Modern consumers seek advanced technologies for smoother auto purchases. #OEMs pursue: ✅ Integrated digital ecosystems ✅ Streamlined #productdiscovery ✅ Transparent buying experiences ✅ Value-added services to cut #TCO Embitel specializes in automotive e-commerce solutions tailored to these needs, enabling OEMs to craft enriching journeys. Experience-Driven Commerce is key for growth. Explore below! #Automotive #Ecommercesolutions #Connectivity

NADA Outlines Guidelines for Auto Retail Evolution in the Digital Age The auto industry is shifting towards electric vehicles, digital retail, and over-the-air updates. NADA has outlined guidelines for auto dealers to work with brands in this new landscape. Key points include: Electric vehicle sales are expected to rise significantly in the coming years. Digital retail is becoming increasingly important, with many consumers preferring online shopping experiences. Over-the-air updates will become more common, allowing for easier software updates and improved vehicle performance. Stay ahead of the curve and adapt to the changing auto retail landscape. Learn more about NADA's guidelines and how they can benefit your business. Website: www.purplecowservices.com Email ID: info@purplecowservices.com Mobile: +1 (914) 977 5459 #MUB #PCIS #PurpleCowServices #PurpleCow #AutoRetail #DigitalAge #ElectricVehicles #DigitalRetail #OverTheAirUpdates #NADA #Guidelines #ECommerce #AutoIndustry #Innovation #Adaptation #BusinessGrowth

NADA Outlines Guidelines for Auto Retail Evolution in the Digital Age The auto industry is shifting towards electric vehicles, digital retail, and over-the-air updates. NADA has outlined guidelines for auto dealers to work with brands in this new landscape. Key points include: Electric vehicle sales are expected to rise significantly in the coming years. Digital retail is becoming increasingly important, with many consumers preferring online shopping experiences. Over-the-air updates will become more common, allowing for easier software updates and improved vehicle performance. Stay ahead of the curve and adapt to the changing auto retail landscape. Learn more about NADA's guidelines and how they can benefit your business. Website: www.purplecowservices.com Email ID: info@purplecowservices.com Mobile: +1 (914) 977 5459 #MUB #PCIS #PurpleCowServices #PurpleCow #AutoRetail #DigitalAge #ElectricVehicles #DigitalRetail #OverTheAirUpdates #NADA #Guidelines #ECommerce #AutoIndustry #Innovation #Adaptation #BusinessGrowth

The #automotiveindustry is witnessing a significant shift as digital sales channels redefine the car-buying experience. In parts of North America and Europe, automobile manufacturers are leveraging #digitaltechnologies to enable customers to skip the traditional in-person visit to the dealership and opt for online purchases or pickup. Seeking to enhance its online sales capabilities, an automotive manufacturer partnered with Data Bridge Market Research to gain insights and optimize its digital sales channels in the evolving automotive retail landscape. For detailed overview visit our case study, now https://lnkd.in/gdcA3e7J #DigitalCarSales #OnlineCarBuying #AutomotiveEcommerce #VirtualDealership #CarBuyingMadeEasy #DigitalAutoSales #OnlineVehiclePurchase #EcommerceAutomotive #CarShoppingOnline #DigitalRetailAutomotive

☢ 100% of the vehicles on the road are sold by new car dealers (at birth), but there are full industries built around us, that count on us loosing customers at scale (ie. Firestone, Kal Tire, Meineke). ☣ What do you pick up out of this CDK Study?

The dealership’s *most consistent* breadwinner, even as the car market shifts: Service. But even service departments are seeing shifts in the types of work orders compared to last year. According to CDK Global, demand dropped in 13 out of 16 service categories, with just one category showing a notable uptick—EV battery maintenance. (Data based on responses from 2,000 current dealership service customers) Bottom line: Dealership service revenue isn’t immune to a weakening economy, but it’s surprisingly resilient. Read the entire 2024 service shopper whitepaper from CDK Global, it’s packed with shopper insights and trend analysis from current service customers: https://lnkd.in/g-BD-QE4 (Data via CDG partner: CDK Global #cdkglobalpartner)

