"In Forrester’s Q1 2023 Global B2B Intent Data Survey, over 85% of companies using intent data were found to have achieved business benefits. Now this total is closing on 100%, as companies realize the competitive disadvantage of not having visibility of prospective purchasers in their market. The ability to work with innovative providers of intent data and readily incorporate it into operational systems and processes means that this source of insight is a routine measure for RevOps professionals." #revops #revenueoperations #forrester #b2b