Tara Wiedenman’s Post

Netflix has announced a new future which could completely change the way we discuss our favorite shows. With the new moments feature, fans will be able to easily share their favorite scenes from film and television offerings on Netflix. The feature integrates with mobile devices to allow viewers to share moments with their friends or to social media with a few quick button presses. As Netflix continues to try to stay ahead of other streamers by improving this platform, this is an interesting move. Streamers and content owners have long sought to prevent screen recording and screenshots on their platforms, and this new feature is a major swing in the opposite direction. Despite that, one can easily see why Netflix added the feature. With social media being a major tool for drawing attention to their content, this feature could create a surge of user-generated free promotion for their titles. As other streamers look to close the gap between their platforms and Netflix in terms of subscribers and viewership, it'd come as little surprise if they attempted to mimic this move. This also serves as a way to combat the ease of sharing on internet platforms like YouTube, which continue to compete with streamers for viewership from younger audiences. I'll be interested to see what Netflix show will be next to have its viral moment on social media, with sharing clips now made easier than ever. Colin Connolly Esquire Group Inc.

🌟 Ready to Maximize Your Netflix Experience? 🌟 Don't pay too much for Netflix! 💸 Finding the right balance between price and features can be tricky. Here’s a quick breakdown of the Standard with Ads, Standard, and Premium plans to help you make the best choice! 1️⃣ **Standard with Ads**: A budget-friendly option that allows you to enjoy most of Netflix's content with a few interruptions. Perfect for casual viewers! 2️⃣ **Standard**: The sweet spot for most users. Enjoy ad-free streaming and the ability to watch on two devices simultaneously. Ideal for families! 3️⃣ **Premium**: For the ultimate binge-watcher! Stream in 4K on up to four devices. If you love high-quality content and have a big family, this is for you! 💡 Pro Tip: Evaluate your viewing habits. Are you a casual viewer or a binge-watcher? This will help you choose the right plan without overspending! What’s your Netflix plan? Thumbs up for Premium, thumbs down for Standard! 👍👎 #Netflix #Streaming #Entertainment #BingeWatching #SmartChoices #ValueForMoney #FamilyFun #MovieNight #PlanSmart #NetflixPlans #StreamingServices #ContentIsKing

Netflix just launched something that could evolve into a must-have feature for streamers: "Moments" is a simple feature that allows a user to set a bookmark inside a show. This allows you to easily find your favourite scenes again later. Crucially, the Moment can also be shared as a url with other people. If they are also Netflix subscribers, they can go straight to the bookmarked scene in their own Netflix service. I imagine this feature will be popular on social media as fans share and celebrate iconic scenes. And it's only a few more iterations from being a powerful referral engine for new users. What if the bookmark created a 20-second clip that could be sent to anyone, Netflix subscriber or not? If the tech and content rights could be sorted out, a new peer-to-peer acquisition channel could be developed in this way. I really like this feature - anything that can make the sign-up journey more organic is a good thing. What do you clever people out there think? Kudos to Henrik Karlberg for the article.

Netflix recently rolled out a major redesign for its app, marking the first significant update in a decade. Here are the key changes: Dynamic Homepage: The new design replaces static tiles with expanding boxes. When you land on a title, the box extends, providing more information about the show or movie Streamlined Menu: Instead of the previous sidebar menu, it now features a simplified menu at the top of the screen. It includes options like search, home, shows, movies, and “My Netflix” for easy access to watched or saved content1. Netflix aims to enhance viewer experience in order to increase engagement, whicb has proven to counter churn. Thede changes are currently being tested with a select group of users, but Netflix plans to roll them out more broadly soon.

