Tarek El Deeb’s Post

I’m not really watching the Olympics every day. But I am catching the highlights on my social feeds. And, not to be THAT guy but here’s what the Olympics taught me about brand marketing. There’s a crucial element you need to identify in marketing. The “thing.” You’ve got pommel horse guy with the glasses. The Turkish shooter with the cool posture. Symone with her confidence and self assurance… They’ve all got their thing. The thing that sets them apart. And we (the audience) catch onto it immediately. And we make them go viral. Brands need to find their thing. Good brand marketing isolates the thing and shines a light on it. But great brand marketing lets audiences shine a light on the thing. How would you define the “thing”?

We all know Red Bull, Right? Red Bull is a powerhouse in the world of brand marketing. Their company-based brand marketing strategy is one of the most complete but requires a large budget. Running F1 teams and sponsoring extreme sports athletes isn’t cheap but can lead to virality. What Has Red Bull Done? Red Bull has always known its target market and has found a way to communicate with it. Their initial brand marketing involved finding where their target market would hang out and hand out free products, increasing brand awareness and word-of-mouth exposure. Now, with a much larger budget, they still perform the same marketing style. They know where their target market will be online or what sports they enjoy and position themselves there. Be it an F1 race or an 18-year-old university student looking at skydiving content on YouTube. What Can We Learn From Red Bull? Understanding your target market will help you position your brand correctly. Their brand is so well known that most associate its name with their favorite sport before a canned energy drink.

Brand Marketing

Brand Marketing

Brand Marketing

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BRAND MARKETING

Brand Marketing The goal for this is to build the brand's value, long-term awareness, and loyalty. It focuses on telling the brand's story to the target audience, creating emotional connections, and positioning the brand in the minds of consumers. Take a look at this image for example, Nike's “Just Do It" ads - they’re not selling you anything in those ads, they just position their brand. The key thing here to understand is that brand marketing is harder to measure, brand marketing is when you put a billboard with a slogan, it’s when you create a commercial that talks about your brand's values and not the product. Brand marketing ads are something you don’t track. Stay tuned for direct marketing.

Brand Marketing The goal for this is to build the brand's value, long-term awareness, and loyalty. It focuses on telling the brand's story to the target audience, creating emotional connections, and positioning the brand in the minds of consumers. Take a look at this image for example, Nike's “Just Do It" ads - they’re not selling you anything in those ads, they just position their brand. The key thing here to understand is that brand marketing is harder to measure, brand marketing is when you put a billboard with a slogan, it’s when you create a commercial that talks about your brand's values and not the product. Brand marketing ads are something you don’t track. Stay tuned for direct marketing.