🚦73% of vehicles are over 3 years old (in this study).🚦 NADA says 70% of consumers leave the dealership after their Warranty Period expires. 🚥 There is a massive opportunity for dealers. Here's some thoughts... 💡 🗨 - customers care about convenience - we talk about Customer Experience, but we don't really address the root of convenience. But we hit everything else well around that idea. (ie. Shuttle, Coffee, Tv's). 💬 - 100% of the vehicles on the road are sold by new car dealers (at birth), but there are full industries built around us, that count on us losing customers at scale (ie. Firestone, Kal Tire, Meineke). Their industry is far bigger. 🗨 - We are competitive. Anytime we're higher, it's because it's a specialty that others can't perform. It's perceived we are more expensive, but really, we're not. Consumers general notice this when they are in-store, but they still deflect. More on this topic another day. 🗯 - I think we really need to dial in the things that the Aftermarket service centers get right; ➡ 1. Being convenient means; a.) longer hours (not just 8-5 M-F) b.) an oil change that isn't 1.5 hours + long c.) being a waiter doesn't mean they should wait 4 hours for a tire swap and an alignment. d.) your appointment time is the time with your Advisor, not the time you go in the shop. For you, this works and is an easy-out. For a WAITER 👩👧👦 , this a start of the deflection-point. It means shop-loading isn't correct. It will happen, but it can't be your "policy". ➡ 2. Your logo on the building doesn't help to bring droves of Off-Makes consumers into the store. Keep your dealer name, but tag along "Automotive" (ie. Jefferson Ford = Jefferson Automotive, or Jefferson Service Plus, etc.). Keep the branding style guide (ie. colors), do a simple website (few hours to roll out), a simple logo (<$200 to create), and then do marketing. Then just market both your OEM brand and your Off-Make brand. Use the same resources, and people. Marketing outside your brand will help you grow your Off-Makes. ➡ 3. Running things too lean to hit the numbers, booking that is many many days/weeks out, and schedules that can't allow for walks-ins now, means you're busy yes. But it also means your people don't have any breathing space to follow 100% of your process/selling processes, and you have no wiggle room to grow even a little bit. In fact, you're loosing customers, and sales. For those customers that are already in your Service Drive, and on the phone right now. More on that with a story of a Service Appt I had a dealership I hadn't been to before as a retail customer. Have a look at the study Car Dealership Guy posted below. What do you read out of it?

Digital transformation requires human involvement In the fast-evolving landscape of automotive retail, the imperative for digital transformation is undeniable. Consumers, armed with heightened expectations for seamless online and offline experiences, demand more than just a transactional relationship with automotive brands. The key to success lies in combining digital transformation with an Experience-First mentality, where the human element remains central to the evolution of the industry. Extract from chapter by Harvey, Chief Alliances Officer, Keyloop – in the Revolutionising automotive through technology whitepaper. Read the full article in Auto Retail Network Bulletin: https://bit.ly/4cR0AJj #ARBulletin #AutoRetail #MarketingStrategies #AutomotiveInsights #IndustryInsights #dealership #automotiveindustry #automotive #newcars #usedcars #cardealers #oldercars #IndustryNews #Marketing #UsedCarMarket

Europe In-Vehicle Payment Market was valued at USD 1.30 billion in 2023. The Europe In-Vehicle Payment Market size is estimated to grow at a CAGR of 18.9 % over the forecast period. The Europe In-Vehicle Payment Market is experiencing significant growth as the automotive industry continues to embrace digital transformation. With advancements in connected car technologies, drivers can now seamlessly make payments for fuel, tolls, parking, and even drive-thru services directly from their vehicles. This integration not only enhances convenience for consumers but also opens up new revenue streams for businesses. As the demand for frictionless payment solutions increases, the market is poised for substantial expansion, driven by innovations in secure payment processing and strategic partnerships among automotive manufacturers, payment service providers, and technology companies. Request for sample report:https://lnkd.in/d7JWxsMq #InVehiclePayment #DigitalTransformation #ConnectedCars #AutomotiveIndustry #Innovation #EuropeMarket

Complex multi-echelon supply chains, and intermittent demand for parts complicate the balance of high service levels and controlling inventory costs. Traditional supply chain planning methods can't handle “long tail” of high mix, low volume assortments.