Technopak Advisors’ Post

Hindustan Unilever Limited (HUL) has announced a strategic premiumisation plan targeting India’s growing affluent consumer base. With brands like Surf Excel, Dove, Pond’s, and Lakme leading the charge, HUL aims to offer premium products across categories such as hair care, body wash, and home care liquids. Backed by robust economic data and an extensive offline distribution network, the FMCG giant seeks to outpace D2C brands in the premium market. Experts believe HUL’s scale, resources, and strategic brand focus position it for significant growth in India’s evolving FMCG sector. https://lnkd.in/gXrV5A9V #HUL #Premiumisation #FMCGLeadership #Dove #Lakme #SurfExcel #Ponds

Parle Products has been recognised as the country’s most chosen in-home FMCG brand for the 12th year in a row, followed by Britannia, Amul, Clinic Plus, and Tata Consumer Products, according to a report by Kantar. Click on the link below to know more... Kantar I K Ramakrishnan I Insights by Kantar #report #fmcg #fmcgbrands #parle #britannia #amul #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailindia #retailsectornews #retailresults #retailtrends #retailbusiness #ir #IndiaRetailing

AMUL WORLD'S STRONGEST FOOD BRAND 👍 Congrats Jayen Mehta & team Amul (GCMMF) 💐 Amul, with a brand value up 11% to USD 3.3 billion, has emerged as the world's strongest food brand according to the latest report by Brand Finance. With a Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA+ rating, Amul's success is driven by its outstanding performance in familiarity, consideration, and recommendation metrics. Key highlights from the report include: Nestlé remains the world's most valuable food brand at USD 20.8 billion. LAYS climbs to second place with a brand value of USD 12 billion. #Conveniencefoods see rising brand value driven by increasing demand. Viterra is the fastest-growing food brand, with a 37% increase in brand value. Nestlé leads with the highest Sustainability Perceptions Value at USD 1.4 billion. Lay's has the highest positive gap value of USD 67 million. Brand Finance, a leading brand valuation consultancy, evaluates 6,000 of the largest #globalbrands annually and publishes over 100 reports, ranking brands across various sectors and countries. The Brand Finance Food & Drink 2024 Report features the 100 most valuable and strongest #foodbrands. For a detailed ranking, additional insights, and more information on the methodology, check out the full Brand Finance Food & Drink 2024 Report. #foodretail #foodindustry #foodbusiness #makeinindia #brandsfromindia #dairybrands Amul India R S Sodhi IndiaRetailing.com India Food Forum MOFPI Government of India IMAGES Group IMAGES RetailME Progressive Grocer Phygital Retail Convention

#Brand_Footprint London based #Kantar is a leading company provides insights on #Brand_Srategy, #Sales_Performance & #Consumer_Understanding Brand Footprint ranking tells us, how consumers around the world are buying FMCG brands, highlighting opportunities. This is revealed based on CRP measure, CRP means #Consumer #Reach #Points. CRP considered the actual purchases made by consumers and the frequency at which these purchase are made in a calendar year. In the 12th edition of its annual brand footprint for Indian Brands Kantara segregated for in-home and out-of-home actual purchases made by consumers. - In-Home segment : #Parle holds the top spot for a record 12 years in a row, followed by Britania, Amul, Clinic Plus etc - Out of Home segment : #Britania leads and followed by Haldiram's etc.

FMCG maker Dabur India is optimistic of a gradual uptick in consumption this fiscal and expects its power brands to drive growth as it expands deeper into the hinterland, its chairman Mohit Burman has said. Click on the link below to know more... Dabur India Limited #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing

