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Great insights on TV ads measurement and analysis !!

Join the show live at 10AM! On today's show Mike Armstrong and Paul Lane discuss... Fed Is in No Rush to Cut Rates as Economy Holds Up - NYTimes Is America Getting Interest Rates Wrong? - NYTimes Apple partners with OpenAI to roll out new artificial intelligence system - Financial Times The stock market rally has been all about large caps - Yahoo Finance What Retail Apocalypse? Shopping Centers Are Making a Comeback. - NYTimes Pimco Warns of More US Regional Bank Failures on Property Pain - Bloomberg The Postal Service’s $40 Billion Overhaul Is Off to a Rough Start - WSJ US Small-Business Optimism Improves to Highest Level This Year - Bloomberg https://lnkd.in/eE_bUdns

Join the show live at 10AM! On today's show Mike Armstrong and Paul Lane discuss... Fed Is in No Rush to Cut Rates as Economy Holds Up - NYTimes Is America Getting Interest Rates Wrong? - NYTimes Apple partners with OpenAI to roll out new artificial intelligence system - Financial Times The stock market rally has been all about large caps - Yahoo Finance What Retail Apocalypse? Shopping Centers Are Making a Comeback. - NYTimes Pimco Warns of More US Regional Bank Failures on Property Pain - Bloomberg The Postal Service’s $40 Billion Overhaul Is Off to a Rough Start - WSJ US Small-Business Optimism Improves to Highest Level This Year - Bloomberg https://lnkd.in/eE_bUdns

what to learn how #attention metrics can help with reach planning - check this 👇🏾

In the heart of the evolving measurement economy, ultimately attention data was born to redefine and equalize reach. In my latest (timely) WARC article, I explore how attention, when integrated into traditional reach metrics, addresses many of the key effectiveness challenges advertisers face. By establishing a baseline for 'real reach,' attention data plays a pivotal role in optimizing planning and buying systems, alongside other critical effectiveness metrics. Thankyou WARC https://lnkd.in/dGkR7TMJ

Interesting ABC framework for effective media investment in this stellar piece by Karen Nelson-Field PhD: ⚡ Attentive reach ⚡ Branding quality ⚡ Creative amplifiers As the recent WARC Guide to Attention, the more we learn about user attention, the more we learn about how media placement and creative quality come together. Link to the latest WARC pod on this topic in the comments.

As broadcasters strive to stay competitive and adapt to changing consumer behaviours, having access to accurate and timely currency data is crucial for informed decisions in ad-selling and buying. In his latest blog, Ashwin Betkar outlines the challenges broadcasters face and how these can be addressed by implementing a Unified Data Platform that ingests, processes, and analyses audience measurement data from multiple sources in a scalable and efficient manner: https://shorturl.at/Z4Csk

What metric are you missing in data measurement? CMB's VP of Media, Entertainment & Culture, Sasha McCune, talks about the state of research and the need for more holistic approaches to measurement with three #tech and #media consumer insight leaders: https://lnkd.in/ePrtHb8x

What metric are you missing in data measurement? CMB's VP of Media, Entertainment & Culture, Sasha McCune, talks about the state of research and the need for more holistic approaches to measurement with three #tech and #media consumer insight leaders: https://lnkd.in/ePrtHb8x

Impact of Artificial Intelligence on the TV Viewership Data. we believe that Artificial Intelligence will have a significant impact on the TV Viewing and TV production in the coming years. As a system integrator - we are working on how we can prepare our customers for this transformation.