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Could Apple Vision Pro make traditional television obsolete? - https://lnkd.in/d-mV5ehQ Make no mistake, major global tech giants have their sights set on retiring the TV as we know it, with the latest batch of launches focusing on mixed reality, head-mounted displays, and metaverse experiences from companies like Meta, Google, Snap, and Todos point to a future that extends far beyond television screens. However, no brand seems closer to challenging the way we consume entertainment than Apple. The 21st century has been full of releases that have transformed the way we consume entertainment. From the runaway success of the iPod that transformed the music industry to the launch of the iPhone and iPad, which allowed more users than ever to watch TV and streaming services on the go, Apple has been at the forefront of innovation for many years. Now, with the launch of the Vision Pro, billed as “the world’s first space computer,” we may be looking at the next frontier of digital disruption. Your next television will be in your head The technical specifications of the Apple Vision Pro surpass traditional televisions. For a 49-inch 1080p HD TV, the total number of pixels a viewer will look at is around 2 million. For larger displays running at 4K Ultra HD, this figure could increase to 8 million pixels. The Vision Pro, on the other hand, has a custom micro-OLED display that consists of 23 million pixels along with 3D capabilities. With a three-element lens inside the headset, users feel as if the screen is all around them. This creates a rich entertainment viewing experience for users that is fully customizable across hardware. Viewing environments can be automatically altered in scale by rotating the digital crown on the top of the Vision Pro headset to allow users to change their level of immersion in their environment. At this stage, it's important to note that this transformative experience should be expected for the Vision Pro's eye-watering price starting at $3,500. The expensive cost of this first version of Vision Pro means it's unlikely to gain much traction outside the enterprise landscape, but it lays the foundation for a post-TV tech ecosystem. Will spatial computing replace more hardware? Let's quickly look at why spatial computing is so important as an emerging technology. The term is used to describe machines that use human interaction to retain and manipulate real-world objects and spaces. Because of this, there is great potential for spatial computing to take on several different functions when used by consumers or businesses. “Spatial computing differs from related fields such as 3D modeling and digital design in that it requires that the shapes and spaces it deals with pre-exist and have value in the real world,” summarizes X Reality Safety Intelligence (XRSI) on its site. Web. “It is not enough for the screen to be used to represent a virtual ...

The OTT Scene in Germany. At VOD Professional’s #OTT Question Time Live 2024. Linette Zaulich (ZDF Studios) ▪️Public-value is a political discussion. Local broadcast versions. Extensive channels and radio but discoverability challenges. ▪️Content can be grouped everywhere without cannibalising. ▪️ 3500 hours of documentaries. Don’t want logo with ads. Without ads is OK. Have ZDF #FAST channels now. ▪️Doing global online sales so not just for the German market. Works in other territories. ▪️Look at unmet niche markets in Germany to create deals. ▪️German programming is pretty diverse. Oliver Taprogge (Off the Fence) ▪️Content discover of new and library. Samsung TV+ launch of nature and wildlife channel. More people to sell content to. ▪️Coproduction partners. Understand market and new entrants. Who is the right home for your content. ▪️Pure SVOD may require research into market requirements. Chair: Marion Ranchet Gereon Joachim (Xperi Inc.) ▪️Public-value stations brings prominence to protect content. Need for showing local content. ▪️Discovery, personalisation, recommendations. Time-to-content is key. ▪️Automotive. Positioning car. New cars have interactive display with use cases. Now have camera looking inwards (drowsiness detection) but know who is in the car and where. Can enable 4D experience in a car! Ralph Wagner (Axinom) ▪️Challenge: Personalisation. Given GDPR. Privacy considerations. People-centric and privacy. ▪️Back end concentration: images, metadata, delivery, preparation… About Playout and future integrations. Separate domains so can interchange or replace for scalability and future proofing. Dubbing using voice and lip sync for instance. ▪️E.g. streaming for Delta airlines. Not just German market with German RFP. More open now.

Behind the Scenes: Unraveling 5G's Game-Changing Influence on Media Production Costs Think about it: How we experience live events is undergoing a massive shift, and 5G is the driving force behind this revolution. But, its influence reaches way beyond just changing the way we consume live content. Let's take a step behind the camera. 5G is poised to radically transform how these events are produced. Instead of relying on massive, expensive on-site infrastructure, the integration of 5G technology means we can significantly slim down the equipment needed. Here's where it gets interesting: 5G could potentially cut production costs by a staggering 90%. Sounds too good to be true? Well, it isn't. Imagine being able to produce high-quality live coverage at almost a tenth of the current cost. This doesn't just make live coverage more accessible, but also creates a sustainable model in an industry where escalating costs are a significant concern. We are on the cusp of a broadcasting revolution, and 5G is leading the charge, promising to make live coverage both affordable and sustainable. What are your thoughts on this? How do you see 5G reshaping the broadcasting arena? Let's get the conversation going. Dive in, share your thoughts, and let's discuss the future of media production in the wake of 5G. #5GCostEfficiency #BroadcastProduction #MediaTech"

How will #consumer behavior and tech advancements impact the #media and #entertainment industry in the year ahead? Find out in Deloitte's latest report. #MediaTrends #EntertainmentOutlook #futureconfident #vordenkertum

