Todd Avenarius’ Post

View profile for Todd Avenarius, graphic

Sales Management Executive | Business Development Professional | Team Building +Mentorship | Sales Process + Methodology | Private + Public Sector Clientele | Distributor Relations | Account Development + Acquisition

Direct industry experience isn’t the ‘ Be-All and End-All’ in sales. As someone who has spent decades in sales- including years as a hiring manager, I’ve seen a recurring mistake all too often made by hiring managers: over-prioritizing direct industry experience at the expense of overall professional sales expertise, business acumen and….savvy! Sales success isn’t about intimate familiarity with every detail of an industry—it’s about the ability to build relationships, solve problems, and drive results. Sales professionals with a track record of success have honed these skills across various sectors, and the principles of great selling—listening to customer needs, negotiating value, and fostering long-term partnerships—are universal. Sure, industry knowledge helps, but it can be learned. What takes years to master is how to navigate complex buying decisions, lead a team, or close deals that transform businesses. When hiring managers discount, and disregard, seasoned sales professionals because they don’t have specific industry experience, they may be overlooking a wealth of adaptable talent and doing their company and team a disservice. Let’s focus on what truly matters: the skills and experience that deliver results, regardless of the industry. What’s your take? #SalesLeadership #HiringTrends #SalesSuccess #ProblemSolving #SalesGrowth #Recruiting #UnicornsDontExist

Anne Gerrietts

Consultant | Business Development | Sales/Solutions Engineer

2mo

I absolutely agree! For that reason alone, companies need to really think about the programs they use to evaluate potential hires' resumes. How many quality candidates are being weeded out because the wrong "key words" are not found by the program?

Gregory Petersen

VP of US Sales for HeinigerUSA President/Greg Petersen Sales Group

2mo

I agree with you 100%. Plus, hiring a sales professional with experience in multiple industries brings with them a different point of view. It’s much easier to teach product knowledge than it is to teach salesmanship, especially someone who has always exceeded sales goals. It’s the competitive drive that you can’t teach.

Learning the industry is the easy part.

Jody Cline

Regional Sales Manager- Florida

2mo

Good insight!

Like
Reply
Jeff Miller

Operations Coordinator

2mo

I agree

Mike Wagner

Disruptive Startup revenue growth executive, 1st PMM @ DocuSign, 2 Exits

2mo

Agree

See more comments

To view or add a comment, sign in

Explore topics