Taylor Hohman’s Post

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Founding President at Tailor'd Wine Design

Great summary of the latest ProWein Business survey from Meininger's International with loads of useful insights to unpack. Probably the biggest takeaway is the following: "there is a clear shift in consumer preferences towards more refreshing products, including white wines, sparkling wines, and low-alcohol wines". Also of note is the boost global boost in interest for Bag in Box wines. In short (and as I have been saying for years now), contemporary, western consumers under the age of 50 want to enjoy easy-drinking, financially approachable wines and will reward producers who satisfy those demands. https://lnkd.in/eW2eiMmr

Wine Sales Are Falling. A Momentary Blip? Or a Structural Problem?

Wine Sales Are Falling. A Momentary Blip? Or a Structural Problem?

meiningers-international.com

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