Taylor Lagace’s Post

What if marketing was less about selling and more about seduction? Here’s how to master the art: Emotional Connection: 92% of consumers want stories, not ads. Craft a narrative that resonates—make them feel something. Scarcity & Exclusivity: Create FOMO (Fear of Missing Out). Limited-time offers and exclusive memberships compel people to act fast! Social Proof: Showcase testimonials and user-generated content. If everyone’s raving about your product, it builds trust and desire. Psychological Triggers: Colors, fonts, and imagery can evoke emotions. A well-placed call-to-action can be so enticing it’s hard to resist. The Power of Nostalgia: Tap into fond memories. Nostalgia marketing can increase emotional engagement by 30%—who doesn’t love a trip down memory lane? Personalization: Tailor experiences to individual preferences. 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Gamification: Add game-like elements to your marketing. Quizzes, challenges, and rewards can make interactions fun and engaging—turning customers into loyal players. Influencer Partnerships: Collaborate with micro-influencers. Their authentic connections can yield 6.7 times higher engagement than traditional ads. Turn casual observers into devoted followers. After all, marketing is just modern-day wizardry—who said we can't have a little fun with it?😉😂😂😆 #joke

1.7 seconds to stop the scroll on TikTok. Blink, and they're gone. Here's how I would 2x a ecom’s profitable ad spend in Q4. Proven hooks in 4 categories: Unknown Secret ↳ "Here's the secret no one tells you about [solving a problem]!" ↳ "I tried [popular solution], and THIS worked so much better..." ↳ "Stuff You Should Know About XXX Edition" Social Hype ↳ 'TikTok Made Me Buy It' ↳ "Have you ever wondered how [influencer] uses [product] to [achieve result]!" ↳ "This is that viral skincare brand [Show the product]." ↳ "Things In My [Wardrobe/Kitchen] That Just Make Sense" Problem-Solution ↳ "If you struggle with [pain point], this [product] is a game-changer!" ↳ "Do you know how [State The Problem]...well, you have to try this [Your Solution]." ↳ "Why I Stopped [Old Solution] And Do/Use This Instead [Your Solution]" ↳ "The [unexpected benefit] of using [product] that no one talks about!" Visual Shock ↳ Post-It notes/Writing on window/mirror ↳ Reverse loops [take your winning creative and reverse the first few seconds] ↳ Oddly Satisfying [Generally a close-up of your product] ↳ Transition [Take a random clip like someone falling and transition it into your video] Which of these hook categories works best for your brand? Share your experience below! If you found this useful, repost it and follow me for more tips on crushing D2C marketing.

I recently audited a mega-star with 80 million followers. (across Tiktok, Insta, Youtube) Surprise, surprise… Massive fame doesn't mean sales. Here’s the Reality: Fame ≠ Marketing: The star can pull in millions to listen to a single track But struggles to move more than $20k a month from merch sales. For someone with global recognition, that’s nothing. Pretty bad actually Terrible Embarrassing Viral Hits or following don’t Sell Products Dropping a hot single overnight is one thing. But marketing merch is totally different. I'd wager there are a lot of big names in that same boat. which means... There is so much opportunity This isn’t just about 1 pop star missing out. It’s an opportunity for marketers. We have the keys to unlock sales for them. The gap is wide and the potential for impact is huge. It’s proof that even the biggest names know how to win fans but not how to monetize. But WE DO. Don't know about you but we're really good at slinging apparel. Just check my feed. lol. If you have the know-how, It could be a huge partnership that's mutually profitable for both people. The Takeaway: - Don’t be impressed by the numbers. - A massive follower count doesn’t guarantee financial success. The golden ticket for marketers: Don't assume they are killing it. Good chance they aren't and you could be the golden ticket. I'm off to go dm a crap ton of artists lol.

TikTok, Reels, Shorts - Are you leveraging these for your brand? - Reach: Billions of users across platforms - Discoverability: Algorithms favor content quality over follower count - Engagement: Users spend significant time on these platforms daily - Authenticity: Casual format builds trust and relatability - Cost-Effective: Potential for organic growth without large budgets These factors make short-form videos efficient for brand awareness and initiating customer journeys. For a deeper analysis on leveraging these platforms in your marketing strategy, visit my latest blog post: https://bit.ly/4dj7eIs

