Brand Builder for purpose driven CEOs & Marketing Managers of UK SMEs | Elevating businesses through Brand Strategy for stand-out Brand Identities, Graphic Design and Websites | Driving business growth and higher ROI.
BRAND NEEDS A BIT OF SPIT AND POLISH? 🤔 How do you smarten up the appearance of your brand… …without undermining the great assets you’ve already built up? How do you give it a nice, shiny look that dazzles in the eyes of new prospects? The obvious way is to refresh your brand’s collateral. When is a good time, is the burning question. Our client was contemplating a brand refresh, but was on the fence, especially as the brand held significant recognition for many years. So why make the change? Here are a few questions to ask: 🔸 Is the logo no longer fit for purpose? 🔸 Does the brand look quite stale? 🔸 Is the business moving in a new direction? If the answer is YES to any of the above, then a brand refresh will need to be considered. And whether this would be a brand refresh or a brand redesign, at TP Creative we can guide you to make the best decision for your brand. Our client, Malcolm Scott, opted for a brand redesign. See the before and after of their logo. Not sure if your brand will benefit from a brand refresh or redesign? Let’s have a chat, drop me a DM to help you decide. #brandrefresh #branding #logodesign #tpcreative