𝐂𝐫𝐮𝐧𝐜𝐡 𝐓𝐢𝐦𝐞: 𝐓𝐡𝐞 𝐑𝐚𝐜𝐞 𝐟𝐨𝐫 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐁𝐢𝐬𝐜𝐮𝐢𝐭 𝐓𝐡𝐞 𝐁𝐚𝐭𝐭𝐥𝐞 𝐟𝐨𝐫 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐂𝐫𝐞𝐚𝐦 𝐁𝐢𝐬𝐜𝐮𝐢𝐭 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐖𝐡𝐨'𝐬 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐫𝐮𝐧𝐜𝐡? The cream biscuit market in India is a highly competitive and dynamic space, with leading brands fiercely battling for market share. A recent breakdown reveals that ITC Limited has taken the largest slice, commanding 35% of the market. With its offerings like Dark Fantasy and Bounce, ITC has capitalized on its distribution network and innovative flavors to stay ahead. Hot on ITC’s heels is Britannia, holding 28% of the market. The company’s popular products like Treat and Tiger Cream Biscuits have become household names, especially among budget-conscious consumers. Britannia’s strong brand equity and widespread availability have contributed to its substantial presence. Parle, another major player, shares a 15% market share, offering products such as Magix and Hide & Seek Creme. Their extensive rural reach plays a pivotal role in competing with the big brands. Mondelez International, globally known for its Oreo biscuits, secures 7% of the cream biscuit market in India. Oreo’s unique positioning as a premium biscuit, along with effective marketing, has helped the brand carve out a niche. The “others” category, constituting 15%, shows that smaller brands are still holding significant ground in a diverse market that values variety and local flavors. 𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐈𝐧𝐝𝐢𝐚: 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬 Understanding Consumer Preferences: India’s diverse population has varying taste preferences, which means brands must offer a range of flavors to cater to local tastes. Pricing Matters: Affordability plays a huge role in market penetration. Brands like Britannia and Parle benefit from their affordable, everyday products. Innovation in Flavors and Packaging: ITC has gained a competitive edge through its premium offerings and differentiated packaging, attracting both children and adults alike. 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐍𝐞𝐭𝐰𝐨𝐫𝐤: Success in the Indian market is strongly tied to a robust distribution network, which is why ITC and Britannia dominate the scene. As the biscuit industry continues to evolve, the key to success will lie in innovation, strategic marketing, and understanding the pulse of the Indian consumer. #FMCG #Biscuits #MarketShare #BrandStrategy #ConsumerGoods BRITANIA FOODS LTD ITC Foods Limited Parle Products Pvt. Ltd Mondelēz International

𝐂𝐫𝐮𝐧𝐜𝐡 𝐓𝐢𝐦𝐞: 𝐓𝐡𝐞 𝐑𝐚𝐜𝐞 𝐟𝐨𝐫 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐁𝐢𝐬𝐜𝐮𝐢𝐭 𝐓𝐡𝐞 𝐁𝐚𝐭𝐭𝐥𝐞 𝐟𝐨𝐫 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐂𝐫𝐞𝐚𝐦 𝐁𝐢𝐬𝐜𝐮𝐢𝐭 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐖𝐡𝐨'𝐬 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐫𝐮𝐧𝐜𝐡? The cream biscuit market in India is a highly competitive and dynamic space, with leading brands fiercely battling for market share. A recent breakdown reveals that ITC Limited has taken the largest slice, commanding 35% of the market. With its offerings like Dark Fantasy and Bounce, ITC has capitalized on its distribution network and innovative flavors to stay ahead. Hot on ITC’s heels is Britannia, holding 28% of the market. The company’s popular products like Treat and Tiger Cream Biscuits have become household names, especially among budget-conscious consumers. Britannia’s strong brand equity and widespread availability have contributed to its substantial presence. Parle, another major player, shares a 15% market share, offering products such as Magix and Hide & Seek Creme. Their extensive rural reach plays a pivotal role in competing with the big brands. Mondelez International, globally known for its Oreo biscuits, secures 7% of the cream biscuit market in India. Oreo’s unique positioning as a premium biscuit, along with effective marketing, has helped the brand carve out a niche. The “others” category, constituting 15%, shows that smaller brands are still holding significant ground in a diverse market that values variety and local flavors. 𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐈𝐧𝐝𝐢𝐚: 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬 Understanding Consumer Preferences: India’s diverse population has varying taste preferences, which means brands must offer a range of flavors to cater to local tastes. Pricing Matters: Affordability plays a huge role in market penetration. Brands like Britannia and Parle benefit from their affordable, everyday products. Innovation in Flavors and Packaging: ITC has gained a competitive edge through its premium offerings and differentiated packaging, attracting both children and adults alike. 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐍𝐞𝐭𝐰𝐨𝐫𝐤: Success in the Indian market is strongly tied to a robust distribution network, which is why ITC and Britannia dominate the scene. As the biscuit industry continues to evolve, the key to success will lie in innovation, strategic marketing, and understanding the pulse of the Indian consumer. #FMCG #Biscuits #MarketShare #BrandStrategy #ConsumerGoods #rajapillai BRITANIA FOODS LTD ITC Foods Limited Parle Products Pvt. Ltd Mondelēz International

