TBWA\India’s Post

The days of limitless travel are coming to a close. Between overcrowded destinations and careless tourist behavior, a clear need for boundaries is giving rise to tighter regulations and more mindful business models. The shift from high-volume to high-value travel will forever change how we define a brag-worthy trip. For example, In Goa, the tourism department has banned 10 activities that have caused or are likely to cause damage or deterioration to key tourist spots such as unauthorized boating, roadside cooking by tourists, and selling tickets outside official counters. Similarly, the Madras High Court requires vehicles entering Ooty and Kodaikanal during peak tourist months, to obtain a pre-registered e-pass for entry so that the carrying capacity of ghat roads can be fixed from excessive tourist footfall. How can local tourism businesses diversify their revenue streams in response to restrictions that may reduce their traditional sources of income? #TBWAIndia #Backslash

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