We’ve said it before and we’ll say it again: THE B2B BUYING PROCESS NEEDS TO CHANGE But how exactly can you change it? Check out this interview with Catie Ivey and Jennifer Gutman to find out👇
Two things I've been thinking about and talking a lot about recently: 1️⃣ B2B Sales is harder than ever 2️⃣ B2B Buying is fundamentally broken So what do we do about it? Jennifer Gutman & I had a fascinating conversation earlier this week about this very topic. Link in the comments if you'd like to check it out 🎙️
Revenue Leader ** Tech Enthusiast ** Diversity Advocate
7hJennifer Gutman is the best!