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Five Key Questions for Disney’s Fiscal Q3 2024 Earnings 1) How Do You Expect Epic Universe to Impact Disney? 2) What Do You Want Sports Fans to Subscribe to? 3) Does NBA Impact ESPN’s Appetite for Sports Rights.. LightShed Partners Rich Greenfield Brandon Ross Mark K.0

Imagine this scenario: You sell fashion apparel and want to promote a new line of clothing inspired by Disney movies. You are able to advertise them during a highly anticipated Disney movie. Alternatively, you sell video games and can showcase your latest releases during relevant moments in Marvel's streaming content. Google has announced a new partnership with Disney, Warner Bros. Discovery, and Paramount Global for Display & Video 360 (DV360). The integration of Google DV360 into Disney's Real-time Ad Exchange (DRAX) is particularly noteworthy. This integration will allow advertisers to access Disney's premium inventory in real-time, enabling them to target their video ads at more meaningful moments with greater speed and flexibility. #googlepartnership #dv360integration #realtimeadvertising

𝗜𝘀 𝘁𝗵𝗶𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗮𝗹𝗹 𝗼𝗳 𝗪𝗮𝗿𝗻𝗲𝗿 𝗕𝗿𝗼𝘀? In a major blow to Warner Bros. Discovery sports division, The Walt Disney Company, Comcast and Amazon have clinched an 11 year deal worth $77 𝗕𝗶𝗹𝗹𝗶𝗼𝗻𝘀. What is surpring here is that Amazon is now providing a streaming base bigger than a lot of the Cable networks in the U.S. As ESPN is owned by Walt Disney, this could have been seen coming since Disney already owned the rights to national broadcast of Women's NBA i.e. WNBA. As Warner Bros is getting shoved behind by the Big Three of U.S.' media networks, the traditional media distribution networks seem to be falling behind in every metric. #NBA #ESPN #WALTDISNEY #AMAZON #WB https://lnkd.in/g_hC9XXd

Did you hear? 🌟 Fox, ESPN, and Warner Brothers are teaming up for a groundbreaking joint venture. This collaboration could revolutionize how fans access sports content. 🏆 However, navigating the complexities of sports content across multiple platforms presents challenges. At Armanino, we understand the evolving sports trends and offer expert business management services to help navigate these waters. Let's embrace the future of sports entertainment together! #SportsStreaming #BusinessManagement #SportsTrends #Entertainment

Ever noticed Disney’s genius with Mickey Mouse? They introduced Hidden Mickeys—subtle images of Mickey’s head and ears hidden in movies, shows, and theme parks. This wasn’t just a fun game; it was a brilliant strategy. By challenging viewers to find these Hidden Mickeys, Disney transformed passive watching into an interactive experience. Fans rewatched content to spot them, increasing engagement and brand loyalty without overt advertising. This subtle strategy kept Mickey relevant across generations, turning a simple symbol into a powerful tool for deepening audience connection and sustaining the brand's magic. #BrandStrategy #CustomerEngagement #MarketingInnovation #DisneyMagic #BrandLoyalty Disney+ Hotstar Disney Advertising Walt Disney Imagineering Disney Advertising Sales & Partnerships Latin America Disney's StudioLAB Disney Television Studios SHOWTIME Spacetoon Shahid OSN BSN SPORTS

📊 BB Media dives into Max's offer! For new users, HBO Max's proposal expands its catalog, while adapting to the diverse preferences and needs of the user. With a range of plans, #Max offers options with different features, from the Basic Plan that allows viewing with limited ads, to the Platinum Plan that provides a premium experience with 4K Ultra HD resolution and the ability to download up to 100 contents for offline enjoyment. This variety of options ensures that users can choose the subscription that best suits their tastes and entertainment requirements. The introduction of ad-supported plans on Max in #LatinAmerica and the #Caribbean responds to the global trend towards Ad-supported VOD business models. With the introduction of ad-supported plans in Latin America and the Caribbean, Max is following in the footsteps of industry giants like Netflix, Prime Video & Amazon Studios, #Disney+, and Paramount+, all of whom have embraced this approach in various regions of the world. And here's the kicker: in this region, the 'ADS Gap' between ad-supported and ad-free plans on Max is just around 30%. How's that for value? Now, the question remains: will #Europe see the same difference? Stay tuned to find out! 📧 Do you want to know more about the different business models availability arounf the world? Get in touch with us at info@bb.vision

Did you know that ABC turned a $500K investment in Disneyland into the #6 show on television and a 15x return on investment? In 1954, Walt Disney and ABC struck a deal that reshaped the entertainment industry. 📺🎡 ABC invested $500K + guaranteed $4.5M in loans for a 35% stake in Disneyland & 10 years of food concession profits. In return, Disney produced the weekly TV series "Walt Disney's Disneyland" to promote the park. 🤝 The impact was immense. ABC went from zero shows in the top 30 to the #6 show within a year. The live broadcast of Disneyland's opening was a major TV event. For Disney, the deal funded his "harebrained" theme park vision while ABC badly needed the audience Walt could draw in. ABC's $500K investment turned into a 15x return when Disney bought their stake in 1961 for $7.5M. As sanity is restored to the streaming market, it will be interesting to see what partnerships arise, particularly around audience monetization and content sharing. 🎬💡 #media #entertainment #partnerships #innovation #Disney #ABC

Audio is essential for bringing the broadcast viewer to the best seat in Paris. Audio-Technica: When it matters, choose the best!

Our second annual Media & Entertainment Industry Predictions Report dives into seven predictions set to define the industry in the coming year. It’s a fascinating read, and you may find that in many ways the future is already here. This is certainly true for me, for example my two children are “cord-nevers” who like to pick from options like Disney+, and YouTube having never experienced linear channels. Which of our predictions have already come true for you? https://lnkd.in/eM2GeX7f

The Media Giants strike back Venu Sports, the new sports streaming partnership among The Walt Disney Company, Warner Bros. Discovery, and Fox Corporation, led by Pete, represents a major shift in the sports broadcasting landscape. A recent Citi Research report indicates that this joint venture will control approximately 55% of US sports broadcasting rights, with Disney leading at an estimated $7.2 billion, followed by Fox and WBD. This joint venture appears to be a strategic response to the growing presence of Big Tech in the sports streaming market. Companies like Amazon, Apple and YouTube have been aggressively pursuing sports streaming deals, significantly driving up costs. Although Disney, Fox, and Warner Bros. Discovery are currently expected to bid on sports rights separately, there is potential for them to collaborate and bid as a unified entity in the future. #media #streaming #netflix #disney #fox #warnerbros