it’s important for hoteliers to stay on top of local events and leverage forward-looking data to inform their strategies. 👉 Access more global market insights here: https://gag.gl/o35Oul

We already know the winners of Euro 2024... It's the local hotel industry! Check out this article from Forbes that quotes Dida's booking trends as an indicator of the economic impact of Euro 2024.💰 Based on Dida's booking channels, hotel bookings in the German cities hosting Euro 2024 matches have surged, with Gelsenkirchen experiencing an incredible 786% year-on-year increase! 🏨📈 Additionally, the average daily rate (ADR) for hotels across Germany rose by 35% during the tournament compared to the same period last year. The booking window also extended from 17 to 28 days in advance. #Euro2024 #TravelTrends #HotelIndustry #DidaTravel #Hospitality #traveltech #forbes https://lnkd.in/gyZpPs4h

⚽ ⚽ Yes, Yes! The Spanish national football team is one of the finalists this Sunday in Berlin #eurocup. ❔ Ever wondered about the meticulous planning behind a #travelconcierge team when we receive a request to attend a major sports event like the UEFA Euro Cup? The logistics, the attention to detail—it’s all part of delivering an exceptional VIP experience. 📰 Deliver an extraordinary VIP experience that leaves our clients talking about it for years is our MOTIVATION. 🔎 HIGHLIGHTS: 💶 Craft a budget that ensures a luxurious experience without compromise. 👀 Score the Best Seats ✌ Secure premium VIP tickets early for the ultimate view. 💎 Reserve an exclusive hospitality suite or private area, ensuring top-tier amenities and privacy. 🛩 Smooth Travel and Luxurious Stays 🥇 Arrange first-class travel, seamless transfers, and luxury accommodations close to the stadium. 🌐 Coordinate a hassle-free schedule, ensuring everything runs like clockwork. 🛎 Elite Services and Exclusive Perks 🥂 Offer gourmet catering, including customized menus for all dietary needs. 🤩 Arrange unique entertainment like meet-and-greets with football legends or live performances. 📺 Equip the venue with state-of-the-art audiovisuals for presentations or live streaming (in case the stadium are not offering those kind of services) 📌 Engage and Delight our Guests 🔛 Personalize the experience with branded gifts and exclusive memorabilia. 🔝 Provide insider access, such as behind-the-scenes tours and VIP-only areas. 💁♀️ Ensure dedicated hosts are on hand to cater to every need and resolve any issues. 📢 Flawless Communication and Coordination 👥 Coordinate seamlessly with all service providers for a flawless event experience. ⏰ Security and Peace of Mind 🚦 Implement top-notch security to guarantee the safety of our guests. 📞 Have backup plans ready for any unexpected hiccups. 🚫 Comply with all local regulations and stadium policies to ensure a smooth event. ▶ Memorable Follow-Up ✅ Gather feedback to measure the success of the event. ❇ Send personalized thank-you notes to strengthen client relationships. 💯 Review the event's outcomes and plan for even greater future experiences. Fancy a trip? Call us, Berlin is waiting forU Alberta La Grup | lifestyle experiences #luxurytravel #sports #trustedpartner

The Euro 2024 has kicked off, and with it, we already have initial data indicating its significant impact on Munich's hotel demand. Here are some key insights: 🏨 Increase in Hotel Bookings: 62% rise in luxury hotel bookings for the opening ceremony. 💸 Rate Hikes: Average daily rates up 120%, from $186 to $410 during June 12-14, 2024. 👤 Traveler Profile: Solo travelers account for 84% of domestic and 63% of international bookings. 📆 Length of Stay: Average stay duration up 50%, now at 3.3 days. Average trip length is 16.7 days. For more detailed reports, or to stay updated on other events, subscribe to our page powered by RateGain World Holiday Report 📈 https://lnkd.in/dE3uV63z #Euro2024 #Munich #HotelDemand #TravelTrends

Now that the European Championships are over, we can reflect on its impact on the hospitality industry in the host cities. 👀 Here are some interesting stats that were uncovered: 📈The latest Mastercard SpendingPulse report shows that football fans from Europe and around the world have boosted the catering industry: In Dortmund, sales have shot up by an impressive 283% compared to last year. Cologne is second with 144.2 % and Stuttgart follows with 102.2 %. 🏨 Cologne's Hotel Industry (June 2024 year-over-year % change): Occupancy: 81.2% (+7.9%), reaching a monthly high of 95.5% on June 4th. ADR: EUR174.18 (+35.5%) RevPAR: EUR141.47 (+46.2%) With heightened tourism traffic, it's crucial for hotels to be innovative and capitalize on these events. Our customer Brenner Hotel added a QR code to in-room tablets, allowing guests to participate in betting during the games. A brilliant idea as it enhances the guest experience, and sets the hotel apart from competitors by offering a unique and interactive element💡

***AUGUST 2024 REVPAR RESULTS*** A typically strong leisure month, August 2024 saw even higher demand across Europe thanks to major cultural and sports events, including the Paris Olympic Games, Adele’s concert series in Munich, and (initially planned) Taylor Swift’s Vienna shows. Despite the last-minute cancellation of Swift's Vienna performances, the month recorded standout demand increases. According to #STR’s latest data for August 2024, here are some insights on city performances: 🔹 #1 Munich – Leading with a RevPAR of €122, a remarkable 69.9% YoY increase 🔹 #2 Paris – RevPAR reached €313, with a 62.2% growth driven exclusively by ADR 🔹 #3 Vienna – Achieved a 27.1% YoY RevPAR increase, primarily through ADR growth 🔹 Prague – Recorded the highest occupancy rate at 80.9% but saw only minimal gains in ADR and RevPAR 🔹 Budapest – Faced challenges, showing a 19% decline in RevPAR YoY August 2024 will be remembered as a dynamic month, with major events shaping strong performance across many key markets! #HospitalityIndustry #RevenueManagement #TravelData #Prague #fourseasons #revenuebakers

When it comes to the success of your event, few things are more important than promotion. 📢 But, if you follow these 7 tips you'll be sure to get the word out. 🗣️ Learn more: https://bit.ly/3ZFsiVU #eventpromotion #eventpromo #eventtips #eventproduction #ticketplatform #eventtickets #tickets #fareharbor #ticketleap #eventbrite #ticketspice

Market Share of Companies in Event Ticketing: USA: TicketMaster: 80% India: BookMyShow: 90% Probably the only industry with 0 competition if you are the leader. #EventTicketing #MarketLeaders #Competition"

Thanks Anna Look for such a nice article. Thanks for your close and detailed look at the reality of the Basque Country. How important it is to be open to understand each place and to value it. As you said, let's make it better !! The txakoli is waiting for you Anna 😉 🍷 #authenticity #localstories

If you're visiting Paris this summer there are some important changes to be aware of in the public transport system - from price hikes to station closures and the special Olympic travel pass, here's how it will work.