TC Strategic Communications’ Post

AI is a huge part of modern public relations and marketing, but how do you manage the challenges to get to the benefits? Let's discuss!

“AI is the most embarrassing thing we’ve invented during man’s timeline on earth,” "This seems to be the justification for AI: ‘I couldn’t do it.” This was one of the most eye opening remarks from Jerry Seinfeld's commencement speech Duke University last week. But, it's not just a celebrity like Seinfeld who is not a fan of ChatGPT and AI solutions. Some regulators, companies and individuals are concerned about the use of an AI solution in lieu of human beings for both large and small things. There's also a lot of ongoing debate about whether companies will eliminate the use of an pr/marketing agency or limit their existing scope and have their use ChatGPT for campaigns and content purposes. Like many other industries, this is both a cause for concern and an opportunity for growth as well. Simply, I believe that ChatGPT and other AI tools can be utilized appropriately by everybody in the greater marketing/pr ecosystem, but it should never be used in lieu of genuine creativity, thought-leadership, instincts, real-time issues team work, and old fashioned hard work. Given that AI is ubiquitous, we will continue to see this debate unfold overtime, but everyone in our industry will have to determine its limits and what role it plays in their daily work. I really enjoyed this article from Thomas Faust on how agencies can win the AI battle. https://lnkd.in/eggN9v5i I'd love to hear from my network on this subject. How are you using AI at your firm or within your company? What are the pros and cons? #Ai #chatgpt #pr #communications #corporatecommunications #marketing #content #humans #hardwork #ingenuity #teamwork

As PR and media relations experts, we see AI tools as an opportunity, not a threat. It will allow us to optimize non-value added tasks and leave us more space to be more strategic for our clients. This is what our team has written about AI and "PR Prompting" in our blog - hope you enjoy it! https://lnkd.in/dBbchF9D #GenAI #PRPrompts

The findings in this PRovoke Media article really resonate. Gen AI is reshaping industries like marketing and communications, but the real challenges lie in literacy, strategy, and process. Adopting AI isn’t just about using tools like ChatGPT. Literacy means understanding AI’s capabilities, limitations, and ethical considerations—and knowing how to apply it strategically to enhance storytelling, campaigns, and crisis management. Strategy lays the foundation—aligning AI adoption with business goals, identifying high-impact opportunities, and ensuring these efforts deliver measurable results. Process turns strategy into action. It’s about integrating AI seamlessly into workflows, scaling its use across teams, and embedding it sustainably into daily operations. Without the right processes, even the best strategies won’t succeed. Gen AI offers incredible potential. While adapting to such a transformative force takes time, the steps we take today will shape the opportunities we unlock tomorrow. One step at a time, we’ll get there.

The topic of AI in business being on everyone's lips, it raises for us the question of its potential impact on the PR industry. I linked below a great read about the subject.

GenAI is everywhere now, but what role does it play in an industry like PR where authenticity is key? Turns out, AI can be a useful tool to invest in — when you know exactly where its forte lies. Read our latest blog post for practical tips on how to use AI in your PR agency.  https://lnkd.in/g4gtKJ54 #genai #pragency #starsquaredpr

Even if you're not in PR, this article shows the power of specificity in your AI prompts for getting the results you're actually looking for.

The rapid advancements in artificial intelligence (AI) have ignited a global debate about the future role of humans in various sectors, including public relations and communications. Heneghan explores the evolving relationship between humans and AI, its impact on the PR and communications sector in the coming years and how to harness the power of both human ingenuity and AI innovation in the space. Read more at https://lnkd.in/eF4TyUHb #publicrelations #communications #AI #futureofwork #humansvsAI

Check out my first Treble blog! In it, I discuss why humanity and authenticity will help PR pros shine through in the age of AI.

How does AI fit into PR? In lots of different ways, but how does AI fit in at Hodges? Here's how we're thinking about it. #GongBlogTHP