Is ACR your TV set’s dirty little secret? While you watch TV, the TV also watches you and the (digital) fingerprints you leave on it. You might not even have heard of ACR yet, do you? ACR stands for Automated Content Recognition and is now widely used in the TV industry: ACR, integrated into smart TVs, identifies and tracks content by analyzing screenshots or audio from the TV to identify specific programs, which can then be used for various purposes like recommending shows or targeted advertising While providing valuable insights, ACR raises privacy concerns as data may be shared (and sure as hell, it is shared). Now, it is another clear sign that the TV industry transforms into a data-centric business and TV content is reduced to be basically a data-collection magnet. Hence, understanding ACR is crucial. Especially, with AI advancements, ACR is poised to evolve and will help to provide more personalized content as well as ads. It will also enable more customized features such as Apps that adapt to the user. As an industry we should work to be more transparent about ACR and agree on common standards in its usage and how data is shared. It is in all our own interest in the end. #TVIndustry #ACR #AIonTV #DataAnalytics

🌟 How Edge Video AI Sets the Industry Standard for Shoppable TV 🌟 Shoppable TV has been a topic of discussion among industry leaders for 15 years, yet it remained largely unrealized... until now. While ITV is currently trying to explore an approach of Shoppable TV integration into LG TVs using remote controls, Edge Video AI takes the concept of interactive TV shopping to a new level - with advanced, user-centric features. 🔍 Here’s how Edge Video AI stands out: 📺 Device Compatibility: Unlike ITV's model, which is limited to specific LG TV models, Edge Video AI supports all TVs and web-enabled devices, ensuring a broader reach. Seamless Interaction: ITV's solution requires viewers to pause their content and interact via remote, disrupting the experience. Edge Video AI allows continuous, real-time engagement through mobile phones and QR codes, integrating shopping without interrupting the viewing. 🔍 Advanced Product Discovery: ITV's AI tags products passively. Edge Video AI offers real-time suggestions and notifications based on live content, keeping viewers engaged and making product discovery more intuitive. 💰 Innovative Monetization: ITV relies on direct purchases, but Edge Video AI integrates a revenue share model, token economy, and gamified rewards, creating a more flexible and engaging revenue stream. 🤗 Enhanced User Engagement: While ITV’s approach can be passive, Edge Video AI transforms viewer interaction into an active, gamified experience, fostering a vibrant community around the content. Edge Video AI exemplifies the future of Shoppable TV by combining universal compatibility, seamless integration, and engaging user experiences. It's re-defining how we interact with TV content. Want to learn more? Contact us and explore the opportunities! #ShoppableTV #TechInnovation #EdgeVideoAI #InteractiveMedia #FutureOfTV #UserExperience

How will consumer behavior and tech advancements impact the #media and #entertainment industry in the year ahead? Find out in Deloitte’s latest report. #MediaTrends #EntertainmentOutlook https://deloi.tt/3xAagZw

Discover how augmented reality Technology is revolutionizing TV advertising! Explore the seamless integration of virtual elements into real-world experiences, reshaping the marketing landscape. Stay ahead of the curve and witness the evolution of advertising firsthand! Follow Tech Connect to stay updated with latest innovations jobs and cutting edge technologies Join the conversarion of tech professionals https://t.ly/zFNE4 #AugmentedReality #TVAds #Innovation"

🚀 The Future of Media, Broadcasting & Telecom: Going Digital 🚀 The media, broadcasting, and telecom industries are at the forefront of digital transformation, fundamentally reshaping how content is created, distributed, and consumed. Here are some insights that we've got from visiting #IBC2024 in Amsterdam. - 5G and Edge Computing 5G is unlocking ultra-fast, low-latency connectivity, transforming everything from mobile streaming to AR/VR experiences. Telcos are leading the charge with edge computing, enabling real-time data processing and enhancing customer experiences, especially in live broadcasting and remote production. - OTT Streaming is King Consumers demand content anytime, anywhere. With the explosion of OTT (over-the-top) platforms, broadcasters are shifting from traditional TV models to direct-to-consumer services, leveraging data analytics to personalize experiences and increase engagement. - Cloud-Based Production Remote production workflows powered by the cloud are becoming the norm. - AI & Machine Learning From automated content recommendations to personalized ads, AI is revolutionizing how media is consumed. - Sustainability & Green Tech As digital transformation continues, companies are prioritizing sustainable practices. From energy-efficient data centers to eco-friendly broadcasting solutions, the intersection of green technology and media production is critical for a sustainable future. 🌐  As media and telecom come together, the differences between traditional broadcasting, telecom networks, and tech-driven entertainment are becoming less clear. Companies that embrace these trends will not just survive but thrive in the next wave of digital evolution. Let’s continue the conversation! How is your organization leveraging these digital trends? Share your thoughts in the comments 👇 P.S. Here's my favorite Amsterdam picture I took:) #DigitalTransformation #MediaTech #TelecomTrends #5G #CloudComputing #AI #Streaming #Broadcasting #ARVR #Metaverse #Sustainability

It seems that everywhere you turn today—on TV, in an arena, streaming online or passing by a digital outdoor billboard—there’s another static QR code to scan for more information, check out a new product, follow a hot artist, or search details on the latest retail fashion. More work, more hassle, often giving you a generic response. Hey all you artists, advertisers, product manufacturers, retailers, broadcasters—there’s a better way—it starts with TONE Technologies. Yup, no more static QRs—only our patented Audio-Activated QR solutions will drive those hyper-personalized connections all through your existing brand’s app—in-store, at a concert, on-line shopping, at a sporting event, across the retail aisles, and more. Enable it simply and quickly with our TONE-Tags, decide on what to share, sell, and engage with your loyal customers, and instantly an authentic offer, promotion, deal, sale, fan merchandise—anything you can dream up—all delivered passively with TONE as your broadcast partner. What are you waiting for? Get TONE today at: https://lnkd.in/gjnQmDHb #TONEConnect #AudioQR #TONEBroadcast #TONEAlerts