📍Amul India's brand value rose 11% reaching $3.3 billion in the ranking attributed to higher scores in familiarity, consideration and recommendation metrics. 📍Amul India is the world’s strongest food brand in Brand Finance’s Global Food & Drinks Report 2024 owing to the company's impressive Brand Strength Index (BSI) score of 91 out of 100 owing to which it got an AAA+ rating. The company's brand value saw an 11 per cent increase from 2023, reaching $3.3 billion in the latest ranking attributed to higher scores in familiarity, consideration and recommendation metrics. 📍Amul India shares its AAA+ brand strength rating with Hershey’s which experienced a slight 0.5 per cent dip in brand value to $3.9 billion, placing it second after leading the list last year. At present, Amul dominates India’s dairy market with nearly 75 per cent of the milk market, 85 per cent of the butter market and 66 per cent of the cheese market. 📍Ajimon Francis, managing director at Brand Finance India, explained that brand strength is assessed using over 35 parameters which include impact of advertising, product diversity, consumer quality perceptions, social media influence, and web traffic. Savio D’Souza, valuation director at Brand Finance said, “The food and beverage industry is undergoing a rapid transformation driven by evolving consumer preferences. While the decline in brand value is a challenge, it also presents opportunities for innovation. Brands that successfully adapt to these trends by demonstrating a strong brand purpose and delivering exceptional consumer experiences will be the ones to thrive in this new landscape.” 📍In the broader market, Nestlé remains the most valuable food brand globally, valued at $20.8 billion. LAYS rose to the second position with a valuation of $12 billion and in the non-alcoholic beverage sector, The Coca-Cola Company remains the leader followed by PepsiCo in second place. 📰Article by Hindustan Times. #Amul #Marketleader #MarketShare #FMCG #MarketValue #Nestle #Lays.

🔍 The Evolution of Parle Products' Market Positioning "Parle Products" has a rich history of evolving market strategies, transforming from a local favorite to a global contender. Here’s how they achieved it: 1939: Nationalist Beginnings Strategy: Positioned Parle-G as a nationalist alternative to British biscuits. Impact: Gained massive support during India's independence movement. 1940s-1950s: Consistency in Quality & Affordability Strategy: Maintained consistent quality and kept prices affordable. Impact: Built trust and loyalty among Indian consumers, making Parle-G a household name. 1970s-1980s: Product Diversification Strategy: Expanded product portfolio with brands like Monaco, Krackjack, and Melody. Impact: Catered to a broader audience with varied tastes, increasing market share. 1990s: Innovative Advertising Strategy: Employed mass media advertising to build brand awareness. Impact: Strengthened brand recognition and consumer recall across diverse demographics. 2000s: Robust Distribution Network Strategy: Developed a strong distribution network to ensure product availability. Impact: Penetrated both urban and rural markets. 2010s: Rural Market Focus Strategy: Targeted rural markets with tailored products and pricing. 2015-Present: Global Expansion and Adaptation Strategy: Extended market reach to international territories and innovated with new product lines and healthier options. "Parle Products" stands out as a prime example of strategic agility and a commitment to brand equity. The company has skillfully employed a mix of market penetration, product development, market development, and diversification strategies to secure its position as a leader in the FMCG sector. As Parle navigates the complexities of the global market, its proactive adaptation to shifting consumer trends—such as introducing healthier options and expanding into international markets—demonstrates a forward-thinking approach to brand evolution and positioning. This strategic flexibility not only solidifies their competitive edge but also bolsters Parle’s reputation as a key player in the global FMCG arena. By continually aligning its product portfolio with evolving consumer preferences and leveraging strategic frameworks, Parle Products is well-positioned to drive sustained growth and maintain its leadership in a dynamic and competitive landscape. #ProductInnovation #BrandPositioning #FMCGExcellence #ParleProducts #ConsumerInsights #imthobserves #MarketPositioning #ParleG #MarketStrategy #BrandEvolution #StrategicGrowth #FMCGLeadership #GlobalExpansion #ConsumerTrends #InnovationInFMCG #BrandAgility #ProductDiversification #BusinessTransformation #MarketingExcellence #StrategicFlexibility #ConsumerLoyalty #MarketLeadership #GlobalBrand

#Parle continues to be India's top FMCG brand at home, 12th time in a row According to the latest edition of Brand Footprint, Kantar World panel’s annual ranking of the most chosen consumer brands in India. In fact, seven of the top 10 brands are owned by homegrown companies. The Brand Footprint study ranks brands on the basis of their consumer reach points, or CRPs, a metric that combines how many households are buying a brand (penetration) and how often (frequency of purchase). Out of nearly 445 brands, #Parle with 7.98 billion CRP has been on the top since the launch of its brand footprint twelve years ago followed by Britannia that had CRP of 7.93 billion. Both these brands gained 6% and 16% each. Hindustan Unilever's shampoo brand Clinic Plus was the only non-food exception in the top five brands although it declined 5% to 4.14 billion. "Consumer choice is a very reliable strength test for a brand across market conditions and Brand Footprint has been a widely acclaimed ranking system to measure this for over a decade now. As we see over the years, consumers are making increasing trips for purchase and that adds their options and in-turn, their choice. This is reflected in the constant increase in CRP’s," said K Ramakrishnan, managing director- South Asia, Worldpanel Division at Kantar. Nearly two years ago, #Parle Products, which retails brands including Parle G, #Monaco and #Melody, crossed $2 billion in annual revenues, becoming the first packaged food company in India to breach the mark. The five-rupee-a-pack Parle-G value has grown despite slowdown due to its low value money plank especially during inflationary times when consumers are cutting spends and opting for smaller packs. #consumerdurable #marketupdate #fmcgnews