Techsoulogy’s Post

What an interesting article on high income consumer behavior in BizTech. Thanks to the team from Biztech for the shout out to Edgars Beauty. The great recovery is the fruit of lots of hard work here at Retailability. https://lnkd.in/dXzrsiZG

Trust and Safety is more than just reacting when things go wrong—it’s about making trust a core part of growth from day one. At Web Summit, I had the chance to meet many innovative companies working hard to scale their platforms. But one challenge kept coming up: Trust and Safety is often treated as an afterthought, tackled only when incidents arise. This approach might seem practical early on, but for industries like social networks and marketplaces, where user experience is everything, it can cost more than you think. Trust and Safety isn’t just about avoiding harm; it’s about building an environment where users feel secure, engaged, and ready to return. That's why it was so inspiring to meet the Bloop team. They've created a social shopping platform where authenticity and safety are key pillars of their growth strategy. Their CEO, Francisco Rodrigues, shared how they’ve been pitching Checkstep to other companies at Web Summit, emphasizing how proactive moderation doesn’t just protect users; it drives retention and growth. Conversations like these highlight why Trust and Safety is critical—not just for protecting users but for building sustainable platforms that thrive. It’s also why I love what we’re building at Checkstep: helping companies like Bloop create safer, more authentic communities where everyone wins. Excited to see what’s next for Bloop as they lead the way in redefining social shopping! 🚀 #TrustAndSafety #WebSummit #SocialShopping #ContentModeration #UserGrowth

The new, younger (millennial-aged), majority buyer of tech and telco products ($5 trillion this year) has different psychology, buying behaviors, and journey: - Digital-first or digital-only (75% don't want to talk to a human) - Subscription/consumption friendly. - Integration-first. Prefer layered tech stacks. - See partnering as a team sport (no single throat to choke) - Marketplace friendly. Every survey we do at Canalys seems to be picking up on this new buyer...

How FOMO Shapes Consumer Decisions? Has anyone ever felt the urge to be a part of something exciting just because everyone else is? Welcome to the world of 'FOMO' - Fear of Missing Out. It's that persistent feeling that you're missing out on something valuable because others are experiencing it. A hyper-connected world can influence individuals' decisions when buying, attending events, or engaging in activities, with an interest in being part of what other people are doing or acquiring. FOMO is often used by marketers to drive engagement and sales through the creation of a sense of urgency or exclusivity. Exclusive access, Limited-time offers, and flash sales are great examples. Consider the appeal of a "24-hour exclusive deal" or a "limited edition release"; consumers who see such offerings are prompted to act quickly before the opportunity passes. By leveraging the fear of missing out skillfully, consumers are motivated to take action, converting potential hesitation into enthusiastic action.#FOMO #FOMOStratgey

When was the last time a simple thank you made your day? It’s easy to forget how much the little things matter in a fast-paced, digital world. But at Quoli, we know that simple moments can turn customers into lifelong fans. That’s why we’ve built a platform that goes beyond collecting reviews—it’s about celebrating every customer’s experience. Whether it’s an enthusiastic unboxing video, a thoughtful product photo, or a heartfelt message of thanks, Quoli gives you the tools to elevate these moments into meaningful connections. Imagine an AI-powered system that not only captures feedback but responds instantly with thoughtful replies, showing your customers that they’re truly valued. Every interaction feels personal, and each response builds trust, creating an experience that keeps people coming back for more. Because at the end of the day, a simple "thank you" can go a long way. Let’s make your customers feel seen, appreciated, and part of something bigger. 💬✨ #Quoli #CustomerAppreciation #EcommerceCommunity #ShopifySuccess #AIpowered #SocialProof

Are you, your team, your brand, your entire company (list goes on) still confused on the changes made with the Target Circle program? Look no further. Join DIGITS on Tuesday, 4/30 to learn more about the changes and more importantly, how to make them work for your brand/s. Register below!

DIGITS is hosting a webinar to share insights on the new Target Circle changes -- sign up and join next Tuesday to learn more from your favorite Target Circle experts!

In this episode, I was asked to dive into sales tech, focusing on game-changing tools in the industry. The intent apps and platforms that decode consumer behavior and provide invaluable insights for tailored approaches by sales professionals. #SalesTech #IntentApps

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