Why do Netflix not have a comments section? 🤔 This may sound like a silly question, but let's go with it! Most platforms out there are pushing more and more outrageous content your way, in an effort to get a reaction. Asking you to engage, comment, like, and share their stuff, so they gain as much market share as possible. Unfortunately, this ends up amplifying loud voices, and pushing nuanced points to the side, effectively turning most online conversations into dumpster fires. 👉 Streaming platforms like Netflix on the other hand, allow limited input from their users. Apart from the rating system, there's very little feedback you can send them. And that's by design, because Netflix's focus is exclusively on the viewing experience. Even if the conversations around the content would create some buzz, it would take away from that experience. And that's refreshing to see, that big players like Netflix stay true to their core, and refuse to engage in this race to the bottom for human attention. And because of this, there's a good chance they'll be around for a while. Could they actually do it? Sure, but should they? Not really. 🙅♂️ Comment below: If Netflix had a comment section, what would you write in there? Wrong answers only! 😅 #userexperience #netflix #customerexperience #app #appdesign #brand

If Netflix dropped a masterclass in Loglines, this would be it. Netflix, the master of green-lighting and ghosting thousands of Loglines a day, seems to have a pretty solid one for themselves. Netflix is flexing hard with a perfect elevator pitch in their own description: Netflix is one of the world's leading entertainment services, with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. They tell you who they are: one of the biggest entertainment players on the planet. They break down what they offer: TV, films, and games — in 190 countries, no less! They nail the variety: genres, languages, a buffet for your eyeballs and ears. How accessible are they?: "Anytime, anywhere, on any device." You name it, Netflix is on it. And the cherry on top? You can change your plans anytime— because who doesn’t love flexibility? Whether you’re here for the binge or ready to slow your roll, Netflix makes sure you’re the boss of your subscription. It’s the kind of clarity, confidence, and creativity that we all need when pitching our own stories or projects. No other OTT platform could have summed themselves up better — it’s snappy, smooth, and undeniably Netflix.

There was some really interesting news from Netflix this week. Just as the platform shutters its AAA gaming studio, it's launching a new feature focused on people talking and sharing. Moments, which is now available on iOS, lets users quickly save and share favorite scenes from any series or movie, and I think that's huge for social media. Before this, you (and me) likely found yourself fumbling to describe the epic plot twist or funny exchange. Now, with moments, that exact clip can be shared across social media, and followers can click on the shared post and go straight to that scene. I can't understate how huge this is, especially considering content piracy and IP laws. While working for Netflix as a vendor, I've learned that they have a unique and refreshing view on publicity, and this move feels like a home run. Netflix added 5.1 million subscribers in Q3 2024, for a total of 282 million. However, the growth is showing signs of plateauing, as 8 million users were added in the previous quarter. My interpretation is that Moments is Netflix's play to boost engagement and bring in new viewers in a very competitive and challenging streaming market. I love it!

Netflix Had a Password-Sharing Problem. Greg Peters Fixed It however should investors truly expect the long term gains in subscriber count? Are there markets left for them to take on? The answer is yes, however how successful will Netflix be in converting them to longterm subscribers is questionable. Many of those markets are in the emerging economies, which have relatively relaxed legislations around the intellectual property. Can Netflix become a next TV provider for those emerging economies? Very uncertain. Therefore, what are the future gains that investors are hoping for? what assumptions are behind the new price targets? These 2 questions needs to be answer with a very careful delegation as the Netflix matures with its subscriber count in the Western countries. https://lnkd.in/dHD48htx

I'm dealing with subscriptions in emerging economies, and it's challenging. No matter how secure you make your subscriptions, there are countless ways to exploit free trials and share accounts. However, one approach is to integrate with established buying ecosystems created by larger local companies in the region. Instead of trying to sell something new, you can upsell your service as an addition to existing ones.

Netflix continues to lay the smackdown on its competition. It just added more subscribers than many analysts, myself included, expected. This signals that password sharing was even more common than previously thought. But as Netflix becomes more entrenched as an entertainment industry juggernaut, it will seek to avoid adopting the complacency of the companies it has displaced. The move to no longer report quarterly subscribers shows that Netflix has more leeway to set their own rules as a market leader. Netflix is emphasizing what benefits them. When it had no profit, it wanted people to focus on subscribers. When subscriber growth slowed, it wanted people to focus on revenue. The password sharing boosts have been substantial, but they will eventually recede, and by that time it will be very difficult to continue to add as many subscribers as they have added in the last few quarters. By no longer reporting quarterly subscriber, Netflix is quitting while they are ahead.