The memeification of marketing - the act of turning marketing into a meme - is a trend we are seeing more and more these days, but does it work? I thought about it from my consumer pov and I do think it has it’s pros: making content more relatable and shareable to help brands to reach a bigger audience, as well as making things more memorable, showing your brand’s personality or providing some comic relief. But is that what every brand should strive for? I think ultimately it depends on what the aim of your brand is and the audience you’re trying to reach. As always, you need to be sending the right messages to the right people at the right times. For personal brands and B2C businesses, memes are often a great way to both grow and connect with your audience, but there can definitely times for B2B brands to jump on a trending meme.. Here’s some of my favourite examples of some marketing memeification. What are yours? #marketingmemes #marketingstrategy

All the winning brands that I've worked with do this. Read it in 30 seconds to know where you need to improve. 1- Adopt a multichannel approach: Be where your prospect is. Invest in social channels to build authority. 2- Put a face to your brand: No one can beat the brands whose founders have strong personal brands. Document your journey to connect on a personal level. 3- Focus on customer loyalty: Build a cult of loyal followers for your brand. You'll never run out of customers if you have it. 4- Win with authenticity: Don't go for fake UGC and social proofs. Be transparent, because consumers are smart. 5- Make TikTok your sales machine: TikTok has the most DTC consumers. Leverage the TikTok Shop to explode your brand's revenue. These strategies have generated huge results for my clients. Have these things sorted out and witness your brand’s growth. You will never want to trade the results for anything. P.S. Are you using TikTok Shop or not yet?

The creator economy, brand marketing, Gen Alpha, Apple Vision Pro, and of course AI. These are my picks for the top trends at SXSW 2024, which wrapped up recently in Austin, Texas. My latest report for EMARKETER dives into what these trends mean for brand and marketers, featuring insights shared by Roxy Young (Reddit, Inc.), Jack Conte (Patreon), Zohar Dayan (Vimeo), influencer Remi Bader, Lior Cole (ShopARI), Vishal Sharma (Amazon Web Services (AWS)), Amy Webb (Future Today Institute), Pierre-Loïc Assayag (Traackr), Mostafa ElBermawy and Sarah Baus (NoGood), Ben Harms (Archrival), Joanna Piacenza (Morning Consult), and entertainment exec Joanna Popper and highlights from Amazon, Delta Air Lines, Lowe's Innovation Labs, Substack, Linktree, Apple, Meta and more. It was a privilege to hear from so many great speakers across industries, and creators really stood out in a new conference track this year dedicated to the rapidly evolving creator economy. As more ad dollars flow into influencer marketing, more creators want to develop viable businesses that are less reliant on the whims of individual brands or social platforms. According to our latest forecast on the US creator economy, the top sources of social media creator revenues in 2024 will still be sponsored content (59.4%) and platform payouts (23.6%). But alternative revenue streams such as tipping and gifting, merchandise, subscriptions, and affiliate marketing are growing much faster, as creators focus on building audiences and communities that will support more diversified revenue streams. Clients can read the full report via the link in the comments. #sxsw #sxsw2024 #brandmarketing #ai #genai #creatoreconomy #influencermarketing #genalpha #visionpro

IS TARGETED MARKETING & PERSONALIZATION DEPRIVING US OF SHARED EXPERIENCES? My article today in MxMIndia https://lnkd.in/g2pwEMDY An appeal to balance personalized experiences with the nurturing of communities ... #digitalmarketing #datadrivenmarketing #brandcommunities #interestgroups Ampersand Advisory

While #marketing often gets a bad rap for feeding consumerism, it can also be a force for good. 👍 Brands that align themselves with social or environmental causes 💚 can contribute to positive change and increase loyalty from their target audience. In our blog, we showcase some brands that have made an impact. https://lnkd.in/gfz3xY2r #MarketingforGood, #Marketing, #Branding, #Tangelo-Media, #brandimpact

TikTok Shop Million-Dollar Question: What Product Will You Sell? Ready to cash in on TikTok's massive audience? The Million-Dollar Question: What product will you sell to the millions of active users? The Answer: Find a product that: Solves a problem Meets a need Sparks joy It has a strong demand TikTok Shop Top-Selling Products: Beauty and personal care Health and wellness Tech accessories Home and kitchen essentials Fashion and apparel The Formula for Success: Identify a winning product Source it from a reliable supplier Create engaging content Optimize your TikTok Shop Sell and profit! Don't Leave Money on the Table! Find your million-dollar product and start selling on TikTok today! PS. Need Help Finding the Perfect Product? Comment below or message us for guidance on finding winning products and dominating TikTok!