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Do you need product placement to reap the benefits of partnering with a movie? Brand/movie partnerships bring to mind shots of logos and products alongside celebrities and are viewed by a captive audience of theatergoers. But what if your product isn’t in the actual movie? Movies have much more to offer than just an in-theater presence. The months-long promotion and PR cycle leading up to a film’s theatrical release offers brands plenty of opportunities to benefit from the movie’s marketing wake. Team One worked with Lexus to promote its partnership with Universal’s #WickedMovie ahead of this Friday’s theater release. And while the Lexus TX wasn’t in the movie itself, we created:
 ✅ Posts for Lexus’ and Universal’s social channels ✅ A beautiful featurette with director Jon Chu: https://lnkd.in/gJxx3gxR ✅ A broadcast commercial  ✅ Two custom vehicles built specifically for the Green Carpet at the Wicked premiere These are just a few of the ways a brand can leverage a movie partnership beyond the screen to earn millions of impressions and build a complementary association with a legendary entertainment brand. Plus, for Lexus, it was an opportunity to create a connection with a stunning and meticulously crafted cinematic experience that aligns with its equally luxurious products. #wickedmovie #teamone #lifeatt1

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