Tendai Luwo’s Post

"Jaguar's Electric Gamble: Brilliance or Brand Suicide? 🔌⚡️ The Most Controversial Brand Pivot of 2024 Bold Move or Strategic Blunder? ↳ Ditching combustion engines ↳ Going 100% electric ↳ Redefining luxury automotive The Controversial Transformation: 1. Electric-Only Strategy ↳ No more petrol engines ↳ Complete brand reinvention ↳ Betting on future mobility 2. Industry Disruption ↳ Alienating traditional customers ↳ Challenging automotive heritage ↳ High-stakes brand repositioning Brutal Truths: • Jaguar = performance DNA • Electric = Different performance profile • Risking brand loyalty • Massive technological leap The Numbers Tell A Story: ↳ 70% existing customer base skeptical ↳ 90% tech enthusiasts excited ↳ Potential market transformation Potential Scenarios: Win: Become electric luxury leader Lose: Completely miss brand essence Provocative Question: "Is Jaguar committing brand suicide or revolutionizing luxury mobility?" Hot Take: They're not just selling cars.  They're selling a vision of future mobility. Agree or Disagree? Drop your hot take below! 👇 #ElectricRevolution #BrandStrategy #JaguarTransformation #FutureOfMobility #DisruptiveInnovation P.S. Would you invest in this bold strategy? 🤔"

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Jaguar's marketing is on everyone's lips right now. It's far too easy to critique from a distance. To pour scorn on someone else's work. And sadly, algorithms are tuned to promote that negativity. It's not helpful. Firstly, there are a lot of people who have put a lot of effort into the work. Smart people. Talented people. Creative people. Secondly, none of us are privy to the full context from within their business. We're not privy to their future plans. And we certainly haven't seen the brief that led to the work. And finally, it's the worst kind of feedback. Simply pointing out that you don't like something or that you disagree with it isn't helpful. There needs to be more constructive feedback. Now, despite the attention grabbing headline, if you read Mark Ritson's article he does go on to talk about his recommendations for the strategy that should have been followed and some of the codes that are necessary in luxury. So that is constructive. So, read it and focus on that section. Don't get carried away on the bandwagon of just hating the work. What do I think of the work? I can see that it is the beginning of something. It's certainly a radical departure. I want to reserve judgement until I see the new line up of cars and the next phase of the campaign. Ultimately, this lives and dies on whether or not the product delivers. It's a whole lot easier to change the marketing than the product. But I agree with Mark, this is such a radical departure from all of the category codes, key brand assets and brand heritage that it is an enormous gamble. It'll be a good case study... This post was only sort of about Jaguar. It's more about remembering the humans behind the work and not jumping on an algorithm-fuelled negativity bandwagon. We're better than that. #jaguar #car #marketing https://lnkd.in/eHUU4sM5

The new Jaguar Land Rover UK rebrand has the internet sparking debates that go beyond just the logo. It raises a question for marketers and agencies alike: Was this a bold misstep, or was Jaguar playing the long game? While criticism has been fierce, it’s also the loudest people have talked about Jaguar in years. If engagement was the goal, it’s a massive success. For agencies, it’s a reminder of how design and strategy live under the microscope of public opinion. #BrandStrategy #MarketingTrends #Rebranding #DesignDebate #CreativeMarketing #JaguarRebrand https://lnkd.in/dZsZC2Bv

Was Jaguar's rebrand a bold vision or a missed opportunity? 🚀 👎 Jaguar's recent rebrand has sparked widespread conversation, and not all of it positive. While the minimalist visuals and futuristic tone are a clear departure from tradition, some argue it’s a missed opportunity. Words like “woke” and “bizarre” have been used, questioning whether the overhaul alienates the timeless qualities that once made Jaguar great. The top comment on their Instagram post, liked over 13,000 times, accused Jaguar of having “killed a British icon.” This rebrand raises an important question: When does reinvention go too far? There’s no doubt that Jaguar needed to modernise to stay competitive, particularly as the luxury market shifts toward electric vehicles and sustainability. However, the campaign has chosen to completely break from the past rather than celebrate and update the heritage that made Jaguar iconic. This situation reminds us that rebrands, while essential for growth, require careful considerations: 🚀 Know your audience: Does the new brand resonate with Jaguar’s loyal customer base, or is it aimed exclusively at attracting a new demographic? 🚀 Heritage matters: Legacy brands like Jaguar thrive on their history. Reinvention works best when it honours what people love about the brand while adapting to the future. 🚀 Bold vs. bizarre: Pushing boundaries is vital for relevance, but ensuring the story behind the campaign aligns with the brand’s essence is just as important. Can bold pivots like this survive initial backlash, or do they risk permanent damage to a brand’s identity? Jaguar’s rebrand is undeniably a conversation starter. Whether you see it as a bold leap forward or a step too far, one thing is clear, it underscores a fundamental truth about rebranding: Legacy brands must tread carefully. What are your thoughts? Is Jaguar’s rebrand a triumph of reinvention or a misstep in strategy? Would love to hear your thoughts! #rebrand #marketingcampaigns #jaguarrebrand #branding

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Guttural first impressions on the Jaguar rebrand... https://lnkd.in/gqChwayn I can already picture the agency who created this rubbing their hands together as they prepare for their advertising award based on impressions and how much people talked about the work. For anybody who worked on this I give them credit for sheer brashness and being able to get this through to fruition. That said, the obvious criticism is going to be that this new direction has completely ostracized their core customer. I can only assume that was the plan, maybe the brand was completely unsustainable on their current trajectory and they've decided to double down on electric and be something completely new and innovative. Maybe the holding company (who also owns Land Rover) identified that other British car brands have won that positioning and they decided not to compete but to become a monopoly in their own lane. As an example, the same company also created a beautiful piece of work featuring Kano who many perceive to be a great embodiment of Britishness. This was very much inline with what we would expect, so if they've shown they can do that, then this new approach must be very intentional. https://lnkd.in/g2yJXS_5 But this isn't like KIA where the cars didn't really have a rich history and looked hideous prior to the rebrand. In this case they're destroying 100 years of hard fought heritage and brand value, even if it is 'swanky rich dudes and golf enthusiasts' If they wanted to do something new, and believed they had identified a fertile space underserved by the market, they could have explored this new direction risk free by creating a spin off brand 'created by Jaguar' much like Volvo and Polestar. By doing so they could have piggy backed off the credibility of Jaguar while litmus testing this new space. I'm airing on the side of this being a huge fail, but I'm open to being wrong. Jaguar have created many classic cars in the past and I'm very curious to see the first car they make with this as their new brand direction. Talk about risk and reward, this is bold. P.S. I'm open for CEO roles so if you need more unsolicited opinions you know where to find me 😉

Turn the sound on😂 📢 All marketers/brand managers are screaming out, explaining what they find 👍 good or🤬bad about Jaguar's rebranding. For those who haven't seen it yet, I created this short video that perfectly sums up the 'old' Jaguar and the new. What do you think? Which one do you prefer? #jaguar #branding

The Role Of Reviews In Choosing Gooseneck Hitch Installation Services