Telly TV’s Post

🚀 Exciting News!    TargetSmart is partnering with Magnite, the world’s largest independent sell-side ad company, to empower Democratic campaigns, agencies, and causes with data-driven political advertising across CTV.   Our CEO Lindsey Schuh Cortes explains, "This partnership puts Democratic buyers in the driver’s seat and offers them a streamlined way to execute and optimize their political campaigns.”   🔑 Ready to enhance your campaign’s reach? Learn more about this exclusive collaboration—full release linked in comments below. #PoliticalData #CTV #DigitalAdvertising #Innovation

Catch Element Human's own Hamish McPharlin at Advertising Week New York on October 8th, with agency partner Whalar and EMARKETER. Learn how we are building the deepest, richest, audience insight dataset in the #creatoreconomy

In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems. Check out Disrupter School: (https://lnkd.in/gVt2ytq9) ► Connect With Me On Other Platforms: - Twitter: https://lnkd.in/g7GYKxxi - Instagram: https://lnkd.in/gh62etQN - LinkedIn: https://lnkd.in/g7DBu7_K...

🎙️Day 2 of Advertising Week is in the books! 🎙️ It's been an incredible experience so far, filled with inspiring insights and valuable connections. Lets make time to connect 🤝 Drop a comment below or message me directly! AdvertisingWeek #Networking #Connections #awnewyork24

Understanding Ad Technology on LinkedIn

13 Tips/Advice from Senior Media Buyers that I wish I know earlier when I was starting out! Advice 7: “→If you are testing something and it does not get 50 conversions or at least close to it at a 7 day window that ad is not ready to scale, so, do not scale it” Receive the next tip tomorrow. Stay tuned and grow together! Missed the last advice? Check out my previous post! ________ ______ P.S. What's the best advice you've ever received that has helped you a lot? #expertsadvice #growtogether

🤔 Did you miss our most recent webinar in partnership with Adweek? Our panelists covered strategies for building a media plan that drives real business results even when spending slows. Hear all about the ad channels brands and agencies are investing in, which signs indicate it's time to pivot, and more. It's on-demand now! Click the link below 👇 #webinar #mediaplanning #adstrategies

No one can communicate the cost of being dull in advertising better than Jon Evans of System1 …especially when he can prove that 50% of ads are LESS interesting than a video of cows eating grass. Maybe you had to be there. But glad I was at the WARC #Cannes preso. “Creative has an outstanding impact on your business.” The answer? Duh. Make things more interesting! How? System1 creating the “AntiDull Dial.” Starts with use the language of your audience. And continues with using emotion…and raise the bar!

We have 3 back2back episodes of our "Transparency" series coming out over the next week! Our 🌶 take: News environments should always be used as a safe and effective place for advertisers...it's the technology and transparency should keep brands and consumers safe. In this episode of The Advertising Forum's "Transparency" Series, sponsored by DoubleVerify, Jeannie (Gammon) Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier #digital #advertising industry.

Here’s my recent chat with TVREV where I elaborate on why we think emotional engagement is the truly actionable metric of TV media quality the industry has been looking for. Thanks Alan Wolk for the opportunity to share our views!