Technovation’s Post

It's soon Christmas, characterized by its creativity, emotional sensing and imagination. 🥰 So what about using consumer flash fiction as a methodology to allow firms to access consumer visions about the far future? 😍😍😍😍 If you thought this was not possible... you need to believe in Christmas because a recent paper published in Technovation makes this particular contribution!!! 🙌 All details 👇 https://lnkd.in/dZJiU5bJ By: Patricia Wolf, Ute Klotz, Marianne Harbo Frederiksen Research Highlights • Flash fiction stories access non-expert visions for far-future scenario development. • Consumer flash fiction enables sensing desired far-future innovation opportunities. • Consumer flash fiction uncovers unwanted far-future offers and impact nightmares. #FlashFiction #CollectiveEnvisioning #ConsumerVisions #OpportunitySensing

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