The big red bow is BACK. Let the festivities begin. This year marks Lexus' 25th December Sales Event. That sure is a lot of Decembers to remember! The 2024 Lexus December Sales Event brings a stocking full of new memories. Running now through January 2nd, this year we brought back a hit from last year, “Stranded”, and created two new spots, “Letter” and “Forecast”. In “Letter”, a family understands how important a certain letter delivery is to a young girl and goes to great lengths to make sure her holiday wish comes true. In “Forecast”, a meteorologist, thinking he has to spend a lonely Christmas alone, is surprised when his extended family braves a severe snowstorm to bring the festivities to him. The takeover continues with audio, print, OOH, and some unforgettable collaborations (one’s so good you’ll want to take a bite, literally 😋). Jump into the holiday spirit below, and keep an eye out for more DSE goodness. #teamone #lifeatT1 #decembertoremember https://lnkd.in/gW8t4Qve
